How to Forecast the Future Value of SEO in 7 Steps

English, British
News Item Title
How to Forecast the Future Value of SEO in 7 Steps
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

The most dynamic SEO marketers want to understand the business value of SEO projects to assess the ultimate impact of SEO on their business. Quantifying the value of SEO allows them to make a business case to executives for investments while allowing them to focus on opportunities that promise the maximum results such as revenue and cost savings.

News Item Link
http://searchenginewatch.com/article/2219443/How-to-Forecast-the-Future-Value-of-SEO-in-7-Steps

How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan

English, British
News Item Title
How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan
News Item Author Name
Mark Mitchell
News Item Published Date
News Item Summary

Search Engine Optimisation is a key component in most online marketing plans today. A huge amount of time is spent optimising content and pages for better visibility on search engines. However, the majority of SEO plans fail to effectively account for the impact of local on organic search performance. As search is becoming increasingly more local, this is a substantial missed opportunity.

News Item Link
http://www.koozai.com/blog/search-marketing/how-big-brands-can-optimise-local-search-in-2013-a-5-point-plan/
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