6 Ways to Do Competitive Benchmarking

Importance of competitive benchmarking, the process, and product-level how-to

Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors. In this 45-minute webinar Client Services Director Brian Moore will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to.

Main aspects covered in the webinar:

  • Competitive Dashboards
  • Competitive Comparison
  • Competitive Anomaly Detection
  • Market Landscape Analysis – Share of Voice
  • Content and Keyword Gap Analysis
  • Link Building Assessment and Link Expansion

These techniques will help you get the jump on your competition in 2016.

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