BrightEdge S3 Platform with New Feature to Drive ROI & Social Insights

BrightEdge S3 v2.30 Update Provides Deeper Metrics Insight, Flexibility to Customize Dashboards and Reports

San Mateo, Calif – October 27, 2011 – BrightEdge, the leading site, search and social management platform for global enterprises, today announced powerful new enhancements to the BrightEdge S3 platform. Designed to help companies further succeed in their digital marketing efforts, the latest release includes enhanced dashboard metrics, new flexibility in reporting and break-through ease of use.

BrightEdge S3 v2.30 incorporates the features requested most often by customers and builds in deeper social and SEO insight, more customization in dashboards, and flexible reports for deep analysis and status reporting. This latest release of S3 is the 9th major BrightEdge platform release this year, showcasing the company’s continuous innovation and commitment to customer success.

“Customer success is our top priority at BrightEdge,” says Jim Yu, CEO of BrightEdge. “With the latest release of S3, we have delivered what our customers are asking for to help them in their efforts to capture the signal stream on web sites, through search and social media.”

The BrightEdge S3 platform provides customers with a complete solution to analyze and optimize all activity across sites, search and social channels. It offers a full range of functionality for executing comprehensive search and social site audits, creating global dashboard reports, automating workflow across teams and providing custom recommendations to improve social, search and site performance.

The BrightEdge S3 v2.30 includes new features and enhancements for:

• Social Site Audit – Provides tight website integration with Facebook by setting web development guidelines to ensure Open Graph compliance on an ongoing basis.
• ROI for Paid vs. Organic Search – Allows marketers to make more informed decisions about how to allocate marketing dollars based on relative returns from paid and organic searches.
• Competitor Side-By-Side Reporting – Provides deep insight in a single report about how pages rank compared to competitors.
• Two-Metric Table Report for Keyword Group – Provides the ability to view the performance of two metrics side-by-side for a keyword group.
• SEO X-Ray Refresh – Provides deep analysis on the latest keywords and pages that drive the highest organic value.
• Enhanced Dashboard Reporting – Provides greater flexibility to customize dashboard date ranges and view SEO results over time; better dashboard data values and labeling; as well as saved report filters.

To learn more about the importance of capturing the signal stream, please view Jim’s keynote speech here. 

Adobe selects BrightEdge for Global Enterprise SEO Success

San Mateo, CA — September 18th, 2012 — BrightEdge, the global leader in enterprise SEO, today announced that Adobe has selected BrightEdge S3 to help achieve Adobe’s global SEO objectives for Adobe.com.

The BrightEdge platform integrates with the Adobe Digital Marketing Suite allowing the Adobe SEO team to forecast, manage, and report on global SEO campaigns at scale. This aligns with Adobe’s commitment to make data-driven decisions that achieve higher marketing ROI.

“At BrightEdge we are honored to be selected by Adobe, the leader in digital marketing, as their SEO partner,” said Jim Yu, CEO of BrightEdge, “We work with some of the world’s largest marketers to systematize SEO and measure the business impact of organic search.”

Adobe joins the more than 3,200 brands that leverage the company’s S3 platform for SEO management. That list includes seven of the ten largest retailers, eight of the ten top digital agencies, hospitality leaders such as Marriott, as well as technology and social titans including Facebook, Twitter, Microsoft, VMWare and Symantec.

BrightEdge Powers Up S3 Platform with Social, Local & Content Boosts

BrightEdge Delivers Content-Based SEO Strategy With Twitter Trending, Page Manager and Local Support

San Francisco, CA — September 12th, 2012 — BrightEdge, the global leader in Enterprise SEO, unveiled a number of enhancements to their S3 platform to help global brands integrate their digital marketing channels and increase ROI. The company unveiled these announcements at Share12, the only Industry event for search and digital marketing.

“The pace of innovation in search is accelerating in response to higher expectations by consumers. We expect so much more of search today. We want it to be local, personal and deliver truly valued, quality content,” said Jim Yu, CEO, BrightEdge. “With our latest product innovations we are excited to deliver unique technology that drives business impact for our 3,200 brand customers.”

BrightEdge’s new offerings allow brands to integrate SEO efforts into digital marketing channels such as social and paid search. New offerings include:

Twitter Trending: BrightEdge Twitter Trending allows brands to take effective SEO strategies and content and leverage them on Twitter. The new offering allows brands to discover topics that are trending on Twitter, and tweet highly converting content related to that keyword. Built in concert with Twitter, this unique new functionality will help drive commerce and conversions via Twitter and integrating social and SEO channels, achieve maximum results in search.

Local SEO for 81 new cities: BrightEdge expanded its local search offering over 81 cities around the globe. The company surveyed its customers to build the list of cities and announced it with a ‘you asked… we delivered’ theme. The local features provide city by city competitive traction and management functions as well as localized dashboards.

Page Manager: BrightEdge’s Page Manager introduces a new content centric SEO paradigm for the first time ever. As content drives search performance this new capability helps brands transform from keyword-centric SEO to managing pages and content. PageManager offers comprehensive on-page, backlink, internal linking, and social recommendations as well as optimizing pages for multiple keywords. The system assists with competitive insights and customized recommendation tools that brands can control.