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Marriott, Blended & Local

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<p>We adore Blended Rank, it’s really vital for our company - not just from an image or video, but specifically from a Local Search perspective. Being in the hospitality industry we need to make sure that we understand the full spectrum of the search engines results page from local to organic. Blended rank really helps us understand from a natural search listings perspective where we actually stand and how much of those pages we can dominate.</p>

BrightEdge Site Audit

Assess site health to prioritize actions for business impact

Assessing your website’s health is a crucial first step in identifying the technical errors that impede your organic performance. However, a site audit can uncover thousands of errors - so, how do you know which to tackle first? How do you quantify the benefits of making these changes to get buy-in from team members and resources from executive stakeholders?

Uncovering the technical errors on your site is not enough. The first step to every impactful site audit is prioritizing your efforts based on improvements that will drive business results. And you need to be able to quickly pivot from having a list of recommendations to making those site changes in order to increase traffic, conversions and revenue. 

BrightEdge Site Audit is the only single-platform solution that delivers a comprehensive website audit within an enterprise-grade SEO platform. In a single workflow, you can quickly and easily pinpoint and fix the critical site errors that drive the greatest benefits to your bottom line. 

 

Identify, quantify and prioritize optimizations for the greatest business impact

Pinpoint the improvements with the best potential benefits

With Opportunity Forecasting, see a side-by-side comparison of your pages to prioritize changes based on business outcomes.

Site Audit Opportunity Forecasting

 

Get the business justification to secure executive buy-in

Demonstrate the projected business impact of optimizations to get the necessary buy-in and resources from executive stakeholders.

Opportunity Forecasting potential revenue chart

 

Take action within an integrated workflow

Unlike other solutions, Site Audit is directly accessible within the BrightEdge platform. Act on site recommendations with just one click, to quickly fix problems and drive better performance.

Site Audit Recommendations

 

Measure results to demonstrate business impact

Connect actual business outcomes to your site changes. After auditing and making changes to specific pages of your site, run Page Reporting or create StoryBuilder dashboards to clearly view how your improvements contribute to business results.

Monitor changes to maintain performance

Once you’ve done the work to fix site errors, you want to ensure ongoing performance. Set Anomaly Detection rules to be alerted to site changes before they negatively impact your traffic, conversions and revenue.

Customize your audit to view the most critical tech fixes 

Audit your desktop or mobile site and view site errors according to severity or frequency. Unlike other solutions  - that take up to a day to complete an analysis - with BrightEdge Site Audit, you can determine the most critical site errors immediately so that you can begin taking action.

 

Where other solutions provide a list of technical errors without guidance on where to start - and why - BrightEdge Site Audit provides an end-to-end solution. Within a single platform, conduct a comprehensive assessment of your site's health and then immediately follow through to quantify, prioritize and fix errors - removing technical obstacles that block organic performance to drive more traffic, conversions and revenue.

 

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Blended & Local Search Management Reporting

Search Engine Results Pages (SERPs) no longer only feature classic text-based results, but have evolved to include universal results: image, video, social, and local results. Practitioners now need to know the rank of their pages among universal results in order to get an accurate picture of what the user sees during searches.

BrightEdge S3’s unique Blended Rank and Local Search Management technology, which are accessible in dashboard charts, provides complete insight into search performance.

360 degree Blended Rank Analysis

  • Measure true content performance - Utilize dashboards to get an immediate understanding of search engine rank among all search results including text, image, video, social, and local results.
  • Competitive Intel based on Blended Rank - Track your competition’s Blended Rank across all your keywords; identify competitive trends in Blended Rank, quickly take corrective action.
  • Correlate social signals and Blended Rank - Correlate social media activity such as Likes, Shares, Tweets, and +1s with blended rank while managing social media campaigns to increase universal search result rankings.
  • Impact of Blended Rank on web analytics - Understand and manage the impact of blended rank on your digital strategy, and how this impacts real business results such as revenue, traffic, and conversions.

In-depth Local Content Performance Insight

  • Make performance local - Respond to the rise of local results in SERPs by creating content performance strategies aligned with local user preferences.
  • Granular keyword analysis - Gain in-depth visibility into local performance by keywords and keyword groups.
  • Target the largest search geographies - Target SEO for 141 major cities.
  • Local dashboards - Customize dashboards to show local performance for individual cities and identify performance variances by city.


 

We adore Blended Rank, it’s really vital for our company - not just from an image or video, but specifically from a Local Search perspective. Being in the hospitality industry we need to make sure that we understand the full spectrum of the search engines results page from local to organic. Blended rank really helps us understand from a natural search listings perspective where we actually stand and how much of those pages we can dominate.

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Adobe, Integration

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<p>The recent innovations that have helped us include the global capacity, the social signals especially around the influence of Facebook and Twitter and the ability to look at conversion data through the Genesis integration.</p>

HP Quote, Integration

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<p>I cannot tell you how exciting it is to see this integration going so well…this the first time we’ve been able to watch a vendor demonstrate enterprise level reporting with complete confidence and without footnotes or caveats - it’s so refreshing!”</p>

Search Opportunity Forecasting

Organizations want to understand the real business value of content projects to assess the ultimate impact of content performance on their business. Quantifying the value of content performance allows digital marketers to make a business case to executives for investment in content marketing and focus on prioritized opportunities that deliver the maximum results (such as revenue and cost savings).

Search Opportunity Forecasting, a BrightEdge innovation, provides accurate financial forecasting, allowing practitioners to leverage web analytics in order to demonstrate the business value of content performance.

Drive Greater ROI with BrightEdge S3

  • Forecast value of projects - Forecast the financial impact of organic search prior to the start of projects
  • Make a business case for content performance - Drive executive investments by making a business case based on forecasted business results
  • Prioritize keyword opportunities - Focus on keyword opportunities that allow you to achieve forecasted business outcomes.

First Ever Predictive Analytics for Content Performance

  • Align forecasts with your business - Create custom forecasts based on ranking, difficulty of rank improvement, search volume, cost per click and click through rate , among other variables
  • Identify high-impact keywords - Hone in on keywords with the maximum potential for delivering business results
  • Model multiple scenarios - Modeling forecasts based on aggressive, conservative, moderate and custom rank improvement scenarios for every chosen keyword opportunity

Search Opportunity Forecasting

The BrightEdge platform is great because previously we had to spend a lot of time internally forecasting for each of our clients. The BrightEdge platform does all of that for us, takes all the guess work out of it. We really trust that data, and what we get out is an efficient way to forecast.

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