agouyet

M Posted 15 years 10 months ago

t 9 min read

We are proud to formally launch the BrightEdge SEO platform! This is a great accomplishment and congratulations to everyone who made this possible. Read the full announcement here. What is different about BrightEdge? First, we are designed for the enterprises who wants to scale their organic channel in a measurable and predictable way. We provide the platform to support that growth around common goals, metrics, and recommendations that are instantly available to everyone involved in SEO. We are not a point solution but an integrated suite for SEO. Second, we have developed a number of innovative and completely unique capabilities:

• Closed loop analytics that pinpoint the SEO changes that increase revenue. This is critical for understanding the business impact of any SEO project and spending time and resources accurately on SEO.
• Competitive intelligence that tells you exactly what is working for your competitors and how to beat them in natural search. Another unique capability that removes guesswork when you are developing your SEO roadmap.
• Actionable recommendations on how to best target SEO opportunities that are ready to be exploited. These recommendations are not the typical "one size fits all" recommendations but tailored to the various people involved in SEO across a company.
• Scalability to accommodate any number of pages, keywords, or backlinks, enabling you to grow your SEO footprint over time without any constraints.

In the upcoming weeks, we will be talking in more details about our solution. In the meantime, please check out selected customer testimonials on our web site including MySpace, Symantec, VMware, Trulia, and Branders. Are you ready to turn your SEO into a ROI-driven marketing channel? Stay tuned. Best The BrightEdge Team

agouyet

M Posted 16 years ago

t 9 min read

We are excited to announce our latest funding round from Battery Ventures, one of the top tier venture firms. Even though we are still technically in stealth and not announcing (yet) products or customers, this is a great validation of our progress to date and the unique way we are going after the market opportunity in SEO. With Battery, we are also gaining an great new board member. Satya Patel was for several years at Google and brings a wealth of experience on search and the internet software which nicely adds to our existing team. A big welcome to Battery as our new investor and to Satya on our board!

agouyet

M Posted 16 years 2 months ago

t 9 min read

Real-time Search and SEO

 

We just came back from the Silicon Valley Search Roundtable where the leading SEO practitioners in the Bay Area openly exchanged their latest ideas and analysis. Congratulations to Erik Newton for putting together a simple but highly effective event where the emphasis was on sharing and not on selling. BrightEdge's CEO and SEO expert Jim Yu was presenting the results of a recent study on the impact of real time SEO The findings are concerning: your organic traffic and conversions can drop by 40% when news on your company or products hit the blogosphere. The good news is that there are simple steps you can take to mitigate the effects of real time SEO when issuing your own news. It also opens competitive opportunities to steal traffic from your competitors. Read all the details in the study "real time search and its impact on your SEO".