Search engines have taken the next step in providing the most relevant results to consumers – displaying different results pages for small geographical locations, even cities that are just miles apart.
Identical queries issued in two cities just a few miles apart result in different local 3-pack rankings
With digital experiences varying according to location you can get a skewed view of content performance if you neglect local SEO and confine your analysis of organic demand (search volume) and content performance (organic ranking) to a single location, such as a large metro area.
Instead, it’s critical to understand how your customers experience search locally, and to optimize your local SEO for the specific locations that matter to your business. Only BrightEdge provides the volume and granularity in search insights to help you hone in on and connect with target audiences in key regions.
Evaluate content experiences from your customers' viewpoints
With enhanced HyperLocal capabilities, the BrightEdge platform is the only SEO solution that allows digital marketers to understand how topics and content perform for searches conducted in every corner of the globe.
Access search volume and rank data for search engines in over 32,000 US and 36,000 non-US cities across desktop and mobile. Or, add custom locations, like retail store addresses, for an even more granular view. Get the clearest and most accurate look at how pages are performing in the specific locations that are the most critical to business success.
Target customers according to residence or other location-based criteria
When you have location information for your target audiences – such as their cities of residence or other location-specific data – track, assess, and optimize content performance to ensure that you display prominently in the SERPs for these locations.
Drive customers to local brick-and-mortar locations
Organic is no longer solely a driver of online traffic; with the growth of mobile search, local SEO is also a significant source of physical traffic to brick-and-mortar locations. View performance for the local search engines closest to each of your storefront locations and optimize to beat the local competition.
Assess trending of your brand visibility in key markets
View how your brand has performed compared to major competitors in key markets over time. Trended performance data allows you to zero in on where you are missing out and where improvements will help you beat the competition.
Secure the most granular local SEO insights on search demand across the globe
Investigate fluctuations in search demand across multiple locations
Interest in and demand for the same products can fluctuate greatly across locations. Track and compare the search volume across various geographical regions to understand differences in demand and allocate resources where opportunity is the greatest.
Select regions for intentional expansion – with confidence
With access to over 36,000 international search engines, and the ability to set custom locations, you can view and compare search volume across different locations across the globe to understand where there is the highest demand for your products and services.
As the only search and content solution that provides insights at the greatest volume and highest resolution, BrightEdge enables digital marketers to understand how pages are performing in the specific locations that are most critical to their business success.