Digital marketers realize that search is a zero-sum game, and that when one’s result goes up, another’s must come down. This means that understanding who your competitors are for both keywords and individual business units, and what they do to drive traffic online is critical to combating their efforts and building out a comprehensive content performance strategy that positions you for success.
BrightEdge’s patented competitive intelligence technology allows businesses to understand the top competing sites on a global scale. With BrightEdge’s prioritized competitive recommendations, businesses can access an in-depth profile of their competitors’ pages to inform their content performance strategies, ultimately driving online revenue and market share.
Combat competitors’ strategies and identify new opportunities
- Assess the competition
- Gain the deepest visibility into your entire competitive landscape across the organic channel and understand your competitors’ most valuable pages, keywords, and internal content performance strategies on a global scale
- Get the full picture with BrightEdge’s unique, patented system of analysis on how your targeted keywords stack up against all of the top 10 ranking pages, not just a segment of them.
- Act on recommendations
- BrightEdge’s comprehensive recommendation suite takes into account competitors’ content footprint, spanning their keywords , backlinks , and social strategies, to give you recommendations that are part of a competitive strategy for your entire online presence
- BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue
- Target new opportunities
- Identify high impact keyword opportunities that your competition isn’t ranking on, and increase organic value by expanding into a long tail strategy for your business.
