Direct Agents Helps Client Increase Organic Rankings 157%
Overcoming Pigeon penalty and using BrightEdge's Data Cube to discover keyword trends made a huge difference in generating organic results
The idea was to find niche terms that had enough combined search volume to generate highly qualified organic traffic that could and would convert to counteract the loss that the client had seen prior to Direct Agent’s SEO engagement. With the use of BrightEdge’s Data Cube, they performed a Keyword Gap Analysis and identified underutilized keywords on which competitors were ranking.
Direct Agents built out evergreen content around route pages based off of the competitor keyword data. After a few months, they began to see impressive results. Year-over-year organic keyword ranking for the site increased consistently as new pages were optimized for the key route terms, driving significant increases in traffic for those specific pages.
The site gained 242 new organic Page One rankings with a combined monthly search volume of 181,470 and an average increase in rankings of over 157%. Organic traffic for new route pages increased by 679% and revenue increased by 431% between September and April. There was a direct correlation between the amount of organic keywords ranked, their rank increasing over time, the amount of traffic that was brought in, and the revenue generated from it.
Utilizing BrightEdge's Data Cube to discover keyword trends can make a huge difference in generating organic results.