Digital Marketers require insights and visibility into SEO performance at scale, which becomes a complex challenge as search results vary depending on the location of a user. Search is local, and as the adoption of location enabled mobile devices grow, search engines also continually evolve their algorithms to better leverage location data. Local results are also delivered for laptop and desktop users, since IP routing information is routinely used to identify a users location.
Digital Marketers at global organizations also must measure performance across multiple countries and multiple search engines.
BrightEdge Selected by AlwaysOn as an AlwaysOn Global 250 Winner
Recognized for creating technology innovations for the Global Silicon Valley
San Mateo - July 10, 2012 - BrightEdge, the global leader in enterprise SEO, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. BrightEdge was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
BrightEdge and the AlwaysOn Global 250 companies will be honored at AlwaysOn's tenth annual Innovation Summit at the Computer History Museum on July 23th, 2012.
This two-day executive gathering that highlights the significant economic, political, and commercial trends affecting the global technology industries. Innovation Summit's goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.
"This year's AlwaysOn Global 250 companies have been shaken up by the recent surge in on-demand and mobile innovation. This year's crop of robust, innovative applications has launched a complex world of interconnected, sophisticated data being used by a voracious consumer and business userbase. Coupled with a massive smartphone and tablet adoption, the opportunities for this year's winners are unlimited," says Tony Perkins, founder and editor of AlwaysOn. "The 2012 AO Global 250 winners are driving the technology market into new, uncharted territory, representing the highest-growth opportunities we've seen in the private company marketplace in the history of the Global Silicon Valley."
The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.
BrightEdge is the global leader in enterprise SEO; the company announced 400% growth in 2011, $12.6M in Series C financing, and recently opened global offices in New York City and London. Recent innovations from BrightEdge included patented SEO share-of-voice competitive tracking, local search, and support for Google Search+ Your World. BrightEdge also offers unique social SEO capabilities and is a member of the Facebook Preferred Marketing Developer Program.
A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at: www.aonetwork.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies.
"BrightEdge is honored to be included in this year's AlwaysOn Global 250 list," said Jim Yu, CEO of BrightEdge. "It's great to see our proven and public track record of technology innovation and our commercial leadership recognized. Our customers rely on us to keep them ahead of the 500+ changes in search every year, and this award is great validation of our commitment to their success."
Global SEO Leader Continues Rapid Growth, Attracts New Customers
LONDON - July 25, 2012 - BrightEdge, the global leader in enterprise SEO, today announced major milestones in the UK and European search marketplace, demonstrating continued momentum and expansion following the company's entry into the region earlier this year.
The company has recently forged partnerships with leading UK and Europe-based brands and agencies such as Tesco, OMD, MoneySupermarket, SMV, Performics, Hotels.com and Cheap Flights, and is the preferred SEO partner for Facebook, Twitter and Adobe.
Over 2,000 major global brands and companies choose BrightEdge for its innovative search technology and platform, S3, which includes patented SEO share-of-voice competitive tracking, support for Google Search+ Your World and unique social SEO capabilities for its customers.
"Earlier this year, we built a solid foundation in the UK and Europe for growth and expansion based on high demand for our market-leading innovative SEO technology and platform - S3," said Bob DeLaney, MD of BrightEdge EMEA "Since then we've been on a blistering pace and continue to see strong, sustained momentum - driven by new partnerships with both agencies and with direct brands."
Mark Mitchell, Head of Search at OMD UK added "We have been a partner and customer of BrightEdge for over a year and half. As they have grown we have continued to fantastic innovation and high quality customer service from this partner. For me BrightEdge is not another SEO technology. It's a platform. Over the last 2 years we have seen our client results improve with 45% improvement in traffic being the biggest achievement from the team in 2011 for one of our leading travel clients.
"With BrightEdge as a partner, we have a more innovative SEO practice," said Richard Kirk, head of SEO for Performics UK. "For managing SEO engagements we have found BrightEdge to be the best solution in market in its class. As a result of a slick interface and better reporting for our clients, it has been easier to gain more investment from our SEO strategies."
As well as leading agency partner's direct advertisers are giving rave reviews about the quality of the platform and its capabilities locally and globally.
Shahid Awan, Global Head of Search, at Cheapflights commented " Using BrightEdge we have consistently been able to accurately measure performance across all our Domestic and Global campaigns. BrightEdge has a very real competitive advantage".
BrightEdge pioneered enterprise-grade search engine optimization (SEO) in 2008 by delivering the first and only cloud-based platform that systematically allowed enterprises to grow their web site traffic and revenue through organic search. Today, it is the most widely used enterprise-grade search engine optimization (SEO) platform used by more than 2,000 brands across 63 countries globally.
Additionally, the company has accelerated its momentum by being the first in market to launch various innovations to its industry-leading SEO platform including:
Adobe Integration for insights and management across PPC and SEO
Social Media Insight and Integration as a Facebook Preferred Marketing Developer
Local/Geo Search Management
Market leading research conducted with partners such as Twitter
Brightedge Announces Second Major US Patent For SEO
Patented "Reverse Index" Technology Powers Keyword discovery and Instant Identification of Online Competitors
San Mateo, Calif - July 27, 2012 - BrightEdge, the global leader in enterprise SEO, announced today that it has been issued its second major patent by the United States Patent Office. The patent, U.S. Patent No.8,190,594, is titled "Collecting and Scoring Online References," and grants to BrightEdge the exclusive rights to the use of its proprietary "Reverse Index" of the web and novel ways to analyze organic search, social signals, and other data to optimize SEO strategies. This breakthrough technology gives BrightEdge customers a market edge and enables them to instantly discover new keywords and detect shifts in the competitive landscape critical to business success.
BrightEdge's proprietary "Reverse Index" technology is utilized today in the company's SEO X-Ray offering. SEO X-Ray incorporates hundreds of millions of keywords in a massive index of search engine ranking data collected from around the globe and all the major search engines. With this innovative BrightEdge technology, customers can get visibility into many critical areas for marketers, including among others:
Their entire Organic Search Footprint, as well as that of their competitors
The identity of new competitors - including those previously unknown to them
Visibility into keywords yielding results for their competitors (that they are not)
Discovery of new high performing keywords to target - "keyword discovery"
New insights into the interplay of organic search, social signals and other data
The ability to track & manage these keywords within the BrightEdge platform and further optimize their performance.
This unique, and now patented, capability allows companies to sharpen their competitive techniques and provide the needed transparency. to increase reach and effectiveness for SEO strategies while also delivering the most relevant content to their audiences.
"BrightEdge's rapid growth and leadership in the SEO market is powered by our continuous technology innovation and our growing IP portfolio is great validation of our leadership in enterprise SEO," said Jim Yu, CEO, BrightEdge. "This particular patent adds real value to our customers and to the web experience of end-users. Innovations like our Reverse Index technology are why more than 2,000 brands currently have chosen BrightEdge."
"We are very excited to receive our second issued patent, the first ever for reverse index technology for SEO," said Lemuel Park, CTO and co-founder, BrightEdge. "Our engineering team leads the SEO industry, and is a big reason why more and more customers see BrightEdge as the technology market leader with best-in-class solutions. This patent is another validation for our customers, our partners and our employees."
For more information on how BrightEdge helps over 2,000 brands succeed at organic search, please visit www.brightedge.com
Google+ Closes Branded Page Gap As Major Corps Spread Social Bets
Google+ Catching Up in Search Page Results - but Facebook and Twitter Still Own Engagement, According to SEO Leader BrightEdge
San Mateo, Calif - July 31, 2012 - According to the new SocialShare Report from BrightEdge, the global leader in enterprise SEO, social network Google+ continues to generate brand presence momentum and climb closer to Facebook and Twitter brand page volumes, yet struggles to reach the same user engagement levels posted by Facebook and Twitter.
In the past two months, the number of people following the top 100 brands rose 54 percent, from 7.9M to 12.2M. This is much lower than the 1,400 percent growth seen between December 2011 and February 2012, and the 150 percent growth between February and May 2012, but not unexpected given the larger base of Google+ users.
Three out of four of the top brands have joined the Google + bandwagon. Notable gold label brands that recently launched Google+ pages include Visa, Wells Fargo and fashion design giant Hermes. H&M and Toyota broke the 1M followers mark on the platform just ahead of Google’s own G+ page, Red Bull, BMW, Nissan and Mercedes-Benz are coming close to that milestone. The Top 10 brands on Google + now has a distinct auto flavor with new entrants Toyota, BMW, Nissan, Mercedes-Benz and Porsche accounting for 50 percent of the followers.
The BrightEdge report also offered insight on Google’s continued effort to integrate Google+ into their organic search results. More than 30 percent of brands with Google+ pages have these pages show up in search results six times higher than reported in February. As for engagement, despite the rise in number of brands on Google+, less than 30 percent of Top 100 brands are promoting links to Google+ pages on their website.
“The exponential increase in Google+ pages showing up in search results means consumers are starting to engage with brands more regularly on the platform and vice versa,” said Jim Yu, CEO of BrightEdge. “However there is still much higher adoption on Facebook and Twitter, whose offerings some feel include deeper engagement models which they have built and matured over time, thanks to their earlier start and sustained investment. Brands need to continue to assess and adjust how they leverage all of the social signals to capture the digital engagement and sales they’re looking for.” BrightEdge’s monthly SocialShare Report examines and analyzes the homepages of the world’s top brand sites. The analysis seeks to measure and assess the impact, growth and utilization of social tools by the world’s most popular brands. BrightEdge’s SocialShare Report offers a periodic snapshot of the impact social strategies have on SEO and how they drive new value for both marketing campaigns and consumers.
BrightEdge Estimates Local SEO Could Boost Search Performance by 30%
San Mateo, CA — August 15th, 2012 — BrightEdge, the global leader in enterprise SEO, today released a whitepaper on best practices for optimizing for local search.
Local search is big and going global. Local and mobile advertising is projected to reach $24 Billion in 2016. The advent of Google+ and recent changes in how local search results are delivered mark an important shift causing digital marketers to focus more on local and mobile search as adoption rates for mobile devices continue to surge. BrightEdge research now suggests that optimizing for local search could boost organic search traffic by as much as 30%.
A recent study by BrightEdge showed a high variation in search results across key verticals in 5 major US cities — Los Angeles, New York, San Francisco, Houston and Chicago — ranging from 22% to 63%.
BrightEdge's Local Search Management capability, which was utilized for the whitepaper, allows search professionals to better optimize their content for geographic locations to achieve greater impact. Yelp has been using BrightEdge's Local Search Management product to better understand how their pages rank in organic search.
BrightEdge is the global leader in enterprise SEO, helping more than 2,000 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA with offices in New York City and London.
London, UK | San Mateo, CA — August 16th, 2012 — BrightEdge and Performics, performance marketing leaders from Publicis Groupe, today released a case study on the success of a 19 country campaign for GM's Chevrolet brand that delivered a 41 percent increase in organic search traffic in just three months.
Using BrightEdge's, S3 platform, Perfomics worked with marketing managers in each region to analyze SEO and provide recommendations on how to increase organic search results weekly. Both Chevrolet and Performics were also able to gather and analyze data and execute campaigns across several EMEA markets through one central dashboard.
"For managing SEO engagements we have found BrightEdge to be the best solution in the market," said Richard Kirk, Head of SEO for Performics.
"The interface is fantastic — nothing else I've seen is so customizable. Thanks to the reporting features, our clients have also found it much easier to understand SEO and the progress we've made."
Performics was tasked with managing and optimizing SEO for its client Chevrolet across 19 website throughout EMEA — each in different languages with local nuances and reporting needs — the company partnered with BrightEdge to create a standard, customized dashboard for all 19 individual markets that could be distributed automatically once a week.
"Our goal is to help our clients get more innovative with SEO practices," said Jim Yu, CEO of BrightEdge.
"With Performics, we helped them get there by working very closely with multiple teams across multiple regions to provide custom recommendations for their Chevrolet account."
Alice Morgan at Chevrolet "Performics and BrightEdge were able to build a series of dashboards tailored to each market, freeing up a large amount of time and also providing our local staff with deeper insight than ever before. Thanks to this approach, we were able to make SEO more accountable, and ensure as much of our SEO budget as possible was put into actual optimisation of websites, as opposed to reporting. This contributed to us achieving a marked improvement in performance."
More than 2,000 major global brands and companies choose BrightEdge, the global leader in enterprise SEO, for its innovative search technology and platform, S3, which includes patented SEO share-of-voice competitive tracking, support for Google Search+ Your World and unique social SEO capabilities for its customers.
<p>Our SEO offering has grown significantly over the last 2 years as we continue to scale our team and scope of work in areas of social, content and data, and BrightEdge has played a pivotal part in this growth on both our International and UK clients.</p>
<p>The Customer Success Team at BrightEdge is amazing! I've never seen anyone so committed to customer service and helping me achieve my goals as an SEO professional.</p>
