Jim

M Posted 15 years 9 months ago

t 9 min read

We are thrilled to announce our partnership with SEOMoz - bringing the power of Linkscape's index to enterprise marketers by showing them how to easily get backlinks.  Through BrightEdge Connect and the SEOMoz partnership, we are bringing Linkscape's 450 billion links directly into our Enterprise SEO Platform.  With BrightEdge becoming the SEO system of record for enterprises, it was important to provide this information directly inside BrightEdge so that everyone from the CMO to the SEO manager are operating from the same information and metrics, including backlinks which are a key signal used by the search engines. Legitimate Backlink Strategies That Work We are continuing to lead the enterprise SEO market with this new offering and are taking another step in simplifying how marketers manage SEO.  This integration gives marketers at Fortune 1000 and Internet Retail 500:

• Competitive Link Intelligence - Key information on how their competitors are using backlink to beat them in natural search is available directly in the BrightEdge platform.
• ROI of Link Campaigns - Visibility into the ROI of SEO  helps marketers invest more into the backlink strategies that work and stop investing in the ones that don't.
• Automated Recommendations - Specific and automated link building recommendations for each targeted keyword and page enable enterprises to execute a scalable SEO strategy that drives organic revenue.

We are very excited to partner with SEOMoz because of our shared values on openness and transparency, and the shared belief that white-hat link building is the best strategy for long-term SEO success.

agouyet

M Posted 15 years 9 months ago

t 9 min read

We are very excited to announce BrightEdge Connect.  In a nutshell, we are connecting the world of SEO to the universe of marketing with a new integration capability in our SEO platform.  This will - for the first time - bring SEO into the CMO suite.  It is already in production and is integrated with Webtrends, Omniture and other web analytics vendors.

Challenge: SEO is disconnected from CMO Suite. The problem in SEO today is that natural search is disconnected from other marketing channels.  And the reason for this is simple.  Web analytics are not integrated with SEO.  If you think about it, paid search has a nice API that anyone can call to get information about a campaign but there is no equivalent for organic search.  If you want to find out what happened in SEO, you need a technology stack that - among many other things - can crawl the web at scale and connect it back into Web analytics. Because of this disconnect, we find CMOs don't fully understand SEO and as a result they typically underfund SEO - even though the evidence shows that SEO is one of the most profitable channels.

Solution: BrightEdge Connect - An Open Integration Layer. When we first launched BrightEdge, we talked about how after three years of development we were announcing the first platform that would allow marketers to manage SEO as easily as paid search.  We are very excited to now announce the next major step in turning SEO into a first class marketing channel. BrightEdge Connect is a new integration technology in our SEO platform that provides complete access into the BrightEdge SEO platform and also connectors that bring data into the platform.   The open bi-directional integration technology has many applications that we will talk about over time but our customers told us loud and clear that the most important priority was to integrate with Web Analytics, so that they can connect SEO with the rest of their marketing universe.

BrightEdge Connect Brings SEO to the CMO Suite. With BrightEdge Connect, we are bringing the whole universe of SEO into the CMO’s suite to finally connect the dots across all marketing channels.  For the first time, companies can create complete marketing dashboards that combine SEO with the metrics they use to measure and run their business. CMOs can now get a dashboard with a full view across all marketing programs, including SEO.  And the benefit is quite simple: it allows marketers to finally make the most out of all these opportunities without forgetting SEO, which may very well be the most important channel.

agouyet

M Posted 15 years 11 months ago

t 9 min read

We are proud to formally launch the BrightEdge SEO platform! This is a great accomplishment and congratulations to everyone who made this possible. Read the full announcement here. What is different about BrightEdge? First, we are designed for the enterprises who wants to scale their organic channel in a measurable and predictable way. We provide the platform to support that growth around common goals, metrics, and recommendations that are instantly available to everyone involved in SEO. We are not a point solution but an integrated suite for SEO. Second, we have developed a number of innovative and completely unique capabilities:

• Closed loop analytics that pinpoint the SEO changes that increase revenue. This is critical for understanding the business impact of any SEO project and spending time and resources accurately on SEO.
• Competitive intelligence that tells you exactly what is working for your competitors and how to beat them in natural search. Another unique capability that removes guesswork when you are developing your SEO roadmap.
• Actionable recommendations on how to best target SEO opportunities that are ready to be exploited. These recommendations are not the typical "one size fits all" recommendations but tailored to the various people involved in SEO across a company.
• Scalability to accommodate any number of pages, keywords, or backlinks, enabling you to grow your SEO footprint over time without any constraints.

In the upcoming weeks, we will be talking in more details about our solution. In the meantime, please check out selected customer testimonials on our web site including MySpace, Symantec, VMware, Trulia, and Branders. Are you ready to turn your SEO into a ROI-driven marketing channel? Stay tuned. Best The BrightEdge Team

agouyet

M Posted 16 years 2 months ago

t 9 min read

We are excited to announce our latest funding round from Battery Ventures, one of the top tier venture firms. Even though we are still technically in stealth and not announcing (yet) products or customers, this is a great validation of our progress to date and the unique way we are going after the market opportunity in SEO. With Battery, we are also gaining an great new board member. Satya Patel was for several years at Google and brings a wealth of experience on search and the internet software which nicely adds to our existing team. A big welcome to Battery as our new investor and to Satya on our board!

agouyet

M Posted 16 years 3 months ago

t 9 min read

Real-time Search and SEO

 

We just came back from the Silicon Valley Search Roundtable where the leading SEO practitioners in the Bay Area openly exchanged their latest ideas and analysis. Congratulations to Erik Newton for putting together a simple but highly effective event where the emphasis was on sharing and not on selling. BrightEdge's CEO and SEO expert Jim Yu was presenting the results of a recent study on the impact of real time SEO The findings are concerning: your organic traffic and conversions can drop by 40% when news on your company or products hit the blogosphere. The good news is that there are simple steps you can take to mitigate the effects of real time SEO when issuing your own news. It also opens competitive opportunities to steal traffic from your competitors. Read all the details in the study "real time search and its impact on your SEO".