Dashboards & Reporting
Learn how Marriott, Food Network, and Modcloth leverage Dashboards & Reporting
Digital marketers require a consistent view of marketing performance across all their programs based on a common set of Key Performance Indicators. With content performance growing in importance as a main driver of revenue, web analytics are central to providing trusted metrics for online business performance. The key challenge digital marketers face in deciphering analytics data, is integrating site performance metrics from their web analytics provider with other critical metrics such as search and social signals and business intelligence data.
BrightEdge Connect seamlessly links search and social performance with web analytics and other business data. BrightEdge Connect is a REST-based API that provides the 1,500+ brands that are actively using the API with a way to measure the effects and correlation between one indicator (e.g. search rankings, social signals, or backlinks) with analytics metrics (e.g. number of visits or conversions) and business intelligence KPIs.
BrightEdge Connect allows users to integrate BrightEdge data from major web analytics solutions including Google Analytics, Adobe Analytics, Coremetrics, and Webtrends with other platforms that leverage REST-based APIs.
Integrate BrightEdge metrics with your own enterprise architecture:
I cannot tell you how exciting it is to see this integration going so well…this the first time we’ve been able to watch a vendor demonstrate enterprise level reporting with complete confidence and without footnotes or caveats - it’s so refreshing!”