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Enterprise SEO Solutions

Criteria to Consider When Scaling SEO Performance

Last updated on October 9th 2025.

What Is Enterprise SEO?

Enterprise SEO involves optimizing a large website to improve its visibility and rankings in search engines. This strategy uses sophisticated tools and techniques to handle complex website structures while aligning with the company’s overall goals. It requires collaboration across different departments to apply SEO practices that are scalable and uniform across potentially thousands of web pages, ensuring consistency throughout the organization’s online presence.

As search algorithms evolve and tech stacks become more complex, driving growth or retention for your business through SEO can be quite cumbersome. Finding a solution that meets your company’s evolving needs, while allowing you to scale efficiently, is imperative. This is even more important with enterprise organizations, as there are greater complexities to their business, and marketing and SEO teams must account for the shifting landscape of search (i.e. algorithm updates, new universal result types, or search engine alignment with better user experience). 

Important strategies such as diagnosing technical SEO issues to improve crawling and indexability, or identifying content gap opportunities between you and your competitors can become overwhelming when looking to scale organic performance for enterprise brands. Finding an enterprise SEO solution that allows you and your team to scale with your businesses’ needs and revenue goals is critical for building sustainable marketing growth. 
 

enterprise seo solution

How Does Enterprise SEO Differ From Other SEO?

While all organizations can benefit from SEO, enterprise SEO is applying the practice to large organizations with many moving parts. The principles and tactics may be similar to how a smaller company operates, but in the case of enterprise SEO, these tactics must be applied to thousands or even millions of pages, potentially across several websites. Further, enterprise SEO requires alignment with many stakeholders in order to be successful.

To execute enterprise SEO, there is a higher level of orchestration required, along with more advanced skills and project management. The degree to which these are applied in an enterprise setting can create significant returns for the organization. Some of the largest brands in the world, like Meta, have been able to double their monthly search traffic by applying enterprise SEO principles across their organization.

The scale of enterprise SEO creates unique challenges and opportunities that set it apart from traditional SEO practices. Consider that enterprise organizations often manage multiple domains, international markets, and diverse product lines – each requiring coordinated SEO strategies. For example, a global enterprise might need to optimize content across 50+ country sites, each with its own language requirements, cultural nuances, and market-specific keywords.

This complexity manifests in several key areas:

Technical Infrastructure: Enterprise websites often operate on complex technical stacks with multiple integrations, custom-built systems, and legacy platforms. Changes that might take minutes on a small site can require months of planning, testing, and deployment in an enterprise environment. This makes automated solutions and scalable processes essential for success.

Data Management: The sheer volume of data in enterprise SEO is staggering. Organizations must track millions of keywords, monitor countless competitor pages, and analyze vast amounts of user behavior data. This requires sophisticated tools and platforms capable of processing and visualizing data at scale to derive actionable insights.

Cross-functional Collaboration: Enterprise SEO success depends on coordinated efforts across multiple teams – development, content, marketing, legal, and product teams must all align on SEO initiatives. This complexity means that enterprise SEO professionals need strong project management and communication skills to drive results.

Resource Allocation: Unlike smaller organizations where one person might handle all SEO tasks, enterprise teams must efficiently distribute resources across numerous priorities. This might mean balancing immediate technical fixes with long-term content strategies, or deciding how to allocate resources between different markets or product lines.

Risk Management: For enterprise organizations, SEO changes can have massive implications. A single technical mistake could affect millions of pages and result in significant revenue loss. This necessitates robust testing processes, careful documentation, and thorough risk assessment protocols.

By understanding these distinct characteristics of enterprise SEO, organizations can better prepare for the challenges and opportunities ahead. Success in enterprise SEO requires not just technical expertise, but the ability to navigate complex organizational structures while maintaining scalable, efficient processes that can be implemented across large websites and multiple markets.

Multi-Domain Management Capabilities

Enterprise SEO platforms like BrightEdge are specifically designed to handle multiple domains from a single dashboard. Whether you're managing:

  • Multiple brand websites under one corporate umbrella
  • International domains across different countries (.com, .co.uk, .de, etc.)
  • Separate domains for different product lines or business units
  • Microsites and campaign-specific domains

Enterprise platforms must have unified reporting, cross-domain performance tracking, and centralized workflow management across all your digital properties. Then, you can track millions of keywords across multiple domains, implement consistent SEO strategies, and measure performance holistically or by individual domain.

What To Look For in an Enterprise SEO Solution?

When evaluating enterprise SEO platforms, we recommend considering the following buckets: technology, data and support.

 

TECHNOLOGY

 

enterprise seo solution

 



Advanced Technology and Artificial Intelligence for SEO 

Having access to artificial intelligence allows enterprise SEO platform users to gain an advantage over their competitors. Artificial intelligence, machine learning and deep learning are becoming integral to the future of marketing. This technology helps enterprise-level brands by scaling marketing efforts based on continuously improving AI-defined optimizations and predictive analysis.  Enterprise SEO platforms not only allow organizations to surface deeper insights from their data, they should reduce manual work and time required to see value from SEO efforts.  Learn more about BrightEdge's AI-powered Insights and Generative-AI Content solutions. 

 



Rate of Innovation and Development Cycles in Enterprise SEO

An enterprise SEO platform provider's engineering team recognizes that the SEO industry changes every week and accordingly invests time and effort to reading the signals and anticipating those changes. Additionally, a robust enterprise platform should reinvent itself based on the feedback of its users to provide improvements to the entire user base. For example, highly-effective custom reports can be created and made into templates used by others in the enterprise community.

 



System Availability

Global enterprises work 24/7 and their SEO platforms must be available all of the time. The 99.99% uptime that BrightEdge delivers requires reliable code running on hardware and software that eliminates congestion, errors, failures and downtime.

 



Workflow and Project Management Workflow Resources

One of the key issues facing massive websites involves workflow management. With the immense scale of an enterprise-level site, one-off page optimizations and small content tweaks aren't viable. Enterprise SEOs need products that utilize logical and clear workflows for their teams. 

Features should include the ability to assign tasks to team members, manage tasks per member, record notes, record events and milestones, as well as analyzing many pages or sections of a site. Enterprise platforms should enable robust user management and permission controls.

 

DATA THAT SCALES

 

enterprise seo solution

 

 

 

 

 



Multi-Domain Tracking and Reporting

Enterprise organizations rarely operate on a single domain. BrightEdge's platform centralizes management across your entire domain portfolio - from your main corporate site to regional domains, microsites, and brand-specific properties. Our cross-domain analytics provide both unified and segmented views, allowing you to understand total organic performance while drilling down into individual domain metrics. This multi-domain capability extends to competitive intelligence, where you can track competitor performance across their entire domain portfolio as well.

 



Operational Scalability

Customers work hard to grow their businesses at a rapid rate, and an enterprise SEO solution should have far more capacity than they need. Correctly-built architecture should scale ahead of its largest customers. For some enterprises, this means being able to add and track millions of keywords. It means being able to audit and report on the largest sites comprised of hundreds of millions of pages.  Technologies such as BrightEdge Local leverage generative AI to scale review management without additional manual work. 

 


 



Automation

As search engine algorithm updates become more frequent and official communications on their details more vague, there is a growing need for enterprise technologies to place website content in a smart framework. In such a framework, the process of updating site content to keep on top of algorithm changes is automated and users can use AI-powered topic discovery to surface actionable and relevant topics for content creation.

Large-scale enterprises require automation like that enabled with BrightEdge Autopilot which allows marketers to automatically optimize the most critical and time-consuming SEO tasks. Additionally, the best enterprise SEO platforms monitor your site and alert you of opportunities and threats. Look for dashboards with automatic updates and distribution. Look for platforms that track and report on site changes to enable auditing.

 



Enterprise-Grade Global Coverage

While not all enterprise-level websites are global, many are. Global enterprises need global reporting and insights that enables them to scale their workflows and best practices across countries. Enterprise SEO has to source and report on Google, Bing, Baidu, Naver, and Yandex in all countries where they are dominant and provide insights on major local search engines. 

 



Integration with Top Data Sources and Data Integrity

Enterprise SEO platforms have robust APIs that allow for easy and quick integration with major data and analytics providers, like Google Search Console, Google Analytics, Adobe Experience Manager, Adobe Site Catalyst, Majestic SEO, Facebook, Coremetrics, and Webtrends with additional sources being added each quarter. The data an SEO company uses to make decisions has to be updated regularly.

 

SUPPORT AND RESOURCES

 

enterprise seo solution

 



SEO Research and Thought Leadership

An enterprise SEO solution should be leveraging unique and proprietary data to deliver new insights about the industry and the development of market trends. This demonstrates thought leadership and shows the depth of data analysis and interpretation that customers should expect. For example, SEO practitioners are analytical and like to benchmark their SEO performance with similar companies. This is why BrightEdge created a set of benchmark reports by industry. Each of these reports use industry-specific data, top industry trends, primary marketing channels and tactics, content comparison benchmarks, industry-specific SEO click curves and primary SEO use cases and solutions for the industry.  In addition, BrightEdge utilizes industry-first technology to help marketers get a preview into the future state of SEO. BrightEdge Generative Parser(tm) which is technology in-lab actually measures and monitors generative AI powered search engines to help marketers understand how to tailor their strategies to win with technologies such as AI Overviews, Perplexity and SearchGPT.

Enterprise SEO companies that offering leading edge insights are also cited by reputable and trusted business resources such as Forbes, The Verge, VentureBeat and FastCompany to help large organizations navigate the digital landscape.

Investing in and sharing research to educate the broader community - this indicates that the enterprise SEO provider is helping shape the future of the practice.

 



Training and Certification for Teammates

In addition to a well-organized onboarding program, providers should have online enterprise training and certification resources for the SEO team to use and share across the organization. Trainings should cover both product and industry topics to help enterprise SEOs evangelize SEO throughout the organization and drive adoption of the SEO platform.

 



Support and Training

Large enterprises expect and require customer service and support from experienced professionals who take the time to understand and resolve issues quickly. In addition to customer service managers, the best SEO companies also can provide solutions providers and professional services. 

These are the primary criteria SEOs and digital marketing leaders in the largest organizations expect, and only a top enterprise SEO provider, like BrightEdge can develop and deliver.

BrightEdge: Everything You Need to Scale Your Enterprise SEO Strategy

BrightEdge helps brands strategically scale their SEO program. Through our platform built specifically for enterprise businesses, we help companies identify, execute, and measure all the areas needed to improve organic performance.

Each enterprise goes through extensive diligence to select its provider. Review the provider's list of referenceable clients, paying special attention to large global companies in related industries that have selected them as their enterprise SEO solution. Their case studies and testimonials reveal and reinforce the value the platform generates. 
 

 

Request a Demo of BrightEdge Today!

 

Frequently Asked Questions

Here are some of the FAQs people have about enterprise SEO:

Can BrightEdge handle multiple domains?

Yes, BrightEdge is built to manage multiple domains from a centralized platform. Enterprise organizations can track performance, implement SEO strategies, and generate reports across all their domains - whether they're managing different brands, international sites, or multiple business units.

How does enterprise SEO differ from other SEO?

Enterprise SEO typically involves working with thousands or millions of pages to rank in organic results.  This requires standardization of technical, content and offsite SEO to work towards a common goal.  Enterprise SEO teams typically orchestrate projects across multiple disciplines to bring about positive traction.

Why should I invest in an enterprise SEO solution?

Enterprise SEO allows you to increase your output at scale, allowing for greater returns on your work by creating workflows across multiple disciplines.  Based on BrightEdge research, enterprise sites can see as much as a 120% growth in traffic in a year with the right platform to power their work.

What are the benefits of enterprise SEO?

On top of the benefits of on-page and technical SEO, enterprise SEO reduces the manual work involved in scaling across pages and websites by automating repetitive tasks so teams can be strategic and focus on bigger picture customer needs.

How do I know if I need Enterprise SEO?

90% of surveyed enterprise organizations say SEO is a must have for this year. If one of your primary marketing strategies is improving organic search presence and you have thousands of pages that's supported by a robust content strategy, you should probably consider enterprise SEO strategies to help scale your efforts.

How do you develop enterprise SEO strategies?

Developing an SEO Strategy for an enterprise brand starts with quantitative and qualitative data, informed by your organization's marketing strategy, layering in competitive analysis and industry best practices.

How long does it take to observe enterprise SEO impact?

Organic results can sometimes take months depending on how fast strategies are implemented and how frequently a site is crawled, but you can estimate it based on analyzing these factors.

 

 

 

Paycor Leverages Data Cube And Sees 994% Organic Lead Growth

See how 25 hours each week can increase organic traffic

Download Case Study
308%
increase in site visits
25
hours per week to optimize

Paycor Leverages Data Cube And Sees 994% Organic Lead Growth

See how 25 hours each week can increase organic traffic

BACKGROUND

Paycor, an online platform that provides payroll and human resources software to small and medium sized businesses, initially paired up with BrightEdge to gain visibility into content performance, share of voice, and secure recommendations to better strategize for SEO.

Prior to working with BrightEdge, the Paycor marketing team scarcely provided proper attention to SEO. "Now, there are two of us in-house who are working on SEO at least some of the time, but neither of our roles are 100% dedicated to SEO...we're stretched thin," said Leslie Handmaker, Sr. Digital Marketing Strategist, at Paycor. Even so, Paycor's small SEO team spends nearly 25 hours each week on both on-page and technical optimization strategies.

SOLUTION

At the beginning of 2020, Paycor completed two sizable site migrations to support their overall master brand strategy. The team leveraged Data Cube to evaluate high-performing content from each Paycor domain and mapped out a plan to rebuild using both new and published content. "Both migrations went well and contributed to our growing domain authority," said Handmaker. Paycor has also deployed Autopilot for SEO on their site to assist in offering users an overall better UX when finding relevant content.

THE RESULTS

Handmaker tracks the number of users who are arriving to the site organically but not signing in to the platform. Paycor uses the term "non sign-in organic traffic" as an in-house metric. Using this metric, her team receives insights into their prospect growth. Currently, the YoY growth for these site visitors are up 308%. The team has also seen a YoY increase of 994% for Net New Organic Leads.

Due to the 2020 pandemic, Paycor saw a jump in search volume and moved into position one for keywords including "sick leave laws" and "hiring process". They also saw a massive shift in search demand for relevant keywords including "coronavirus mask policy" and "rehiring furloughed employees". The content team created content and provided value on the topics to assist employers in their current challenges. "The organic channel is continuing to perform strong and exceed revenue goals," said Handmaker.

BrightEdge has been helpful in creating dashboards that get sent out automatically to internal team members. It saves me time to have it automated. Our writers get in and access Data Cube and it helps inform our content strategy and prioritize what content we create. - Leslie Handmaker, Sr. Digital Marketing Strategist, Paycor

Solomon Colors Increases Organic Rank And Traffic

Solomon Colors SEO Strategy Focused on Image Optimization and SEO Best Practices to Achieve Results

85%
Increase In Keywords Ranked On Page One
113%
Increase In Ranking Image Results

Solomon Colors Increases Organic Rank And Traffic

Solomon Colors SEO Strategy Focused on Image Optimization and SEO Best Practices to Achieve Results

Background

Solomon Colors, a global leader in architectural concrete products, has provided service and quality to their customers for 90 years while remaining family-owned and employee-owned. Solomon is no stranger to providing customers with the innovative solutions they want and need. Brian Jester, Media Marketing Developer at Solomon Colors says, "From equipment, to color, to training - every improvement we make is about meeting our customers' needs to help you do your business better."

Prior to discovering SEO best practices using BrightEdge, Solomon allocated budget to promote Google Ad campaigns. With customers and the future in mind, Solomon believed their SEO footprint wasn't big enough and while self-education got Jester started, he sought after a greater understanding of SEO best practices. Solomon Colors paired up with BrightEdge to build a new corporate website with SEO at the forefront of it all.

The Solution

In order to construct a website that both created an ideal customer experience and drove organic traffic continuously, Solomon utilized BrightEdge to combine five existing sites under one URL. "From the very beginning of this huge undertaking, SEO was at the front of every decision I made," Jester said.

Learn More About How Solomon Colors Increased Their Page One Rankings!

Graco Sees a 718% Increase in People Also Ask Results

Discover how Graco’s team saw an increase in results for Quick Answers and images as well

Download Case Study
145%
increase in Quick Answer results
35%
increase in ranking images

Graco Sees a 718% Increase in People Also Ask Results

Discover how Graco’s team saw an increase in results for Quick Answers and images as well

Background

Graco Inc., a B2B manufacturer of fluid handling products and solutions for homeowners, contractors, and more, has utilized the BrightEdge platform for five years. When they first began working with BrightEdge, Graco's top pages were not their preferred landing pages. The Graco marketing team dove into technical SEO strategies and added canonical tags pointing to preferred pages in order to strengthen content and rank for the best possible keywords.

Next up? The Graco team, including Geoff Angell, Senior SEO Specialist, strategized to create new content and optimize published content frequently in order to drive top-of-funnel leads into mid-funnel sales opportunities. The plan was to do so by providing valued content and gain control over featured snippet opportunities.

The Solution

Beginning in February 2019, Angell's SEO team implemented image SEO best practices starting with optimizing image alt text. KPI priorities shifted to focus on lead generation and the lead activity on Graco's distributor locator landing page. Angell structured his team's creative strategy to include tracking keywords in Data Cube prior to producing new content and managing alignment between keywords and content.

The Graco team utilized striking distance keyword research to uncover high search volume keywords to optimize existing pages for in order to gain access to featured snippet results. They continue to see an influx of organic traffic from gained Quick Answer opportunities.

Results

Angell and his team saw the position zero opportunties for Graco and nearly gained ownership of them all. By prioritizing optimization for keywords that generate featured snippets, Graco saw a 718% increase in People Also Ask results and a 145% increase in Quick Answer results over the last year. In the last six months, the Graco team has seen a 35.4% increase in ranking images. "SEO drives the majority of all web leads, and I guess the majority of all leads at Graco." Graco has seen double digit growth in leads and an overall increase in organic traffic.

The visibility I get from competitors for my own website makes BrightEdge a really good platform for me. I can quickly see how I'm performing at any given time. And with other tools, it's just not as clear. And I think the Data Cube aspect of BrightEdge along with the tracking of my keywords really gives me a clear understanding of where I stand at any given time." Geoff Angell, Senior SEO Specialist at Graco Inc.

Atomic212 & Torrens University Generate a 76% Improvement in SEO Leads

Discover how they increased organic conversions using the industry-leading SEO platform

Download Case Study
101%
improvement in non-brand visibility
105%
increase in Quick Answers

Atomic212 and Torrens University Generate a 76% Improvement in Leads in One Year Using BrightEdge

Discover how they increased organic conversions using the industry-leading SEO platform

BACKGROUND

Atomic212 works across both SEO and SEM for Torrens University, meaning that digital campaigns and learnings are always complementary between channels. Coming into the beginning of 2019, CPCs across education keywords were rising to a point of economic inefficiency. Thus, organic presence needed to improve to further support paid spend efficiency and drive lead volumes and quality. Further, Torrens University was faced with the objective of simultanously improving their on-site mobile experience for users as well as future-proofing the site for a more voice-search-active audience.

THE SOLUTION

Since volume and quality of conversions were the key measures of success for stage one of using the BrightEdge platform, Atomic212 utilized SEM data to populate BrightEdge with keywords that represented the highest conversion values. Further, all of these recommendations were supported by BrightEdge's Opportunity Forecasting to project business results. Thus, all on-page Recommendations from BrightEdge informed upgrades that were conversion-focused with hundreds of unique insights aiding the amplification of Torrens' organic performance.

Further, researching in Data Cube where Torrens' best opportunities to secure organic SERP features were, these keywords were assigned target pages to inform optimization. Following this, Atomic212 worked with Torrens' CRO team to create a new design of course pages to suit mobile best practice and ensure pages were in an optimal structure to achieve in-SERP features, including Quick Answer, and subsequently trigger audible voice search responses. Atomic212 then utilized digital PR to build authoritative and relevant links to the Torrens domain and these course URLs in particular.

THE RESULTS

Following the publishing of all new pages in February 2019, the first two months of being live saw a 39% improvement in the number of featured snippets related to specific courses available on the Torrens website - each of which were recited audibly when the relevant voice search was made on mobile. The site also experienced a 14% increase in the number of non-brand queries organically appearing on page one. All of which culminated in a 76% YoY increase in organic conversions/leads on course-related pages. Since initiating the use of BrightEdge in October 2018, the Torrens website experienced a 101% improvement in non-brand visibility and a 105% increase in the number of Quick Answers.

BrightEdge allowed us to amplify and accelerate our SEO initiatives. The key insights, recommendations, and the different metrics we are tracking in our dashboards were integral to our SEO strategy. This led to marketing budget efficiency with organic channels supplementing our paid lead acquisition activities. With more indexed pages and better on-page SEO content structure, we've also increased the visibility of our web pages and future-proofed it for voice search, especially on relevant keywords. - Maricel Custodio, Head of Digital Marketing, Laureate International Universities ANZ

 

United SEO Uses BrightEdge to Make the Case for SEO

SEO Manager Jerome Harvey uses BrightEdge to resolve technical errors from site migration, praises Dashboards and Community for SEO insights and support

Transcript of United Airlines' SEO Story:

Right now, we're working on a massive content migration to a new CMS. We have a lot of technical issues right now with our website. We're also building a lot of the new pages in the React JavaScript framework. That's been a big challenge for us. We have about 180,000 pages indexed right now. And about 1000 of those are content pages and those are the ones that we're focusing on with this migration.

We're working on international SEO, as part of our content migration and our new CMS has the capability to translate in nine different languages. We're in the process of getting all the hreflang tags set up. Getting site maps set up for every different language version.

I'm a big fan of the BrightEdge dashboards. I'm able to log in, look at the dashboards, find the data that I need rather quickly. I can go in with data and show the leaders of our company, how much money they could potentially be getting from SEO and it's really caught a lot of people's attention at United.

But in March of this year there was a core algorithm update, and we lost 17% of our traffic. Without BrightEdge I wouldn't have the data I need to make a case for SEO.

Request a demo of the BrightEdge platform and see how you can utilize Recommendations for your company!

Health Provider Ochsner Recommends BrightEdge

Kristin Fletcher relies on the BrightEdge platform and customer service to build content and mobile SEO strategies, using Hyperlocal and Recommendations for optimization

Transcript of Ochsner's SEO Story: 

We use BrightEdge. They help us to find keywords to help incorporate on our web pages, so we can show up in Google. They also help us to find content that our patients are looking for; so we can develop content catered to them.

We're more than just the health care system. We want our communities to be healthy overall, have a healthy lifestyle, and they help us to find the content that our patients want.

I really like the Recommendations. If a page, for instance, if the service line leader is like "we're not showing up on Google," I really like the Recommendations and going there and planning out how we can optimize our pages so we can show up in Google.

Local strategy is just to cater to our local patients and each region. Like I mentioned earlier, wer'e more than just the health care system. We want our patients to be healthy overall. The majority of our users are mobile users. We're very focused on being mobile friendly and BrightEdge has definitely been helping us with that.

We've just mainly been using BrightEdge and we're very happy with their service. BrightEdge has helped us to develop really good content for our patients. Just letting us know what our patients are looking for and searching within our regions.

We have a CSM. And his name is Chris and he is very helpful. If I have any questions within the platform he is always there to help me out to better use it and to get content and keywords to help with our Google listings.

I would definitely recommend BrightEdge to other customers.

Request a demo of the BrightEdge platform and see how you can utilize Recommendations for your company!

Teradata Achieves High Rank and B2B Lead Generation

Teradata's Global SEO Strategist, Ron Weber, utilizes BrightEdge to optimize all aspects of their Content and SEO strategies

Transcript from Teradata's SEO Story:

The current program at Teradata really was when I took over it was a house on fire. We had a lot of technical issues. We had a lot of content issues. And really it was starting from scratch. It was really analyzing what was happening with the site from all angles and figuring out what to do next.

I am the only person in SEO at our company. I do work with a content team. I have a vast array of resources at my disposal. We have a lot of content-rich assets that are already in place - just a lot of pages that needed to be optimized.

My digital team, which was four people back in March, is now eight. The commitment from management is there. We're pulling resources from all other departments. SEO-led, digital-led; is really what the call to arms is at my company.

The house was on fire when I took it over - a lot of technical SEO work had to be done. Now, we're to the point where we are driving leads. B2B lead gen is the sole focus of our website - that's what SEO is driving towards - that's what everything is driving towards.

As an example, when I first took over SEO I realized that that our cloud section was under-served, under-utilized, under-optimized. I took the section, and I had an SEO led strategy which doubled the number of pages. We went from 14 pages to 28 pages within the span of six weeks put up those pages quickly. They all had SEO journeys in mind. They were all SEO optimized.

The number of keywords in the first position have doubled, the number of keywords in our second position have doubled, and the number of keywords, just across the board, have doubled rankings, all the way from page one to page four to 10. The net impact on the leads that we’re gathering specifically to cloud have been three times what they were back in June.

Our company focuses on megadata customers. I can't quantify what that is, but I do know that the number of leads that are coming from our megadata customers are significant; much more so than prior to doing SEO.

ContentIQ and, as I mentioned, our platform was on fire when I first started in and so being able to see that from BrightEdge perspective was great. And seeing that score tick up, week after week has been really part of my winning strategy.

BrightEdge affects my content strategy in the most impactful way which is looking at competitors. That is something that has served me well for the number of years I've had BrightEdge. And being able to know what my competitors are ranking for that we absolutely should be ranking for is one of those things that I can bring to any content team and bring them the reason to believe why they need to produce content.

Request a demo of the BrightEdge platform and see how you can utilize Recommendations for your company!

Graco Drives B2B Lead Gen with SEO and BrightEdge

BrightEdge powers Geoff Angell of Graco's global keyword research and SEO strategy.

Transcript of Graco's SEO Story:

I'm Geoff Angell, Senior SEO Specialist at Graco. I think our next focus here at Graco is going to be all around how do we optimize our images, not only with image alt-text, but contextually optimizing those images and creating some of the relationships between the image and then the page that's ranking for that image. People Also Ask has been a great way for us to uncover other new opportunities around Quick Answers or featured snippets.

As a B2B manufacturer we sell through channel and through distribution. Our primary KPI is either lead generation, or also activity on our distributor locator - all of our SEO measures kind of focus on those two primary KPIs on our site. SEO drives the majority of all web leads, and I guess the majority of all leads at Graco.

I continue to do demos of other platforms, I think it's worth you know constantly exploring other tools and know what they have to offer, but I've continued to stick with BrightEdge.

So when I have content writers, I need them to think SEO first when they're creating that content. BrightEdge is a really easy way of getting that content creator into BrightEdge and using it. So they're doing keyword research on their own and I'm not constantly doing keyword research across the multiple business units that I support. BrightEdge is appealing to a broader audience than just the SEO. 

The visibility I get from competitors for my own website makes BrightEdge a really good platform for me. I can quickly see how I'm performing at any given time. And with other tools, it's just not as clear. And I think the Data Cube aspect of BrightEdge along with the tracking of my keywords really gives me a clear understanding of where I stand at any given time.

Request a demo of the BrightEdge platform and see how you can utilize Recommendations for your company!

AGA Uses BrightEdge to Restore Traffic After Site Redesign

Senior Communications Manager, Arnulfo Moreno, says small changes have had large impact on AGA's Mobile Strategy, Content Research, and Technical Optimization, thanks to BrightEdge

Transcript of AGA's SEO Story

Our SEO program at AGA is relatively recent. On our old website, we didn't focus too much on SEO. We did gain a lot of organic search traffic just because of the content we had. We didn't put a lot of focus into SEO until our recent website redesign. Because we lost a lot of credibility, due to inaccurate redirects and things like that.

At AGA, we have a combination of three teams that work on SEO. We have our communications team, our IT team, and also our marketing team. And we're kind of going there for different reasons.

Our marketing team uses the Data Cube so that way they can expand their reach through organic search.

Our IT team, they implement things on our website directly, that our communications team can’t. So, if we find coding, something wrong with our JavaScript or something like that they'll handle that.

But the communications team, they're the ones who are really in there. They're the ones working with the Data Cube & Content IQ and also looking at the reports and setting up dashboards for different team members.

I mainly use the Content IQ portion of BrightEdge. It really helps identify areas of our website that really need to be spruced up. One of the main things we noticed is a lot of H1 tags were missing. And that was flagged by the system itself. That really helped us gain credibility, especially with our content pages. But it also flagged that we had a problem with our JavaScript. Some of the pages weren't being read by Google bots. The BrightEdge system and it was able to flag that for us.

And that's kind of why we're actually going to go through another redesign. And we have that in mind, we have the knowledge gained from that in mind for that redesign, so we avoid that problem in the future.

When we did our technical optimization with Content IQ, we actually saw a lot of gains. There's a very clear example with our patient GERD page. It went from being on the second page to the first. BrightEdge has a huge impact on the content we produce at AGA. As everything is tied to essentially how it performs.

So, our marketing team is in IT to make sure that programs and events that we have gain a lot of exposure. And so that we understand how much of it is coming from organic search, and how we're increasing that through things like the Data Cube.

BrightEdge also plays a role in how we push out patient-targeted content. It helps us ensure that we're reaching the right audience. Who's searching for the right terms.

And that's especially important because we're competing with websites, like Web MD and Wikipedia and other associations.

So BrightEdge has been instrumental in our mobile strategy. We've switched to a mobile-first website. Some of the insights we've gained from the BrightEdge platform really help us. What it showed us actually is that our pages are mobile friendly, but they're not loading as fast as they could be. And that's going to ding us in the future because we weren't aware of how slow the pages were. And we also weren't aware how much Google prioritizes mobile so that's been really key in that.

BrightEdge has actually helped us a lot in doing more SEO work because it lets us show the metrics and show the actual wins and also more importantly it lets us show the potential wins. I think when you see all you do is make these small little changes and you can gain a lot of impact, that's huge.

Especially when we're presenting to VPs, or the Board or things like that. The organization as a whole has become more metric-focused. It’s not just about doing a program but showing how that program actually performed on which platforms and what can be learned about what we did.

Request a demo of the BrightEdge platform and see how you can utilize it for your company!

 

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