BrightEdge Launches Solutions To Measure Content Effectiveness And Engagement

English, British
News Item Title
BrightEdge Launches Solutions To Measure Content Effectiveness And Engagement
News Item Author Name
Retail TouchPoints Staff
News Item Published Date
News Item Summary

BrightEdge, a content performance marketing platform, has launched Content Atlas and Intelligent Experiences.

Content marketing: understanding its role, value and ROI

English, British
News Item Title
Content marketing: understanding its role, value and ROI
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

According to ClickZ’s 2016 Digital Trends Report, it was reported as one of the most significant trends for brands heading into 2016 – with nearly a quarter of respondents saying that it was the most important trend for them.

Agency - Time Savings

Quote By

<p>&nbsp;- Heather Fernandez, Senior Strategist, SEO</p>

Quote Image
Quote Text

<p>We were probably spending about 10 hours&nbsp;extracting information per client per week. When we went with BrightEdge and we looked at it from that perspective it was down to about an hour and a half.</p>