Wellbiz Brands Masters Local Search for Hundreds of Local Franchise Locations
Danielle Yuthas helped many locations achieve highly visible Local 3-Pack results for key terms
Yuthas took the following approach:
- Create a dashboard for each location
- Create a location-filtered Data Cube report for each location
- Map each location to the local Google search engine in BrightEdge
- Create local Share of Voice reports for each location
- Add keyword tracking progress reports for each location
- Train and enable each franchise representative to use the reports
Individual franchises saw dramatic improvement on targeted keywords and started appearing in the first page of the search results. Many locations achieved highly visible Local 3-Pack results for key terms, increased site traffic, store traffic, and revenue.
Educating the franchisees on SEO was a huge challenge. I made training videos on how to use the reports. BrightEdge shows the business value of impacting the Google search results.