SEO Certification and Training from BrightEdge

SEO certification from BrightEdge will open doors and accelerate your career

SEO Certification Program

BrightEdge’s core value is customer success, which includes empowering users to maximize their value from the BrightEdge SEO platform and earn an industry recognized SEO certification. BrightEdge is the leading enterprise- grade SEO platform and has developed a technical marketing SEO credential that helps validate the expertise and knowledge of their more than 28,000 global users. By becoming a BrightEdge Certified Professional, users benefit from the growing demand for validated skills in using search and digital marketing technology.

In-person training is made available at some Share events.

SEO Certification Overview

Being SEO certified means you understand the basic SEO workflow of: Discover, Create, Optimize, and Measure. The BrightEdge platform strongly supports these 4 phases of SEO and provides platform capabilities that map to each.

The BrightEdge SEO Certification Program is a user-level certification covering the core BrightEdge functionality including: Dashboards, Search Engines, Keywords, Pages, Recommendations, and Analysis. A BrightEdge SEO certification validates a user’s ability to leverage the full BrightEdge platform to deliver value from search and digital marketing.

At the end of the program all trainees will complete an online exam that will measure and validate their understanding of the BrightEdge platform.

  • Module topics include – Keyword Discovery, Share of Voice, SEO Performance, Opportunities, Help, Competitive Analysis, Tasks, Anomaly Detection, Recommendations, Dashboards, Keyword Reporting, Page Reporting, Universal Content, Insights, ContentIQ (site audit), and we are always adding new capabilities to the platform.

Do I Have to Be a BrightEdge Customer to Take Their SEO Certification?

Yes, at this time the SEO certification from BrightEdge is only available to licensing customers and their agencies. We are developing SEO and Digital Marketing certifications for non-customers and should have them available mid-year. In-person training is made available at some Share events.

Does it Cost Anything to Earn the SEO Certification from BrightEdge?

No, the training and certification are free to all BrightEdge customers and allow for an unlimited number of people at the same account to certify. 

Where do BrightEdge customers go to train and certify?

Login to the platform, go to Help, select Get Certified. And in-person training is made available at some Share events.

Benefits of SEO Certification

BrightEdge User:

  • Official designation – BrightEdge Certified Professional badge that can be used on business cards and social profiles
  • Recognition in the BrightEdge platform – BrightEdge Certified Professional badge appears when logged into BrightEdge
  • Professional community – Inclusion in an exclusive LinkedIn group for BrightEdge Certified Professionals of more than 7,000 SEO certified professionals
  • Certificate PDF – Electronically delivered certificate that can be displayed
  • Marketable skill – A BrightEdge SEO Certification validates a user's skill on the leading SEO platform and provides differentiation in the marketplace


  • Hire skilled professionals – Tap into a network of professionals who passed this SEO Certification, and validate that your employee base has the proven skills to help succeed in search and digital marketing
  • Maximize value of platform – Ensure users fully leverage the BrightEdge platform to drive results

We're excited to certify our team! The BrightEdge Professional Certification is a great way to validate skill in BrightEdge S3.