<p>Digital marketers require insights and visibility into content performance at scale.&nbsp;Gaining those insights&nbsp;becomes a complex challenge as search results vary depending on the location of a user. Search is local, and as the adoption of location-enabled mobile devices grow, search engines also continually evolve their algorithms to better leverage location data. Local results are also delivered for laptop and desktop users, since IP routing information is routinely used to identify a user's location.</p>

<p>Digital marketers at global organizations&nbsp;must also measure performance across multiple countries and various&nbsp;search engines.</p>

Leveraging social media to drive organic search traffic and control which pages rank highest in search engine results, presents a huge opportunity for search marketers. Consider the fact that just over half of the top 10,000 websites have social links or badges for one of the four prominent social networks (Facebook, Twitter, LinkedIn, or Google+) on their home page. As companies employing social engagement continue to see positive results, this figure is expected to grow, with more businesses following suit.

BrightEdge’s Social Site Audit combines social, site, and search analytics to support user driven marketing campaigns. With simple, easy to implement best practices, brands can optimize their Facebook presence in ways that will drive organic search performance. Best practices include implementing links from your website to your Facebook page, using your brand name in your posts, and driving social engagement and leading to a boost in page authority, improved rankings in search results, and more traffic to your website.

Social Site Audit Accelerates Your Social Content Performance through:

• Measuring Open Graph implementation for compliance with best practices as recommended by Facebook and BrightEdge
• Auditing your domain(s), tracking pages and page templates with errors
• Prioritizing a list of issues to address based on the value of impacted pages
• Ensuring quality with continued real-time monitoring of content updates or major site changes

Digital marketers are becoming aware of the increasing importance of social signals on search rankings. As a result, digital marketers want to take advantage of this huge opportunity to impact content performance, improve search rankings, and ultimately increase revenue generated by organic search through social media channels.

BrightEdge has partnered with social leaders Facebook and Twitter to develop technology which allows marketers to maximize the organic search impact of their social media efforts by tracking and analyzing social media interaction, generating automated recommendations, and coming full circle in clearly tying together social analytics, recommendations, and direct impact on ROI from content.

Drive Traffic & Conversions via Strategic Social Engagement

• Assess (Take the guesswork out of social content performance) Uncover which keywords and pages are the best impactful to target with Likes, Tweets, and Shares to improve rankings on search engines.
  • Stay competitive: compare social media signals for your domains, and competitors’ domains

•  Plan
  • BrightEdge automatically generates social recommendations prioritized by impact, risk, and difficulty, so you can make quick wins while working towards long-term social strategy

• Take Action
  • Easily assign customized recommendations using BrightEdge’s built in task and workflow engine to coordinate changes across social and organic teams

•  Demonstrate ROI
  • Directly tie social media activity to revenue generated online from increases in ranking, traffic, and conversions, thereby solidifying the financial/business value of social media marketing as part of your online strategy.