Agency - Value of SEO
Yes BrightEdge has very much been able to show the value of SEO. That’s one of the key reasons we invested in the technology.
Yes BrightEdge has very much been able to show the value of SEO. That’s one of the key reasons we invested in the technology.
<p class="rteright"> - Matt Brown, Head of Media</p>
<p>The best thing about BrightEdge is we can see down to the keyword level and page level and actually really understand how well our SEO campaign is performing.</p>
<p class="rteright"> - Matt Brown, Head of Media</p>
<p>BrightEdge very much improved the performance for our clients. We’ve had a better level of keyword targeting that has enabled us to realize how well each keyword is performing.</p>
A key focus of ours is content marketing around 2014, and we’ll be looking to share that with all of our clients. The way we use that with BrightEdge is opportunity forecasting and we look at the best way to target particular keywords and using content marketing and then how that’s going to perform in future months.
SEO is really important for our clients because it makes up a really big share of overall traffic to their site.
<p> - Anotonio Esposito, Global SEO Lead</p>
<p>Working with BrightEdge really allowed us to easily showcase all of the great things that we were able to do and provide for our client.</p>
<p class="rteright"> - Antonia Esposito, Global SEO Lead</p>
<p>BrightEdge has been able to offer us a real unparalleled level of support.</p>
<p class="rteright"> - Steve Krull, Cofounder and CEO</p>
<p>We absolutely use Data Cube for our clients. We love it. Clients love it. It gives us insight into search opportunity that we didn’t have previously.</p>
<p class="rteright"> - Steve Krull, Cofounder and CEO</p>
<p>BrightEdge actually helps us in quite a few ways. They help us with new clients, save existing clients, drive business, and drive strategy for SEO because of the information and data they provide. We can drive strategy for our clients, and we can really make search work.</p>
Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content. Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent.