How to Access SEO Certification and Training from BrightEdge

SEO certification from BrightEdge will open doors and accelerate your career

How to learn about SEO - brightedge

SEO certification program

BrightEdge is the leading enterprise-grade SEO platform and has developed a technical marketing SEO credential that helps validate the expertise and knowledge of their more than 28,000 global users. One of our core values is customer success, which includes empowering users to maximize their value from the BrightEdge platform and earn an industry-recognized SEO certification. By becoming a BrightEdge Certified Professional, users benefit from the growing demand for validated skills in using search and digital marketing technology. 

Training and certification is currently offered to BrightEdge customers only. Not yet a customer? Learn more about the BrightEdge platform or request a demo.

Sign Into the BrightEdge Platform to Get Certified

Where do BrightEdge customers go to get certified?

Log into the platform, go to Settings > Profile & Preference > Get Certified. 

What does having an SEO certification with BrightEdge mean?

Being SEO certified and learning SEO means you understand the basic SEO workflow of: Discover, Create, Optimize, and Measure. The BrightEdge platform strongly supports these 4 phases of SEO learning and provides platform capabilities that map to each.

The BrightEdge SEO Certification Program is a user-level certification covering the core BrightEdge functionality including: Dashboards, Search Engines, Keywords, Pages, Recommendations, and Analysis. A BrightEdge certification validates a user’s ability to leverage the full BrightEdge platform to deliver value from search, digital marketing, and learning SEO.

At the end of the program all trainees will complete an online exam that will measure and validate their SEO learning and understanding of the BrightEdge platform.

  • Module topics include – Keyword Discovery, Share of Voice, SEO Performance, Opportunities, Help, Competitive Analysis, Tasks, Anomaly Detection, Recommendations, Dashboards, Keyword Reporting, Page Reporting, Universal Content, Insights, ContentIQ (site audit), and we are always adding new capabilities to the platform for learning SEO.

What are the benefits of having an SEO certification?

For Users:

  • Digital badge – BrightEdge Certified Professional badge that can be used on business cards and social profiles
  • Recognition in the BrightEdge platform – BrightEdge Certified Professional badge appears when logged into BrightEdge
  • Professional community – Inclusion in an exclusive LinkedIn group for BrightEdge Certified Professionals of more than 7,000 SEO certified professionals
  • PDF Certificate  Electronically delivered certificate that can be displayed
  • Marketable skill – A BrightEdge certification validates a user's skill on the leading SEO platform and provides differentiation in the marketplace

For Businesses:

  • Hire skilled professionals – Tap into a network of professionals who passed this SEO Certification, and validate that your employee base has the proven skills to help succeed in search and digital marketing
  • Maximize value of platform – Ensure users fully leverage SEO learning and the BrightEdge platform to drive results


Is the BrightEdge SEO certification free?

Yes, the training and certification are free to all BrightEdge customers and allow for an unlimited number of people at the same account to certify. 

If I became certified more than 2 years ago, should I certify again?

Yes, the BrightEdge platform, certification and the training materials are updated regularly and you will benefit from refreshing your knowledge and earning the latest version of the certification.  


We're excited to certify our team! The BrightEdge Professional Certification is a great way to validate skill in BrightEdge S3.