Competitive Analysis Product Video
Hear how Rosetta, Food Network, ModCloth, Golf Channel, and BuySeasons gain the competitive edge with BrightEdge
The most sophisticated content performance and SEO strategies require in-depth competitive SEO analysis. Conducting that competitive analysis requires a wide array of tools to collect high-value data on competitors' SEO and get actionable insights out of it. With BrightEdge you will be the first to know about the campaigns that your competitors have rolled out, their latest backlink strategies, the individual pages and page templates that are driving organic traffic, and much more.
SEO is a winner takes all game: if your competition is ranking ahead of you, they are extracting exponentially more value from organic search than you are. That’s why BrightEdge created SEO X-Ray, the first ever patented “reverse index” of the web, to provide in-depth SEO competitive analysis of your competitors.
Given the preponderance of distinct online channels and forms of media, getting an accurate picture of the competitive landscape to determine your online market share can be extremely difficult. The picture is further complicated when you want to understand your online market share for a niche product or category.
BrightEdge’s patented Share of Voice technology provides an instant snapshot into who are all the competitors in your space, for any group of keywords or product line, and allows you to dig deeper into exactly what they’re doing to drive traffic online.
How do you decide where to concentrate your efforts to expand your organic search footprint? BrightEdge's competitive map makes it easy to visually identify the sites that dominate specific keywords and keyword clusters and the strength of their positions. BrightEdge S3 instantly discovers high performing keywords for you to target, and prioritizes these growth opportunities by search volume, conversion rates, and/or striking distance.
BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue. This takes into account competitors’ profiles spanning their keywords, backlinks, and social strategies, to give you recommendations that are part of a competitive strategy encompassing your entire online presence.
Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page or domain level. BrightEdge S3 backlinking analysis, competitive insights, and actionable recommendations provide end-to-end backlink management.
When targeting a specific keyword, it can be difficult to figure out exactly which backlink opportunities will result in the biggest impact on your rankings for that keyword. With BrightEdge, you can see the complete backlink profiles for all your competitors at the keyword level, instantly providing insight into the optimal backlink sources to target across all your keywords.
BrightEdge is a comprehensive SEO platform which allows you to really track multiple SEO variables, such as, keyword rankings, huge keyword lists, it allows you to see what your competitors are doing and to understand their linking strategies, and it helps you discover new keywords, and keyword groups. Overall BrightEdge is the most comprehensive SEO suite available.