Schneider Drives SEO Maturity and Adoption Through the BrightEdge Platform, 500+ Users
Fisher scaled to huge SEO program and results, ran smooth and effective site migration
“The transformation that I’m really trying to bring about is that today marketers are data scientists. If you’re not running your process by the numbers, it may not be an issue now, but you run the risk of being eclipsed by your competitors who are. One of the ways that we’re trying to run the business by the numbers is by making the numbers more easily available. We’ve worked closely with the analytics team to integrate everything into BrightEdge. We use dashboard features to automatically deliver this data in a really consumable format at regular intervals, which takes the pressure off a person to make reports and gives the task to BrightEdge to do it best.” See David's video.
BrightEdge has really helped me elevate the SEO program at Schneider Electric to generate not just adoption but excitement.