BrightEdge was the first to release mobile technology in August 2013, including mobile analytics, mobile Share of Voice Reports, and Mobile Site Audit to assist brands in defining and executing a mobile search strategy.

In 2014 BrightEdge mobile research found that 62% of search results vary from mobile to desktop, that tablets and smartphones make up 35% of organic search traffic and mobile traffic was growing 10 times faster than desktop traffic. Misconfigured mobile websites lost 68% of smartphone traffic.

Since 2015 mobile search has many brands concerned about the impact of Google’s April 21 mobile algorithm update. Meanwhile, BrightEdge customers have had mobile technology in place for two years to help them understand their rank and the competitive landscape across 605 local, global and mobile search engines - equipping them to win in the competitive and strategic mobile battleground. BrightEdge research has calculated the impact of the mobile algorithm change in the first week on mobile SERP results.

Knowing how to optimize your site for mobile takes the right technology. You need to accurately understand the mobile experience your site is creating today and how to make improvements for tomorrow. Here are the major mobile capabilities BrightEdge provides:

• Mobile Site Audit – provides recommendations to improve your mobile page content performance
• Mobile Rankings – identifies your mobile ranking separately from your desktop rankings
• Mobile Share of Voice – describes your full mobile competitive landscape for each of your content categories which can be easily benchmarked against your desktop competitors
• Mobile StoryBuilder – enables dynamic multi-dimensional data visualization for mobile tracking
• Analytics Integration – the industry’s broadest API integration with all the leading marketing analytics platforms that allows you to segment results by device type
• Unified Platform – fully integrated platform with ultra-convenient UI and dashboards

How BrightEdge Helps with Mobile Optimization

BrightEdge takes mobile reporting beyond the webmaster and to the marketer with reporting that helps brands understand their content performance by device.

BrightEdge’s mobile reporting allows users to track and measure mobile device performance with things like:

1. Measuring true rank by device in Universal Search (image, video, social).
2. Visibility into local content performance by keywords and keyword groups across cities.
3. Tracking and reporting on keyword trends and rankings across device type.
4. Optimizing mobile campaign performance for ecommerce.
5. Understanding the competitive landscape and “share of voice” for a brand across mobile devices.

The following screenshots show the BrightEdge mobile solution in action.

With BrightEdge's platform, standardize on a single source of truth for all your SEO reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards. Personalize dashboards for each business unit and team member with drag and drop charts, giving everyone easy access to the most relevant data for their role, and aligning team efforts. 

With BrightEdge SEO reporting all the information you need to fine tune your content performance effort is just one click away, whether you want to see a snapshot of overall health or dive deeper into analytics for a specific keyword group, geo-location, site or campaign. Unique SEO technology powers BrightEdge's Closed Loop Analytics, gain a clearer understanding of the impact of rank changes on ROI, providing practitioners with an easy way to communicate the business value of content performance to executive staff. 

Practitioners at multi-national firms aspire to reach customers worldwide and drive leads, revenue and traffic through global initiatives. They also seek a greater return on marketing investments by looking beyond just a single country. Companies see global digital marketing as a means to maintain brand consistency worldwide while accommodating for local nuances. A global approach to digital marketing addresses these needs.

BrightEdge S3 Enables Global Content Performance

BrightEdge S3 allows for you to:

• Rank Globally – Drive global conversions with support for 145 country/language combinations across 6 continents.

• Collaborate Internationally – Leverage customizable dashboards and workflow management for easy collaboration across international teams

• Boost Marketing ROI – Extend proven BrightEdge business impact to all geographies

• Maintain Brand Online – Reinforce global brand while tailoring to local sensitivities and colloquialisms

Only BrightEdge S3 is a truly global platform, supporting the following Search Engines / Countries:

Search engines have taken the next step in providing the most relevant results to consumers – displaying different results pages for small geographical locations, even cities that are just miles apart.

Identical queries issued in two cities just a few miles apart result in different local 3-pack rankings

With digital experiences varying according to location you can get a skewed view of content performance if you neglect local SEO and confine your analysis of organic demand (search volume) and content performance (organic ranking) to a single location, such as a large metro area.

Instead, it’s critical to understand how your customers experience search locally, and to optimize your local SEO for the specific locations that matter to your business. Only BrightEdge provides the volume and granularity in search insights to help you hone in on and connect with target audiences in key regions.

Evaluate content experiences from your customers' viewpoints

With enhanced HyperLocal capabilities, the BrightEdge platform is the only SEO solution that allows digital marketers to understand how topics and content perform for searches conducted in every corner of the globe.

Access search volume and rank data for search engines in over 32,000 US and 36,000 non-US cities across desktop and mobile. Or, add custom locations, like retail store addresses, for an even more granular view. Get the clearest and most accurate look at how pages are performing in the specific locations that are the most critical to business success.

Target customers according to residence or other location-based criteria

When you have location information for your target audiences – such as their cities of residence or other location-specific data – track, assess, and optimize content performance to ensure that you display prominently in the SERPs for these locations.

Drive customers to local brick-and-mortar locations

Organic is no longer solely a driver of online traffic; with the growth of mobile search, local SEO is also a significant source of physical traffic to brick-and-mortar locations. View performance for the local search engines closest to each of your storefront locations and optimize to beat the local competition.

Assess trending of your brand visibility in key markets

View how your brand has performed compared to major competitors in key markets over time. Trended performance data allows you to zero in on where you are missing out and where improvements will help you beat the competition.

Secure the most granular local SEO insights on search demand across the globe

Investigate fluctuations in search demand across multiple locations

Interest in and demand for the same products can fluctuate greatly across locations. Track and compare the search volume across various geographical regions to understand differences in demand and allocate resources where opportunity is the greatest.

Select regions for intentional expansion – with confidence

With access to over 36,000 international search engines, and the ability to set custom locations, you can view and compare search volume across different locations across the globe to understand where there is the highest demand for your products and services.

As the only search and content solution that provides insights at the greatest volume and highest resolution, BrightEdge enables digital marketers to understand how pages are performing in the specific locations that are most critical to their business success.