Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors. In this 45-minute webinar Client Services Director Brian Moore will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to.

Main aspects covered in the webinar:

• Competitive Dashboards
• Competitive Comparison
• Competitive Anomaly Detection
• Market Landscape Analysis – Share of Voice
• Content and Keyword Gap Analysis
• Link Building Assessment and Link Expansion

These techniques will help you get the jump on your competition in 2016.

Download webinar assets now.