English, British
News Item Title
Brands Leave Millions On Table Without ROI Crystal Ball
News Item Author Name
Laurie Sullivan
News Item Published Date
News Item Summary

Retail, financial services and technology brands continue to leave more than $112 million in sales on the table that they could add to their coffers by being more aggressive in search engine optimization. That's according to findings scheduled for release Monday by BrightEdge, a digital marketing platform provider.