Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors. In this 45-minute webinar Client Services Director Brian Moore will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to.
Main aspects covered in the webinar:
- Competitive Dashboards
- Competitive Comparison
- Competitive Anomaly Detection
- Market Landscape Analysis – Share of Voice
- Content and Keyword Gap Analysis
- Link Building Assessment and Link Expansion
These techniques will help you get the jump on your competition in 2016.
Download webinar assets now.