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Featured Snippets are Valued by Google and Customers

BrightEdge SEO Blog
blog hero image

gregalbuto
gregalbuto
M Posted 6 years 1 month ago
t 9 min read

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine whenever they have new queries.

Marketers and searchers alike have noted the increase in quick answers, featured snippets, and other formats, such as shopping and image results. As Google continues to increase the number of features that help it target the user intent, site owners themselves begin to see an increasing number of chances to get their pages highlighted on the SERP. Marketers who want to take advantage of these opportunities have turned to using structured markup to draw attention to different parts of their site and to make sure that the content is eligible for rich snippets when possible.

Here is what we wanted to discuss with our community regarding the recent developments when referencing these structured markups, user reactions to them, and why we believe they are beneficial for people to pursue.

Customer response to Google’s rich snippet changes

As Google has increased the rate of inclusion of featured snippets and various on-page answers, understanding how customers respond to it has become an important concern.

Users appear to generally appreciate Google’s efforts to better target their user intent and include answers right on the SERP. The majority of users report that these features do help them find what they are looking for and improve their experience on the SERP.

The general appreciation of rich snippet answers is also supported by changes in how customers engage with the SERP. More than half of the searches made on Google through a mobile browser no longer include another click to other organic content. In other words, customers are getting an increasing amount of information directly in the browser. For example, Google now answers simple questions and queries such as weather, contact information, definitions, and dates without having to click on a link.

As featured snippet answers have changed user’s behaviors, marketers also need to consider how these answers will impact their strategies and ability to get out in front of the competition.

How brands can respond to this increase in rich answers

As brands consider the best methods for responding to these changes, they want to first articulate their goals for particular searches. As customers behaviors change, an increasing number do not click over to outside content. Therefore, brands will need to think about factors such as:

  • What potential gains can the brand achieve from gaining a featured snippet, even if they do not have traffic come to their site from the search. Do not forget the importance of building trust, brand awareness, and brand reputation, all of which can come from having your page featured in a snippet.
  • The potential losses the brand would experience if they did not optimize for the rich answer, but left the opportunity wide open for the competition to seize.

Given the potential build for brand reputation and to regularly outrank the competition, marketers should generally carefully consider the importance of optimizing for rich snippet answers, including the addition of structured data to their page.

Google’s support of rich snippet structured data

As Google appears to notice users’ appreciation of the featured snippet answers as well, they have made some movements to lend additional support to site owners who use structured markup.

Specifically, the search engine added to the Google Search Console a new report that provides users with additional information about their pages that have structured data for reviews or ratings. This report, known as the Review Enhancement Report, makes it easy for users to see any mistakes or corrections that need to be made.

If you spot an error through the report and correct it. You can also use the report to validate your changes, which will trigger Google to recrawl the content and note the corrected issue.

Users will also now have access to a Performance Report, which will specifically help you see the performance of the pages that have been marked up with ratings and reviews structured data. You can see the traffic and click through rates for these pages, as well as filtering and identifying the queries that bring your pages with the structured data the most traffic. This will make it easier to see how customers respond to the ratings and how they might help bring more leads to the site.

The ratings and reviews markup offers sites a considerable amount of value. As many as 90 percent of customers report that they will check online reviews before making a purchase. Featuring reviews and ratings with your brand online can easily boost credibility and encourage more people to click on your links.

Google’s support for this form of structured data also helps to indicate that the search engine appreciates these benefits offered to customers. The new report in the search console makes it easier for brands to ensure that they have the structured data set up correctly and ready to help customers.

Our recommendations for our community

With customers’ appreciation of rich snippet answers and Google’s additional support for them, we recommend that our community implement structured data whenever it would make sense for their site. Seizing opportunities on the SERP to build brand recognition and awareness through having featured snippets and other rich answers can help your organization thrive, even as search continues to change.

Google’s support for the review and ratings structured data may also indicate additional support and reports for more structured data options in the future.

The SERP and Google continue to change and mature with technology and user expectations. Organizations need to be cognizant of the importance of trust and reputation in buying behavior, and many of these changes provide opportunities for sites to capitalize on them. Brands that understand how to capture these windows will thrive as we see the continued importance of adaptation on the SERP.

How To Track Your Social Media Success?

How is your social media doing? Learn how to properly track it

Social media offers brands incredible opportunities to improve awareness of their organization and improve their relationship with potential customers. Customers can reach out to organizations through social media, asking questions and gathering more information about potential solutions to their problem. This, in turn, helps to build more personal relationships with customers. It encourages people to turn to these trusted companies when it comes time to buy.discover how to properly track your social media success - brightedge

Social media, therefore, has begun to have measurable influence over people’s buying decisions. An estimated 56 percent of people report that social media impacts their purchase decisions and nearly half of people say they have purchased items they discovered through social media.

To see this level of success, however, organizations need to know how to properly track their social media success. This will allow them to maximize all that this channel can offer their digital marketing strategy.

  • Track your engagement
  • Know how well your social pages drive traffic
  • Learn how often people discover you through social pages
  • Track brand mentions
  • Monitor ad campaigns

1. Track your engagement on your social channels. Your first measure of success should come from understanding exactly how people engage with your profile within the social platform itself. Look at how many people follow your organization, repost items you have posted, respond to your posts or questions, and otherwise engage with your content.

Remember that when your followers interact with your content, such as commenting on a Facebook post or retweeting a Twitter post, that activity also appears in the feeds of their followers. Encouraging this type of engagement can help with brand awareness.

Seeing increases or decreases in the engagement with your content can help you better understand the degree to which the content interests potential followers. You can better understand what they want to read and learn and what they want to see from your organization.

BrightEdge makes it easy for brands to track how people engage with your content, allowing you to track retweets and likes on your pages and posts.

2. Know how well your social pages drive people to your site. In addition to tracking engagement within your profile itself, you also want to see how that interaction impacts your site. See how many people click from your social profiles back to your site.

After you post pages on your social profiles, see how the traffic to that page responds using BrightEdge. You can also track the sources of clicks and traffic through Google Analytics.

3. Learn how often people discover your brand and products/services on social media. Knowing how often people make their first discovery of your brand, products, and services can provide you with an outstanding grasp of your social reach and influence. Speaking with new customers to learn more about where they heard of your organization can help you uncover this information.

4. Track brand mentions. Social media also provides an excellent means of getting your finger on the pulse of how people feel about your brand and industry. Setting up alerts to track when people discuss your brand can help you follow these conversations and respond appropriately.

5. Monitor your ad campaigns. Social media ads can also provide an excellent opportunity to promote your brand to a relevant audience. Use the tools within the social platform to track your engagement with the ad and see how it influences behavior on your profile as well as the number of followers for your organization.

Social media offers a number of opportunities for bands to engage with their target audience and build awareness and drive leads. Knowing how to track this progress can help you get the most out of the channel.

How is your social media doing? Learn how to properly track it

Social media offers brands incredible opportunities to improve awareness of their organization and improve their relationship with potential customers. Customers can reach out to organizations through social media, asking questions and gathering more information about potential solutions to their problem. This, in turn, helps to build more personal relationships with customers. It encourages people to turn to these trusted companies when it comes time to buy.discover how to properly track your social media success - brightedge

Social media, therefore, has begun to have measurable influence over people’s buying decisions. An estimated 56 percent of people report that social media impacts their purchase decisions and nearly half of people say they have purchased items they discovered through social media.

To see this level of success, however, organizations need to know how to properly track their social media success. This will allow them to maximize all that this channel can offer their digital marketing strategy.

  • Track your engagement
  • Know how well your social pages drive traffic
  • Learn how often people discover you through social pages
  • Track brand mentions
  • Monitor ad campaigns

1. Track your engagement on your social channels. Your first measure of success should come from understanding exactly how people engage with your profile within the social platform itself. Look at how many people follow your organization, repost items you have posted, respond to your posts or questions, and otherwise engage with your content.

Remember that when your followers interact with your content, such as commenting on a Facebook post or retweeting a Twitter post, that activity also appears in the feeds of their followers. Encouraging this type of engagement can help with brand awareness.

Seeing increases or decreases in the engagement with your content can help you better understand the degree to which the content interests potential followers. You can better understand what they want to read and learn and what they want to see from your organization.

BrightEdge makes it easy for brands to track how people engage with your content, allowing you to track retweets and likes on your pages and posts.

2. Know how well your social pages drive people to your site. In addition to tracking engagement within your profile itself, you also want to see how that interaction impacts your site. See how many people click from your social profiles back to your site.

After you post pages on your social profiles, see how the traffic to that page responds using BrightEdge. You can also track the sources of clicks and traffic through Google Analytics.

3. Learn how often people discover your brand and products/services on social media. Knowing how often people make their first discovery of your brand, products, and services can provide you with an outstanding grasp of your social reach and influence. Speaking with new customers to learn more about where they heard of your organization can help you uncover this information.

4. Track brand mentions. Social media also provides an excellent means of getting your finger on the pulse of how people feel about your brand and industry. Setting up alerts to track when people discuss your brand can help you follow these conversations and respond appropriately.

5. Monitor your ad campaigns. Social media ads can also provide an excellent opportunity to promote your brand to a relevant audience. Use the tools within the social platform to track your engagement with the ad and see how it influences behavior on your profile as well as the number of followers for your organization.

Social media offers a number of opportunities for bands to engage with their target audience and build awareness and drive leads. Knowing how to track this progress can help you get the most out of the channel.

How To Do Local SEO For Multiple Locations?

Do multiple location SEO for your business

When it comes to driving customers to a brick-and mortar business, local SEO remains a pivotal part of any strategy. Google tells us that 46 percent of searches are made with local intent and 76 percent of searches for a local business will result in an in-store visit within 24 hours.

Many businesses, however, have to figure out how to come up with an SEO strategy for multiple locations. Each location has the same name, but they want to make sure that they appear in the local searches for their region. Follow these steps to learn how to do local SEO for multiple locations.SEO strategy for multiple locations - brightedge

  • Have a separate page for each location
  • Optimize each location page
  • Have Google My Business pages for each location

1. Have a separate page for each location. Create a page for each of your locations. These pages should speak specifically about the services that you offer in that particular location and contain content targeted at people in that specific area.

This location page should include the local address, as well as your contact information. Make it easy for people interested in visiting your business in that specific city to access this information.

2. Optimize each location page. Each page you create for your different locations should also be optimized for that area. This begins with your URL. Make sure that the URL structure is logical and easy for users to follow. For example, you might have a set up such as mysite.com/locations/sanfrancisco and mysite.com/locations/sandiego. This will make it easy for Google and the users themselves to understand that you have multiple locations and where they are.

The content itself should also include the keywords related to this specific location. If you offer a photography business, then the content for each city might mention popular photography destinations and services. Tailor the material for the local clientele.

3. Have Google My Business pages for each location. You can also use Google My Business for each of your locations. You can use the same account to manage all of the locations to make it a little easier.

Tailor each business profile for that specific location. This includes using images, business hours, contact information, and website URLs specific to that location.

Remember, as with all local SEO, the importance of maintaining consistency in your name, address, and phone number. Verify that each location of your business has that same consistent format each time you mention it. This will make it easier for the search engines and users to find and understand the information that matters the most for them.

Properly optimizing your business for multiple locations requires some careful strategies and work. Carefully create a well-organized site that clearly articulates each location, and then optimize your Google page. This can help each individual page appear in the proper searches and create a strong digital presence for your locations and your organization as a whole.

Do multiple location SEO for your business

When it comes to driving customers to a brick-and mortar business, local SEO remains a pivotal part of any strategy. Google tells us that 46 percent of searches are made with local intent and 76 percent of searches for a local business will result in an in-store visit within 24 hours.

Many businesses, however, have to figure out how to come up with an SEO strategy for multiple locations. Each location has the same name, but they want to make sure that they appear in the local searches for their region. Follow these steps to learn how to do local SEO for multiple locations.SEO strategy for multiple locations - brightedge

  • Have a separate page for each location
  • Optimize each location page
  • Have Google My Business pages for each location

1. Have a separate page for each location. Create a page for each of your locations. These pages should speak specifically about the services that you offer in that particular location and contain content targeted at people in that specific area.

This location page should include the local address, as well as your contact information. Make it easy for people interested in visiting your business in that specific city to access this information.

2. Optimize each location page. Each page you create for your different locations should also be optimized for that area. This begins with your URL. Make sure that the URL structure is logical and easy for users to follow. For example, you might have a set up such as mysite.com/locations/sanfrancisco and mysite.com/locations/sandiego. This will make it easy for Google and the users themselves to understand that you have multiple locations and where they are.

The content itself should also include the keywords related to this specific location. If you offer a photography business, then the content for each city might mention popular photography destinations and services. Tailor the material for the local clientele.

3. Have Google My Business pages for each location. You can also use Google My Business for each of your locations. You can use the same account to manage all of the locations to make it a little easier.

Tailor each business profile for that specific location. This includes using images, business hours, contact information, and website URLs specific to that location.

Remember, as with all local SEO, the importance of maintaining consistency in your name, address, and phone number. Verify that each location of your business has that same consistent format each time you mention it. This will make it easier for the search engines and users to find and understand the information that matters the most for them.

Properly optimizing your business for multiple locations requires some careful strategies and work. Carefully create a well-organized site that clearly articulates each location, and then optimize your Google page. This can help each individual page appear in the proper searches and create a strong digital presence for your locations and your organization as a whole.

How To Make the Most of a Digital Marketing Conference?

Your to-do list for attending a digital marketing conference

Marketing conferences offer participants excellent opportunities to network with peers, learn more about their industry, and see what others have accomplished within their field. It provides an excellent place to exchange ideas. For those new to attending marketing conferences, however, knowing what to expect and how to maximize their time at one can be a challenge. Here is what all marketers should know about how to get the most out of their time at a marketing conference.here is how to prepare if you're attending a digital marketing conference this year - brightedge

  • Be prepared
  • Network
  • Take notes
  • Do not leave the conference behind
  • Utilize the information gained
  • Access and review the presentation decks

1. Be prepared before you go. Before the conference, take the time to really get to know what to expect at this particular event. Look at the speakers, their backgrounds, and see which talks interest and apply to you the most. Follow hashtags for the event on social media and see who else might attend. Connect with a few fellow attendees or prospects via LinkedIn to discuss the event and then plan on meeting up during the actual conference.

Plan out your schedule for the event. You want to maximize the investment you have made, so have a schedule planned and a few objectives you want to accomplish over the course of the conference.

2. Network. One of the best features of digital marketing conferences is the ability to meet and engage with others in the industry. Do not shy away from reaching out to other attendees; remember they also want to network within the industry. Learn how to use the mobile LinkedIn Fidn Nearby. (Click thre person+ button and tunr on Nearby. If other people do same it is easier to request to connect.) Exchange business cards, discuss the talks and sessions, and form professional bonds.

3. Take notes during the talks and presentations. During the conference, you will likely find yourself overwhelmed with an enormous amount of information pertaining to your industry. No one can possibly remember detailed accounts of everything discussed.

To help you maximize your experience, come prepared to take notes during the talks. This gives you something to reference when you finish for the day and head back to your room. Take a minute as you wind down to look over those notes to really start to explore the ideas yourself. Discuss them with others and see how they might inform your own digital marketing strategies.

Also see if the hosting company puts out any sort of recap following the talks. If they post videos or blog posts about the content covered that day, take a few minutes to go over it. It may also help to jog your memory and absorb all you learned.

4. Do not leave the conference behind when you walk out the door. You want to absorb the entire conference experience, not just the talks. If there are formal or informal networking events, such as dinners or gatherings, after the day’s talks, try to participate. This will give you the chance to get to know other attendees better and discuss the day’s events.

At the end of the conference, hold onto the notes you took and the connections you have made. Use LinkedIn to reach out to your new connections and continue to nurture the relationship. Review your notes and go over them with your team back at your company. Look for ways to make the new ideas you gained at the conference part of your company’s strategy.

5. Use the information you gained at the conference to move forward in the digital marketing space. Digital marketing conferences provide an outstanding opportunity for professionals to learn, network, and remain connected to the forefront of the industry. Following these steps to maximize your experience will help you get the most out of your upcoming conference.

6. Access and review the presentation decks. Every conference collects and shares the decks with registered attendees. Download them all and read the ones from the sesssions you missed. Creating and event report for your colleagues is a good way to internalize the insights of the conference. 

Your to-do list for attending a digital marketing conference

Marketing conferences offer participants excellent opportunities to network with peers, learn more about their industry, and see what others have accomplished within their field. It provides an excellent place to exchange ideas. For those new to attending marketing conferences, however, knowing what to expect and how to maximize their time at one can be a challenge. Here is what all marketers should know about how to get the most out of their time at a marketing conference.here is how to prepare if you're attending a digital marketing conference this year - brightedge

  • Be prepared
  • Network
  • Take notes
  • Do not leave the conference behind
  • Utilize the information gained
  • Access and review the presentation decks

1. Be prepared before you go. Before the conference, take the time to really get to know what to expect at this particular event. Look at the speakers, their backgrounds, and see which talks interest and apply to you the most. Follow hashtags for the event on social media and see who else might attend. Connect with a few fellow attendees or prospects via LinkedIn to discuss the event and then plan on meeting up during the actual conference.

Plan out your schedule for the event. You want to maximize the investment you have made, so have a schedule planned and a few objectives you want to accomplish over the course of the conference.

2. Network. One of the best features of digital marketing conferences is the ability to meet and engage with others in the industry. Do not shy away from reaching out to other attendees; remember they also want to network within the industry. Learn how to use the mobile LinkedIn Fidn Nearby. (Click thre person+ button and tunr on Nearby. If other people do same it is easier to request to connect.) Exchange business cards, discuss the talks and sessions, and form professional bonds.

3. Take notes during the talks and presentations. During the conference, you will likely find yourself overwhelmed with an enormous amount of information pertaining to your industry. No one can possibly remember detailed accounts of everything discussed.

To help you maximize your experience, come prepared to take notes during the talks. This gives you something to reference when you finish for the day and head back to your room. Take a minute as you wind down to look over those notes to really start to explore the ideas yourself. Discuss them with others and see how they might inform your own digital marketing strategies.

Also see if the hosting company puts out any sort of recap following the talks. If they post videos or blog posts about the content covered that day, take a few minutes to go over it. It may also help to jog your memory and absorb all you learned.

4. Do not leave the conference behind when you walk out the door. You want to absorb the entire conference experience, not just the talks. If there are formal or informal networking events, such as dinners or gatherings, after the day’s talks, try to participate. This will give you the chance to get to know other attendees better and discuss the day’s events.

At the end of the conference, hold onto the notes you took and the connections you have made. Use LinkedIn to reach out to your new connections and continue to nurture the relationship. Review your notes and go over them with your team back at your company. Look for ways to make the new ideas you gained at the conference part of your company’s strategy.

5. Use the information you gained at the conference to move forward in the digital marketing space. Digital marketing conferences provide an outstanding opportunity for professionals to learn, network, and remain connected to the forefront of the industry. Following these steps to maximize your experience will help you get the most out of your upcoming conference.

6. Access and review the presentation decks. Every conference collects and shares the decks with registered attendees. Download them all and read the ones from the sesssions you missed. Creating and event report for your colleagues is a good way to internalize the insights of the conference. 

How To Follow Google Image Search Guidelines?

Understanding Google image search guidelines

For those who need to optimize their material for local SEO, Google My Business and Maps play a large role in their strategy. Building out a quality My Business page allows brands to better attract potential customers to their business and appear welcoming on the local SERP.

As a part of these pages, businesses want to take advantage of the Google Posts feature.

For brands to build out these Google Posts, however, they need to make sure that they're paying attention to the Google image guidelines and requirements. Reports have recently arisen concerning Google becoming stricter about the rules regarding the images people upload on Posts. Here is what everyone should know about the rules governing the images for Google contributor posts.

  • Making the images authentic
  • The images must be relevant
  • The image must meet minimum quality standards

1. Making the images authentic. Google wants to make sure that people do not upload images that do not accurately reflect the business. This means that stock imagery or images taken by others are not allowed. All of the images portrayed on the site must be taken at that location.

Similarly, Google does not allow users to upload images that have considerable modifications or filters that seriously alter the appearance of the location.

2. The images must be relevant. Google also does not want to see images that do not offer any value for users interested in this location. If the image is irrelevant, then it will not be accepted for the page. This includes if the main subject of the image is not relevant to the page.

3. The image must meet minimum quality standards. Google will also reject images that do not have sufficient lighting, resolution, or otherwise present a challenge for users to understand the ‘environment’ exhibited.

Google also notes that it only allows videos and photos, which means other image forms, such as animated GIFs or drawings, will not make the cut.

If you want to superimpose text or graphics on your images, such as a logo, you will also have to abide by the Google image guidelines outlined here:

understanding google image search guidelines for your optimized website - brightedge

The images that Google permits on these pages must abide by strict guidelines as a part of Google's efforts to create a high-quality web experience for users. By narrowly limiting what people can upload, it helps to ensure that the images seen provide customers with the desired experience.

With Google apparently taking a greater interest in the images being uploaded and refusing a greater percentage, brands need to carefully review their desired visuals to make sure they abide by Google image guidelines.

Focus on images that:

  • Are original
  • Pertain directly to your business
  • Create an accurate perception of your organization
  • If they have any superimposed text, that they follow Google image guidelines above
  • Are of high-enough quality and size to be very clear

For more information about Google’s guidelines, please see the rules listed here.

Understanding Google image search guidelines

For those who need to optimize their material for local SEO, Google My Business and Maps play a large role in their strategy. Building out a quality My Business page allows brands to better attract potential customers to their business and appear welcoming on the local SERP.

As a part of these pages, businesses want to take advantage of the Google Posts feature.

For brands to build out these Google Posts, however, they need to make sure that they're paying attention to the Google image guidelines and requirements. Reports have recently arisen concerning Google becoming stricter about the rules regarding the images people upload on Posts. Here is what everyone should know about the rules governing the images for Google contributor posts.

  • Making the images authentic
  • The images must be relevant
  • The image must meet minimum quality standards

1. Making the images authentic. Google wants to make sure that people do not upload images that do not accurately reflect the business. This means that stock imagery or images taken by others are not allowed. All of the images portrayed on the site must be taken at that location.

Similarly, Google does not allow users to upload images that have considerable modifications or filters that seriously alter the appearance of the location.

2. The images must be relevant. Google also does not want to see images that do not offer any value for users interested in this location. If the image is irrelevant, then it will not be accepted for the page. This includes if the main subject of the image is not relevant to the page.

3. The image must meet minimum quality standards. Google will also reject images that do not have sufficient lighting, resolution, or otherwise present a challenge for users to understand the ‘environment’ exhibited.

Google also notes that it only allows videos and photos, which means other image forms, such as animated GIFs or drawings, will not make the cut.

If you want to superimpose text or graphics on your images, such as a logo, you will also have to abide by the Google image guidelines outlined here:

understanding google image search guidelines for your optimized website - brightedge

The images that Google permits on these pages must abide by strict guidelines as a part of Google's efforts to create a high-quality web experience for users. By narrowly limiting what people can upload, it helps to ensure that the images seen provide customers with the desired experience.

With Google apparently taking a greater interest in the images being uploaded and refusing a greater percentage, brands need to carefully review their desired visuals to make sure they abide by Google image guidelines.

Focus on images that:

  • Are original
  • Pertain directly to your business
  • Create an accurate perception of your organization
  • If they have any superimposed text, that they follow Google image guidelines above
  • Are of high-enough quality and size to be very clear

For more information about Google’s guidelines, please see the rules listed here.

Great Brand Management and How To Measure Success

BrightEdge SEO Blog
blog hero image

gregalbuto
gregalbuto
M Posted 6 years 2 months ago
t 9 min read

With the competition that brands face online and in person, the reputation you have with customers can have an enormous impact on your bottom line. Learning how to cultivate positive feedback and nurture good customer interactions with brand management becomes essential.

Customers look to online reviews and search engines to learn more about the companies they consider doing business with. An estimated 90 percent of consumers report that they will look at online reviews before making a purchase, and these reviews influence more than 2/3 of buying decisions.

Use brand management to better understand your audience - brightedge

Given the importance of customer perception, you want to do everything you can to help your organization appear as helpful and trustworthy as possible in the eyes of potential customers. Brand management can help you better understand how to influence these customer perceptions and build a positive reputation for your company.

Here is what you need to know about brand management:

  • Know what sets you apart
  • Pay attention to the culture you create internally
  • Make customer service a priority
  • Practice thought leadership
  • Cultivate brand advocates

1. Know what sets you apart

For better brand management, you must first identify what sets you apart. You should clearly identify what makes your organization unique compared to the rest of the competition. The better you are able to identify this important piece of information, the easier it will be to build a strong brand reputation. You will have the foundation you need to build a brand that stands out in the crowd.

To gain greater insight into what makes your company unique, consider speaking directly to your existing customers. Ask them about their purchase decisions, what brought them to your organization over the competition, and what would inspire them to continue to buy from you.

Compare their answers with the goal the business had when setting out. Look at the initial business plan and what your organization wanted to provide for customers and see how well they align. Then, create content that highlights the unique traits of your business.

2. Pay attention to the culture you create internally

The culture you create internally can also greatly impact your brand perception. When employees feel happy with their work environment, they become more likely to spread positive opinions of your brand to those around them. This can have a tremendous impact on your reputation and the level of trust that prospective customers have in your organization.

Also consider that it is your employees who have the most facetime with your customers. An estimated 70 percent of the perceptions people have about your brand comes from the experiences they have with the people at the company.

In other words, when you create a positive employee experience where people are happy to come to work each day and feel empowered in their jobs, they naturally pass those feelings along to current and prospective customers. They perform their jobs better, leading to more satisfied customers, and they help to spread positive ideas of your organization.

3. Make customer service a priority

Companies lose an estimated $62 billion each year because of poor customer service. Additionally, 62 percent of customers report that they share their negative experiences with brands with others. On the other hand, 72 percent of customers also say that they would share a positive experience with a particular business with those around them.

For proper brand management, you want to make sure that your customers have an excellent customer service experience. Customer service must prioritize addressing the customer’s needs at each stage of the buyer’s journey, including after their initial purchase and while they use the product or service.

Creating positive customer experiences means focusing the factors that matter the most to customers. For example, customers today place high value on privacy. In the age of constant data collection, customers want to know that the information collected about them will be used responsibly. When brands offer them strong privacy policies and have a reputation for guarding that data, it helps to provide a better customer perception.

4. Practice thought leadership

Engaging in thought leadership best practices can help to demonstrate that you are a brand worth listening to in your sector. It encourages people to believe that you have the answers they need to solve their pain points. This in turn helps to build trust and goodwill.

Become a brand worth listening to with better brand management - brightedge

Consider thought leadership best practices like:

  • Posting high-quality content that addresses some of the most important topics and trends that matter to customers
  • Producing original research or analyses that will help demonstrate your place at the forefront of the industry
  • Attend speaking engagements and other opportunities to get your name and qualifications in front of more audiences
  • Write regular guest posts for popular industry publications that help you broadcast your ideas

5. Cultivate brand advocates

As you build your brand culture and perception, you also need to focus on creating brand advocates as a part of your brand management strategy. A study by Edelman found that 61 percent of people said that they find ‘people like them’ to be the most credible when relaying information. In other words, customers become more inclined to listen to fellow customers over official brand advertisements.

Focus your efforts on identifying customers that will make great brand advocates and begin to nurture them on the proposal. Taking a satisfied customer and transforming them into a brand advocate can also be seen as selling to them again.

Let the customer know the benefits of upgrading their relationship with your brand. For example, you might offer benefits such as insight or influence over product development. This inner circle of advocates might also be the first to access new product developments or enhancements. Outside of product benefits, brands might offer to cover fees for events or offer dinners and face time with the leaders of the company.

As you begin to build your list of brand advocates, consider the variety of ways you can put their positive reviews to work. Case studies can be an excellent way to showcase the abilities of your product or service. Speaking at events or providing references for prospective customers can also benefit your organization.

Remember that once your enlist a customer to serve as an advocate, you need to continue to nurture the relationship. Make sure the advocate feels and experiences the benefits of boosting your brand. Solicit feedback about their continued usage of your product or service as well to ensure that you continue to be on the same page.

How to measure and track your brand management

As you begin to focus on brand measurement, you will want to measure your progress so that you can easily see your rates of success. We recommend these strategies as a means of better understanding customer perception and how it changes as you work to build your brand’s reputation. Here is what you should use to track your brand management:

1. Rankings

Google wants to focus on sites that demonstrate expertise, authoritativeness, and trust. Building a strong reputation that encompasses these characteristics. Creating regular content that captures the needs of your target customers, offers original research and thoughts, and demonstrates your authority will help you improve your reputation in the eyes of Google as well. Watch to see if there is an increase in your SERP rankings, along with any increases in your traffic and engagement rates.

2. Social media engagement and followers

Social media has become an important part of branding. Customers turn to social media to connect with friends, follow brands, and otherwise tap into the modern watercooler. As you build brand recognition and trust, this will generally be reflected on your social platforms.

Use social media as a means to further broadcast your brand and promote your high-quality content. Look at the engagement and the number of followers on your various social profiles to better understand how your content and efforts are received by your target audience.

3. Market share and share of voice

Measuring your market share as well as your share of voice can also provide you with valuable insight regarding how the industry in general perceives you and where you stand compared to the competition. Monitor your market share and share of voice as you build your brand management strategy to monitor your progress.

4. Reviews and advocates

Discover how to utilize brand management to the fullest for consumers - brightedge

Throughout your brand management efforts, cultivating more positive reviews and building a strong list of advocates remains an important part of the process. Therefore, you should continually monitor your progress in both areas.

Track the popular review sites for your industry. Invite satisfied customers to leave your reviews and thank people for their feedback through the platform.

As you nurture your customers and convert them into advocates, track the demographics where you have the most success. For example, you might find you do well with cultivating advocates from one particular industry over another. This could signal potential steps you should take to improve your service in that industry.

Regularly also track the engagement and interest of existing advocates. You want to ensure that your brand continues to meet and exceed their expectations. The number of advocates you have and their enthusiasm about the brand will give you a clear picture of how well your brand management and brand reputation initiatives progress.

Managing your brand provides you with the positioning and tools you need to better understand how customers perceive your organization and modify it in your favor. You will know how to better tap into your customers’ needs and adjust your service to help you become the organization that your customers can trust.

 

 

 

 

 

 

How To Follow GDPR and CCPA Standards?

Understanding GDPR regulations and CCPA standards

In 2018, the GDPR, or General Data Protection Regulation, put forth by the EU, went into effect. This outlined specific rights and privacies of users. Beginning in January 2020, California’s own laws, known as the California Consumer Privacy Act, went into effect. Both of these sets of laws impact website owners. Here is what you need to know about the regulations and our recommendations regarding how to remain compliant.learn how to follow gdpr standards and ccpa standards - brightedge

  • Make sure you remain fully transparent with all users regarding your data collection
  • Obtain permission from the user before you use cookies
  • Do not collect more data than you need
  • Be able to separate and classify user data

1. Make sure you remain fully transparent with all users regarding your data collection. These laws tell us that users have the right to know when and how their information is being collected. In your privacy policy, you must let people know what types of data you collect, whether or not you sell the data, when you share the data, and how you use the information you collect.

The CCPA also mandates that the privacy policy provides information about how people can request to access, change, or even erase the data you have collected on them.

Note that your plugin vendors must also align with these requirements. If you have a plugin that collects data, you must also get consent from your users and let people know about it in your privacy policy.

With the CCPA, you must also provide people with the ability to opt out of their data being sold to a third party. For any 13-16 year old minor, you must obtain their consent before selling personal information and you must obtain consent from the parents/guardians of any minor under 13 before you sell their data.

2. Obtain permission from the user before you use cookies. Cookies make it possible for businesses to perform certain personalization features and track users, but you have to obtain permission from users before you begin to use them. Many sites obtain this permission with a popup that appears when someone first lands on the site. To make sure that you are obtaining true consent, you cannot have a default, but allow the user to select.

3. Do not collect more data than you need. Although it can be tempting to collect as much information as possible, you need to be careful to only collect the information needed. You also want to make sure this information is not stored longer than required. In other words, if users register to only receive a white paper, once you send them the white paper, you cannot use their email for additional promotions unless they give you explicit permission to do so. When they register, you can offer them an option to continue to receive information and promotions, which will allow you to keep using their email.

Along similar lines, make sure your mailing lists have been obtained properly. If anyone on your mailing list did not give expressed consent to receive messages from you, it will be best to delete them. This will be especially applicable if you purchased the list from any third parties.

If you have been using a double opt-in strategy, then you can feel confident that your mailing list was obtained through consent and you can continue to use them.

Go through your mailing list and your practices of obtaining email addresses to make sure no one was added without consent. Including an ‘opt-out’ link in your emails can also help ensure that only people who want to be on your list are included.

4. Be able to separate and classify user data. With the CCPA in particular, businesses must have greater ability to classify user data. People will now have the power to say whether or not they want their information shared with third parties, which means that brands must be able to filter the information of those who give permission and those who do not.

Users also have the right to learn what information precisely has been collected on them from companies. This includes who the information was sold to over the past 12 months from when the customer requested the information. Businesses who do not currently have the ability to uncover this information need to focus efforts on becoming compliant.

Privacy has become an increasingly prevalent concern for users as data collection grows. Respecting your users by complying with the GDPR standards and laws does require a shift in some practices, so all site owners should carefully review their domains.

Understanding GDPR regulations and CCPA standards

In 2018, the GDPR, or General Data Protection Regulation, put forth by the EU, went into effect. This outlined specific rights and privacies of users. Beginning in January 2020, California’s own laws, known as the California Consumer Privacy Act, went into effect. Both of these sets of laws impact website owners. Here is what you need to know about the regulations and our recommendations regarding how to remain compliant.learn how to follow gdpr standards and ccpa standards - brightedge

  • Make sure you remain fully transparent with all users regarding your data collection
  • Obtain permission from the user before you use cookies
  • Do not collect more data than you need
  • Be able to separate and classify user data

1. Make sure you remain fully transparent with all users regarding your data collection. These laws tell us that users have the right to know when and how their information is being collected. In your privacy policy, you must let people know what types of data you collect, whether or not you sell the data, when you share the data, and how you use the information you collect.

The CCPA also mandates that the privacy policy provides information about how people can request to access, change, or even erase the data you have collected on them.

Note that your plugin vendors must also align with these requirements. If you have a plugin that collects data, you must also get consent from your users and let people know about it in your privacy policy.

With the CCPA, you must also provide people with the ability to opt out of their data being sold to a third party. For any 13-16 year old minor, you must obtain their consent before selling personal information and you must obtain consent from the parents/guardians of any minor under 13 before you sell their data.

2. Obtain permission from the user before you use cookies. Cookies make it possible for businesses to perform certain personalization features and track users, but you have to obtain permission from users before you begin to use them. Many sites obtain this permission with a popup that appears when someone first lands on the site. To make sure that you are obtaining true consent, you cannot have a default, but allow the user to select.

3. Do not collect more data than you need. Although it can be tempting to collect as much information as possible, you need to be careful to only collect the information needed. You also want to make sure this information is not stored longer than required. In other words, if users register to only receive a white paper, once you send them the white paper, you cannot use their email for additional promotions unless they give you explicit permission to do so. When they register, you can offer them an option to continue to receive information and promotions, which will allow you to keep using their email.

Along similar lines, make sure your mailing lists have been obtained properly. If anyone on your mailing list did not give expressed consent to receive messages from you, it will be best to delete them. This will be especially applicable if you purchased the list from any third parties.

If you have been using a double opt-in strategy, then you can feel confident that your mailing list was obtained through consent and you can continue to use them.

Go through your mailing list and your practices of obtaining email addresses to make sure no one was added without consent. Including an ‘opt-out’ link in your emails can also help ensure that only people who want to be on your list are included.

4. Be able to separate and classify user data. With the CCPA in particular, businesses must have greater ability to classify user data. People will now have the power to say whether or not they want their information shared with third parties, which means that brands must be able to filter the information of those who give permission and those who do not.

Users also have the right to learn what information precisely has been collected on them from companies. This includes who the information was sold to over the past 12 months from when the customer requested the information. Businesses who do not currently have the ability to uncover this information need to focus efforts on becoming compliant.

Privacy has become an increasingly prevalent concern for users as data collection grows. Respecting your users by complying with the GDPR standards and laws does require a shift in some practices, so all site owners should carefully review their domains.

How To Do Responsive Website Design?

The importance of responsive web development

With the variety of devices currently used by consumers today, you have to make sure that your website is ready to scale for each one. Having a website that does not fill the screen correctly can provide a poor user experience and encourage people to click off your website. A website that has not been setup properly for mobile devices at all can also lead to penalties in the Google algorithm under the mobile-first algorithm. Here are some basic starting points for responsive design.discover how to do responsive website design - brightedge

  • Prioritize what appears on the site
  • Design the layout with mobile-first in mind
  • Use Scalable Vector Graphics for any computer graphics
  • Make sure the images fit well across devices

1. Prioritize what appears on the site. As sites need to be able to move back and forth between device and screen sizes, you do not want to create overcrowded webpages. Including too many items on a desktop screen, for example, can result in the page then looking too ‘busy’ when it shrinks down to mobile or tablet size.

Think carefully about what you actually want to have on the page. Prioritize each item, considering what graphics and text are the most important.

Remember to keep your buttons easy to use on mobile devices and your call to action clear.

2. Design the layout with mobile-first in mind. As you begin to build your web page, do not forget that since 2018, Google’s algorithm has been mobile-first. This means that the search engine giant first looks at how the page appears on mobile for the rankings on the SERP.

Therefore, organize the page layouts and text for a mobile audience first. Consider how the page appears on mobile devices and use that as your launching point to design the page.

3. Use Scalable Vector Graphics for any computer graphics. Scalable Vector Graphics will automatically resize according to the size of the screen they are on. This makes them particularly helpful for any images you have on your site that are computer-generated. With scalable graphics, the images will consistently remain sharp at different screen sizes, providing a more positive user experience.

4. Make sure the images fit well across devices. For images that are not computer-generated graphics, you want to make sure they continue to appear correctly on all screen sizes as well. You can have images resize by using the ‘width’ property of the image in your CSS, instructing it to adjust based upon the width of the screen it will be displayed upon.

Depending upon the size of the image, however, this can sometimes cause some unnecessary slow-downs of the page speed. For example, if the image is 1600px on the desktop, but will become a quarter of that on mobile, it does not do much good to load the entire 1600px image just to shrink it. This can cause unnecessary delays in loading speed.

Instead, you can upload alternate images to your site code, instructing the device to load certain images depending upon the screen size.

For example, say you have two images. One image will load for small screens - those with a maximum width of 600px, and another one for screens that run larger than 600px. In this situation, you might have code that looks something like this on your page.

  • <picture>
  •   <source srcset="img_smallexample.jpg" media="(max-width: 600px)">
  •   <source srcset="img_example.jpg">
  •   <img src="img_example.jpg" alt="Example">
  • </picture>

This tells small devices to load the first ‘smallexample’ image, while devices that do not fit this criteria will load the standard size image.

Responsive design can help create a better experience for users and allow them to realize the full potential of your site regardless of what size screen they use.

The importance of responsive web development

With the variety of devices currently used by consumers today, you have to make sure that your website is ready to scale for each one. Having a website that does not fill the screen correctly can provide a poor user experience and encourage people to click off your website. A website that has not been setup properly for mobile devices at all can also lead to penalties in the Google algorithm under the mobile-first algorithm. Here are some basic starting points for responsive design.discover how to do responsive website design - brightedge

  • Prioritize what appears on the site
  • Design the layout with mobile-first in mind
  • Use Scalable Vector Graphics for any computer graphics
  • Make sure the images fit well across devices

1. Prioritize what appears on the site. As sites need to be able to move back and forth between device and screen sizes, you do not want to create overcrowded webpages. Including too many items on a desktop screen, for example, can result in the page then looking too ‘busy’ when it shrinks down to mobile or tablet size.

Think carefully about what you actually want to have on the page. Prioritize each item, considering what graphics and text are the most important.

Remember to keep your buttons easy to use on mobile devices and your call to action clear.

2. Design the layout with mobile-first in mind. As you begin to build your web page, do not forget that since 2018, Google’s algorithm has been mobile-first. This means that the search engine giant first looks at how the page appears on mobile for the rankings on the SERP.

Therefore, organize the page layouts and text for a mobile audience first. Consider how the page appears on mobile devices and use that as your launching point to design the page.

3. Use Scalable Vector Graphics for any computer graphics. Scalable Vector Graphics will automatically resize according to the size of the screen they are on. This makes them particularly helpful for any images you have on your site that are computer-generated. With scalable graphics, the images will consistently remain sharp at different screen sizes, providing a more positive user experience.

4. Make sure the images fit well across devices. For images that are not computer-generated graphics, you want to make sure they continue to appear correctly on all screen sizes as well. You can have images resize by using the ‘width’ property of the image in your CSS, instructing it to adjust based upon the width of the screen it will be displayed upon.

Depending upon the size of the image, however, this can sometimes cause some unnecessary slow-downs of the page speed. For example, if the image is 1600px on the desktop, but will become a quarter of that on mobile, it does not do much good to load the entire 1600px image just to shrink it. This can cause unnecessary delays in loading speed.

Instead, you can upload alternate images to your site code, instructing the device to load certain images depending upon the screen size.

For example, say you have two images. One image will load for small screens - those with a maximum width of 600px, and another one for screens that run larger than 600px. In this situation, you might have code that looks something like this on your page.

  • <picture>
  •   <source srcset="img_smallexample.jpg" media="(max-width: 600px)">
  •   <source srcset="img_example.jpg">
  •   <img src="img_example.jpg" alt="Example">
  • </picture>

This tells small devices to load the first ‘smallexample’ image, while devices that do not fit this criteria will load the standard size image.

Responsive design can help create a better experience for users and allow them to realize the full potential of your site regardless of what size screen they use.

How To Collaborate with Sales for a Marketing Campaign?

Sales and marketing plan

Bringing together the sales and marketing teams can help organizations maximize their conversions. Leads move seamlessly from the marketing side to the sales side of the buyer’s journey, receiving an excellent customer experience throughout. The key to creating a more cohesive unit lies in improving communication between each group and working to function as a single team. Here are some ideas to bring everyone together.discover the best sales and marketing strategy for you - brightedge

  • Align your goals
  • Know your Key Performance Metrics (KPIs)
  • Get everyone on the same page
  • Track progress
  • Revisit and plan

1. Align your goals. Before beginning your marketing project, bring the marketing and sales teams together to discuss goals. Outline both short-term and long-term goals. This will give everyone a concrete start point and a standard by which they can evaluate themselves at the end for an idea of how well they performed.

2. Know your KPIs. To properly target your goals, each team will also need to outline their KPIs. Know how you will track progress towards each of your goals and how you can compile this progress and report on it.

3. Get everyone on the same page. Before everyone can work together, you must make sure you have a common vocabulary. Discuss and come to a firm agreement regarding what qualifies as a sales qualified lead, the point at which a lead should transfer from marketing to sales, and what the expectations will be once that transfer happens.

Outline and record these common terms and expectations in a glossary document for everyone to access. Maintaining this consistent form of communication will make it easier for everyone to function as one team.

4. Track progress. The marketing and sales teams should also establish how and when they will come together to make a common report. Establish a set schedule that will bring the two teams together to discuss their progress thus far. Discuss the previously outlined goals, KPIs, and how performance aligns. Know what data will be presented and keep the communication lines open to help the team work as a united group.

5. Revisit and plan. In addition to your reporting cadence, you also want to set a schedule to review, plan, and potentially revise the goals and KPIs. Examine how the teams perform, where the weaknesses lie, and what can be done to correct them. For example, if the teams notice a large drop off in leads around the middle of the funnel, discuss how the two teams can work together to nurture these leads to keep them warm through the transfer to sales and better prepare them for a potential purchase.

By going through these steps you will help your marketing and sales groups feel more as though they are part of a single team dedicated to bringing in more customers. Communication will improve and it will become easier for them to accomplish common goals.

Sales and marketing plan

Bringing together the sales and marketing teams can help organizations maximize their conversions. Leads move seamlessly from the marketing side to the sales side of the buyer’s journey, receiving an excellent customer experience throughout. The key to creating a more cohesive unit lies in improving communication between each group and working to function as a single team. Here are some ideas to bring everyone together.discover the best sales and marketing strategy for you - brightedge

  • Align your goals
  • Know your Key Performance Metrics (KPIs)
  • Get everyone on the same page
  • Track progress
  • Revisit and plan

1. Align your goals. Before beginning your marketing project, bring the marketing and sales teams together to discuss goals. Outline both short-term and long-term goals. This will give everyone a concrete start point and a standard by which they can evaluate themselves at the end for an idea of how well they performed.

2. Know your KPIs. To properly target your goals, each team will also need to outline their KPIs. Know how you will track progress towards each of your goals and how you can compile this progress and report on it.

3. Get everyone on the same page. Before everyone can work together, you must make sure you have a common vocabulary. Discuss and come to a firm agreement regarding what qualifies as a sales qualified lead, the point at which a lead should transfer from marketing to sales, and what the expectations will be once that transfer happens.

Outline and record these common terms and expectations in a glossary document for everyone to access. Maintaining this consistent form of communication will make it easier for everyone to function as one team.

4. Track progress. The marketing and sales teams should also establish how and when they will come together to make a common report. Establish a set schedule that will bring the two teams together to discuss their progress thus far. Discuss the previously outlined goals, KPIs, and how performance aligns. Know what data will be presented and keep the communication lines open to help the team work as a united group.

5. Revisit and plan. In addition to your reporting cadence, you also want to set a schedule to review, plan, and potentially revise the goals and KPIs. Examine how the teams perform, where the weaknesses lie, and what can be done to correct them. For example, if the teams notice a large drop off in leads around the middle of the funnel, discuss how the two teams can work together to nurture these leads to keep them warm through the transfer to sales and better prepare them for a potential purchase.

By going through these steps you will help your marketing and sales groups feel more as though they are part of a single team dedicated to bringing in more customers. Communication will improve and it will become easier for them to accomplish common goals.

How To Optimize for Amazon's A9 Algorithm?

Optimization best practices for Amazon's A9 algorithm

In less than three decades, Amazon has grown into a massive ecommerce behemoth. With more than 197 million people visiting the platform from around the globe each month and an ecommerce market share that hit 49 percent in 2018, no digital retailer can afford to ignore the importance of the platform.

Amazon functions with its own algorithm that matches buyers with products that align with their search. This Amazon algorithm is known as A9. Unlike the Google algorithm, which is designed to keep people coming back to the search engine repeatedly, Amazon's A9 algorithm allows the platform to focus on converting customers.discover how to optimize for amazon's a9 algorithm - brightedge

Amazon's A9 algorithm works entirely based on the information contained within Amazon. There are no outside ranking factors that might influence how frequently or highly your products appear. Instead, products are ranked based on how closely they align to what users want to buy and factors likely to interest users, such as price.

Here are areas that you will want to optimize to make sure that your products rank as highly as possible.

  • Your reviews
  • Excellent images
  • Quality descriptions
  • Product information
  • Answering questions
  1. Your reviews. Customers want to see plenty of customer reviews and they want to see products that have a lot of stars. Encourage people to leave you positive reviews by providing excellent customer service and inviting people to tell others about their experience. For example, leaving inserts in your packages can remind people about the importance of reviews. If you get negative reviews, work to address the issues as much as possible, including trying to correct the problem.
  2. Excellent images. Since customers cannot touch and see the product in person, they rely on images to let them know what they buy. High-quality images can help create the best possible perception of your product. Take images from a variety of angles.
  3. Quality descriptions. Optimize your product descriptions to match your product to as many applicable searches as possible. You want the words the customer searches for to appear somewhere in your product description to maximize your visibility. Also, be sure to use keywords in your product title, product descriptions, and backend keywords.
  4. Product information. In addition to your product description, fill out as much of the product information as possible. You can enter information such as dimensions, material type, color, and manufacturer. This can help your product appear in searches when customers use product filters that help them narrow down their options.
  5. Answering questions. People buying products online often have questions that can be answer to tell from a basic product description. Actively answering questions that arise can improve how customers perceive your business and provide information that can encourage people to purchase.

Amazon has become an important ecommerce platform that businesses want to take advantage of as much as possible. With the enormous number of customers operating on the platform, optimizing your products to capture these customers will help grow your organization.

Optimization best practices for Amazon's A9 algorithm

In less than three decades, Amazon has grown into a massive ecommerce behemoth. With more than 197 million people visiting the platform from around the globe each month and an ecommerce market share that hit 49 percent in 2018, no digital retailer can afford to ignore the importance of the platform.

Amazon functions with its own algorithm that matches buyers with products that align with their search. This Amazon algorithm is known as A9. Unlike the Google algorithm, which is designed to keep people coming back to the search engine repeatedly, Amazon's A9 algorithm allows the platform to focus on converting customers.discover how to optimize for amazon's a9 algorithm - brightedge

Amazon's A9 algorithm works entirely based on the information contained within Amazon. There are no outside ranking factors that might influence how frequently or highly your products appear. Instead, products are ranked based on how closely they align to what users want to buy and factors likely to interest users, such as price.

Here are areas that you will want to optimize to make sure that your products rank as highly as possible.

  • Your reviews
  • Excellent images
  • Quality descriptions
  • Product information
  • Answering questions
  1. Your reviews. Customers want to see plenty of customer reviews and they want to see products that have a lot of stars. Encourage people to leave you positive reviews by providing excellent customer service and inviting people to tell others about their experience. For example, leaving inserts in your packages can remind people about the importance of reviews. If you get negative reviews, work to address the issues as much as possible, including trying to correct the problem.
  2. Excellent images. Since customers cannot touch and see the product in person, they rely on images to let them know what they buy. High-quality images can help create the best possible perception of your product. Take images from a variety of angles.
  3. Quality descriptions. Optimize your product descriptions to match your product to as many applicable searches as possible. You want the words the customer searches for to appear somewhere in your product description to maximize your visibility. Also, be sure to use keywords in your product title, product descriptions, and backend keywords.
  4. Product information. In addition to your product description, fill out as much of the product information as possible. You can enter information such as dimensions, material type, color, and manufacturer. This can help your product appear in searches when customers use product filters that help them narrow down their options.
  5. Answering questions. People buying products online often have questions that can be answer to tell from a basic product description. Actively answering questions that arise can improve how customers perceive your business and provide information that can encourage people to purchase.

Amazon has become an important ecommerce platform that businesses want to take advantage of as much as possible. With the enormous number of customers operating on the platform, optimizing your products to capture these customers will help grow your organization.

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