Rosetta Selects BrightEdge Industry-Leading SEO Platform

Top 10 Interactive Agency to Scale Best-In-Class SEO Practice with BrightEdge

SAN MATEO, California – June 30, 2011 – BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that Rosetta, one of the top 10 interactive agencies in the U.S., has selected BrightEdge as its SEO platform of choice for its rapidly growing business.

"As we continue to expand and bring on new clients at increasing rates, BrightEdge’s flexible platform makes it easy for us to keep up with their SEO needs," said Dave Anna, Partner, Search and Media; Analytics and Optimization. "In addition, BrightEdge’s pace of innovation combined with a great Customer Success team enables us to quickly deliver differentiated value to our clients. We could not be more thrilled with this partnership."

Rosetta's impressive client-base will benefit from the BrightEdge platform, which integrates easily with solutions already in place and has the flexibility to scale quickly. BrightEdge’s emphasis on developing technology also will help Rosetta stay ahead of the ever-evolving search landscape and drive their client’s SEO performance.

"We are thrilled that Rosetta selected BrightEdge to deliver measurable impact and sustainable competitive advantage to their clients," said Jim Yu, CEO of BrightEdge. "This selection by a top 10 agency is the result of our commitment to innovation and another clear example of our leadership in the SEO market."
 

About Rosetta

Rosetta is ranked by Ad Age among the top U.S. digital agencies and was recently named the #1 Agency to Watch in Ad Age’s Agency A-List. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers’ wants and needs and then translates those insights into more personally relevant experiences enabled by personality segmentation and technology across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.

Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. Rosetta is headquartered in Princeton, NJ, with additional offices across North America in New York, Cleveland, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta’s footprint with offices in Los Angeles, San Luis Obispo and San Jose, CA. For more information, visit www.rosetta.com.

Performics Sets Agency-Wide Standard with BrightEdge SEO Platform

Performics Selects BrightEdge Platform to Standardize its Organic Search Practice, Enhance Social

SAN MATEO, Calif – June 30, 2011 – BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, announced that Performics, the leading performance marketing agency owned by Publicis Groupe, selected BrightEdge as its agency-wide platform standard for organic search.

"We chose BrightEdge not only for the completeness of its SEO platform, but also because it is an industry leader and constantly innovates," said Eric Papczun, Senior Vice President, SEO and Conversion Optimization, Performics. "This partnership with BrightEdge enables us to stay ahead of the SEO market and meet the growing marketplace demands for organic search. We trust the BrightEdge platform will accelerate brand engagement on the latest search destinations including local, social and mobile spaces."

Performics leverages the principles of search to create highly optimized marketing programs across relevant channels and screens. The agency’s continued investment in people and technology has made it a leader in the search and performance marketing field. This new partnership with BrightEdge supports its ambitious expansion goals in regards to organic SEO.

"We are thrilled to work with Performics and help them stay ahead of the rapidly evolving organic search landscape," said Jim Yu, CEO of BrightEdge. "This agency-wide selection by one of the most forward looking agencies in the world clearly shows that we are the uncontested leader in the SEO market."
 

About Performics

Performics is the first global performance marketing company partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 14 countries and regional hubs in London, Paris, and Singapore, is part of Publicis Groupe -- the world's third largest communications group and top global search spender..

Google +1 Sees Surge in Placement, but Facebook Still Dominant Plug-In

New BrightEdge SocialShare Analysis Examines Front Pages of Web’s Top 10,000 Sites And Shows Facebook “Like” Used Twice as Often, Despite 33 Percent Spike from Google +1

Silicon Valley, Calif – July 8, 2011 – BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, said a site analysis of the front pages of the Web’s 10,000 largest sites shows a 33 percent spike in placement of the new Google +1 button in just the last few weeks. The report also shows that Facebook still enjoys a two-to-one lead in plug-in placement on these large sites over competing social networks. Nevertheless, the majority of brands today are still missing out on the massive traffic and engagement driver Facebook has become, as links to Facebook pages still appear on the front page of less than half of the web’s largest websites.

BrightEdge's new SocialShare Site Analysis found overall that Facebook is still the preferred social media platform for larger companies with more than 47 percent of sites linking to the network. Following just behind Facebook however, is integration of Twitter into site homepages, which was seen in 42 percent of sites measured. Overall the analysis points to a still much untapped opportunity for social platforms even on sites operated by some of the most sophisticated marketers and executives in the world.

As for social plug-ins on the front pages of these large sites, Facebook is still the dominant tool. Almost 20 percent of these large sites include plugin tools offered by Facebook. Despite the surge in the last few days, Google +1 is only offered by 4.4 percent of these large sites, up from 3.6 percent in June. Plug-ins offered by Twitter are displayed on 3.4 percent of the front pages analyzed.

"Overall, this inaugural version of our SocialShare Site Analysis shows huge opportunity for brands to engage more socially," said Jim Yu, CEO of BrightEdge. "Fewer than half the largest sites on the Web offer any kind of social link at all on their front page and these sites represent a massive slice of Internet traffic on any given day. We would expect to see a land grab effort this year as plug-ins vie for placement on this very valuable Web real estate."

Another notable stat from this first iteration of SocialShare Site Analysis is that YouTube remains a popular social tool for major brands and companies. Almost 17 percent of the 10,000 largest sites on the Web have links to YouTube video on their front page (although this number declined slightly in June to 1,675 sites).

The SocialShare Site Analysis will be a monthly SEO report that tracks the presence and penetration of social sharing tools on the world’s largest 10,000 sites. It will be available at www.brightedge.com/socialshare, where marketers can also register to have the report delivered by their favorite social sharing tool or email.

BrightEdge Selected by AlwaysOn as an AlwaysOn Global 250 Winner

Recognized for creating technology innovations for the Global Silicon Valley

San Mateo, Calif – July 15, 2011 – BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. BrightEdge was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

BrightEdge and the AlwaysOn Global 250 companies will be honored at AlwaysOn’s ninth annual Innovation Summit at Santa Clara University on July 28th, 2011, at the Louis B. Mayer Theatre at Santa Clara University in Santa Clara, CA.

This two-day executive gathering highlights the significant economic, political, and commercial trends affecting the global technology industries. The Innovation Summit’s goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.

"This year’s AlwaysOn Global 250 are companies driven by the biggest mega-trends, including the accelerating growth of mobile users, cloud computing, and SaaS offerings, globalization, and the socialization of commerce and basically everything online," says Tony Perkins, founder and editor of AlwaysOn. "This year’s winners clearly represent some of the highest-growth opportunities we’ve seen in the private company marketplace in the history of the global Silicon Valley."

The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2011 list.

BrightEdge is the global leader in enterprise-class SEO with over 500 brands managing over $3 billion in organic revenue. BrightEdge is also the innovation leader, having recently introduced the first social SEO recommendations engine that enables enterprise marketers to leverage the synergies between search and social initiatives. This follows a long string of innovation “firsts”, being the first to: create a global SEO platform; link to analytics; make organic search as easy as paid search; increase brands’ visibility via Facebook and Twitter; and help brands rise above the clutter of the web.

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2011-AlwaysOn-Global-250

"BrightEdge is honored to be included in this year’s AlwaysOn Global 250 list," said Jim Yu, CEO of BrightEdge. "We are pleased to be recognized by such impressive partners and customers representing countless industries based all over the world. This honor motivates us to further our mission of leading the SEO industry into new search frontiers, including local, social and mobile spaces."

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Innovation Summit, OnMedia, OnHollywood, Venture Summit Mid-Atlantic / IMPACT 2011, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

BrightEdge Announces Collaborative SEO

Enables Seamless SEO Performance Management Across Global Enterprises

San Mateo, Calif – August 29, 2011 – BrightEdge, the world's first enterprise SEO platform that helps brands rise above the increasing clutter on the Web, today announced availability of Collaborative SEO, enabling departments across the enterprise to collaborate together in their efforts to rank higher in organic search. As search has evolved over the years, ranking higher in organic search has become critical to successful online marketing. This is compounded by the need to coordinate SEO strategies across all the people in a company who touch the web content.

Global companies can now ensure that all SEO-related tasks are assigned in a timely manner to appropriate stakeholders and tracked to completion across the enterprise.

Drive Organic Performance With An SEO Platform

"SEO is a shared process that inherently touches all parts of the business -- from product marketing and corporate communications to IT -- but we wanted to create an end-to-end solution that would remove the barriers to working efficiently toward key SEO recommendations and ensure a higher ranking", Jim Yu, CEO of BrightEdge. "BrightEdge Collaborative SEO simplifies task management for all enterprise stakeholders involved, and it's particularly useful for global companies, for whom SEO is a process that crosses multiple time zones and regions."

"With our global footprint, we require a robust enterprise solution that is intuitive for functional teams across geographies", said Jeff Baran, Senior Manager of Corporate Marketing, Synopsys Inc. "Collaborative SEO from BrightEdge helps us to work together as a team and increase our search rankings." Features of Collaborative SEO include the ability to:

• Turn prioritized recommendations into tasks
• Assign set tasks to individual stakeholders
• Track task progress from start to finish
• Auto-detect task completion

The BrightEdge SEO platform, with its scalability and ease of customization, provides enterprises and agencies with a complete suite that empowers cross-departmental collaboration to accelerate SEO performance.

More than 500 leading brands are currently using BrightEdge to stay ahead of the rapidly evolving organic search landscape.

61 Percent of World’s Top Brands Create Google+ Pages in One Week

Even Biggest Brands Attract Fewer than 150,000 Google+ Followers in First Week, Compared to 300 Million Facebook Fans They’ve Already Established

San Mateo, Calif – November 16, 2011 – BrightEdge, the leading site, search and social management platform for global enterprises, today released an analysis that shows almost two-thirds, or 61 percent, of the world’s Top 100 brands had pages on Google+ less than a week after the search company allowed them but only about 13 percent of the brands that created these pages displayed a link to them on their home page, a major factor in driving traffic and visibility for the new social web presence.

In this early phase of a Google+ presence, brands appeared to be having mixed success at building social networks around their Google+ presence. In fact, Google had the largest fan contingent of any brand on Google+, having attracted more than 65,000 fans. But other consumer brand stalwarts like Coke, McDonalds and Verizon had only dozens of fans, all just a shadow of the millions of Facebook fans these brands have already connected with. In fact, a review of Facebook and Google+ properties for all 100 brands showed a collective total of almost 300 million Facebook fans for these top brands, compared to approximately 148,000 Google+ followers for these same brands.

“Brands have been quick to embrace a presence on Google+, but clearly there is a long way to go in establishing social networks that really have scale and deep user engagement,” said Jim Yu, CEO of BrightEdge. “Now the real work begins for these brands if they want to extend their social presence on the Web from Facebook to the new Google+. And it will be interesting to see how these communication and marketing channels will grow in a way that remains meaningful for the world’s top brands.”

The BrightEdge analysis showed that 94 percent of the Top 100 brands have a presence on Facebook.

And while brands appeared to be quick to adopt a Google+ page, they were somewhat slow to embed on their home page any kind of link to the Google+ page. Only 12 percent of brands that had opened a Google+ page were displaying a link to it on their home page. About 53 percent of the Top 100 brands display a link on their home page to their Facebook page.

For any brand, Google search will remain a primary means for consumer discovery. And Google+ appears to be getting very good ranking despite being in its early stages. BrightEdge's analytics showed Google+ pages on average appeared in the top 12 Google search results for the corresponding brand, while the brand’s Facebook pages on average appeared in the top 13 or 14 listed results.

Only one Top 100 global brand, Marlboro, has no social media presence on either Facebook or Goolge+. To learn more about the Google+ analysis, please visit BrightEdge SocialShare to view and download the full report.