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White Hat Backlink Building

Best Practices from BrightEdge, Majestic SEO, and Rosetta

BrightEdge, MajesticSEO, and Rosetta — White Hat Backlink Best Practices

How to include legitimate external links in a world-class enterprise SEO program

As search becomes more social brands are actively aligning their digital marketing strategies across channels.

Since Larry Page’s famous 1999 "PageRank" white paper, analyzing the quantity and quality of backlinks to a site or a page has been one of the key ways search engines have been able to determine the most relevant pages to display through all different algo updates in response to a search by a user.

However, some industry players have tried to game the search platforms. Such strategies are shortsighted and are a disservice to consumers and marketers alike. They are also to be scrupulously avoided. Remember, do no harm!

In this paper we explain:

  • How backlinks influence search results
  • Why it’s critical to use only white hat methods
  • How to use tools like BrightEdge, MajesticSEO, and interactive agencies like Rosetta to gain visibility and insight

Download the full report for a deep dive into backlink strategies and how to analyze quality over quantity.

 

Altos Ventures

Investor Name
Altos Ventures
Investor Summary

<p>Altos Ventures takes a different approach to venture capital. Altos leads investments in founder-led technology companies solving big problems in big markets. We focus on software, digital media and technology-enabled services companies that are disrupting big markets or creating new ones. Our team works closely alongside passionate entrepreneurs and supports them in all aspects of growing their businesses. We believe that a more patient and capital-efficient approach to building companies generates better returns for the entrepreneurs and investors whom we serve. The Altos investment team has worked together since 1996 to help dozens of entrepreneurs realize their ambitions - from seed concept to IPO. Additional information is available at <a href="https://www.altosventures.com">www.altosventures.com</a>.</p&gt;

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10

Intel Capital

Investor Name
Intel Capital
Investor Summary

<p>Intel Capital, Intel's global investment and M&amp;A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$10.6 billion in over 1,234 companies in 51 countries. In that timeframe, 199 portfolio companies have gone public on various exchanges around the world and 296 were acquired or participated in a merger. In 2011, Intel Capital invested US$526 million in 158 investments with approximately 51 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit <a href="https://www.intelcapital.com">www.intelcapital.com</a&gt; or follow @Intelcapital.</p>

Weight
0

Adobe

Partner Link
/about/partners/adobe
Partner Summary

<p>The Adobe Marketing Cloud is a collection of integrated online marketing and web analytics products that enables marketers to measure, personalize and optimize marketing campaigns for optimal performance. The suite, which includes Analytics and Experience Manager, offers the customer insights, website optimization and web analytics products needed to deliver targeted customer experiences and drive higher ROI from online marketing programs.</p>

<p>This partnership allows customers to integrate the BrightEdge search and content platform with Adobe Data Warehouse. This provides customers with access to the most comprehensive web analytics dataset and the flexibility to create highly segmented reports. By aligning search performance with critical business metrics, including traffic and revenue, marketers are able to quantify how organic contributes to the bottom line.</p>

Partner Title
Adobe
Weight
0

Lemuel Park

Chief Technology Officer and Founder

Lemuel Park is the CTO and co-founder of BrightEdge. He has led the platform's engineering and product architecture since the company's founding in 2007. Lemuel's team built BrightEdge's Generative Parser, the proprietary AI that has tracked and measured AI search results across Google AI Overviews, ChatGPT, and Claude since 2023. BrightEdge research from the Generative Parser has been cited by WIRED, Forbes, and Search Engine Land. Lemuel and his team hold patents in Search Share of Voice and Search Opportunity Forecasting. Before BrightEdge, he was a manager at Ernst & Young, leading IT and security consulting for Fortune 100 companies across financial services, health care, and high tech. He holds a BS in Electrical Engineering and Computer Science from UC Berkeley.

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Jim yu

Jim Yu

Chief Executive Officer and Founder

Jim Yu is the CEO and co-founder of BrightEdge, the enterprise platform for AI search and SEO visibility. He built the company to give enterprise marketers a single source of truth across Google, AI Overviews, ChatGPT, and Claude. BrightEdge is used by over 20,000 digital marketing professionals across 8,400 brands worldwide. Jim's commentary on AI search has been featured in WIRED, Forbes, The Washington Post, and The Guardian. He publishes BrightEdge Weekly AI Search Insights and delivers the keynote at BrightEdge Spark, the company's enterprise AI search event series.

Before founding BrightEdge, Jim led core platform product teams at Salesforce.com from 2005 to 2007, which delivered the industry's first cloud computing platform. Prior to Salesforce.com, Jim led the product teams at Aether Systems and Mercator Software (now IBM). Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.

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Recommendations

<p>The search landscape is dynamic and constantly evolving. Even if your team is comprised of several experts, it can be a challenge identifying all areas for improvement across your sites, understanding the impact, and knowing where to start. BrightEdge takes the guesswork out of content performance. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.</p>

We can drill into any page and look at the specific recommendations on a page level, from a social standpoint, from an architectural standpoint and know that these changes are key… especially to someone whose day to day role includes providing the best practice SEO deliverable that they can.

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Investors

BrightEdge has the opportunity to become marketing’s must-have platform and we are excited to invest in the company and their success. This is a transformative opportunity within a $12 billion interactive marketing arena that doesn’t yet have a standard.

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