<?php
/* Presentation Page-Specific Data */

$trackNum = 'V'; // Track #, roman numeral, displayed as-is
$trackName = 'Share Insights'; // Track Name, displayed as-is
$sessionNum = '2f'; // Session #, displayed as-is
$sessionName = 'Data Keys - Mining Data for SEO and Content at Scale'; // Session Name, displayed as-is
$fileName = 'share14-2f-datamining-saunders'; // Presentation resources file name, ignore extension
$caseStudy = 'case-study_Rosetta';
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Matt Saunders',
'title' => 'Director, SEO Strategist',
'org' => 'Rosetta',
'bio' => "Matt is a Director of SEO in Rosetta’s POEM group. He brings more than six years of experience in developing and implementing successful SEO campaigns for mid-size to Fortune 100 companies. Matt has an extensive background in all facets of SEO execution and is a frequent contributor to Rosetta’s SEO Thought Leadership initiative.
His work spans across a variety of industry verticals including hospitality, financial services, consumer products & retail, B2B and healthcare. He has consistently managed in excess of $1MM in annual organic search spend for his clients. Currently, Matt manages a strong team of SEO strategists in addition to the agency’s relationship with BrightEdge.
Prior to joining Rosetta Matt earned a bachelors in Marketing from The Ohio State University – where he participated in the first ever online marketing class offered by the Fisher College of Business." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Denis Scott',
'title' => 'Senior Director of Marketing - Acquisition',
'org' => 'OpenTable',
'link' => 'mining-data-for-seo-denis-scott'
),
1 => array(
'name' => 'Chris Attewell',
'title' => 'SVP Americas',
'org' => 'Search Laboratory',
'link' => 'mining-data-for-seo-chris-attewell'
),
2 => array(
'name' => 'Kiril Kronrod', // Presenter 1 Name, displayed as-is
'title' => 'Senior Global SEO Manager', // Presenter 1 Title, displayed as-is
'org' => 'Adobe', // Presenter 1 Organization, displayed as-is
'link' => 'mining-data-for-seo-kirill-kronrod'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'V'; // Track #, roman numeral, displayed as-is
$trackName = 'Share Insights'; // Track Name, displayed as-is
$sessionNum = '2f'; // Session #, displayed as-is
$sessionName = 'Data Keys - Mining Data for SEO and Content at Scale'; // Session Name, displayed as-is
$fileName = 'share14-2f-datamining-kronrod'; // Presentation resources file name, ignore extension
$caseStudy = 'case-study_Adobe';
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Kirill Kronrod', // Presenter 1 Name, displayed as-is
'title' => 'Senior Global SEO Manager', // Presenter 1 Title, displayed as-is
'org' => 'Adobe', // Presenter 1 Organization, displayed as-is
'bio' => "Kirill is responsible for driving natural search strategy and execution for Adobe.com Digital Marketing and Acrobat products and Technical SEO for Adobe web properties globally. As a part of the Global Marketing organization, Kirill delivers KPI-driven SEO results. Kirill has extensive experience with Adobe Analytics platform and Adobe Experience Manager CMS." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Denis Scott',
'title' => 'Senior Director of Marketing - Acquisition',
'org' => 'OpenTable',
'link' => 'mining-data-for-seo-denis-scott'
),
1 => array(
'name' => 'Chris Attewell',
'title' => 'SVP Americas',
'org' => 'Search Laboratory',
'link' => 'mining-data-for-seo-chris-attewell'
),
2 => array(
'name' => 'Matt Saunders',
'title' => 'Director, SEO Strategist',
'org' => 'Rosetta',
'link' => 'mining-data-for-seo-matt-saunders'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'V'; // Track #, roman numeral, displayed as-is
$trackName = 'Share Insights'; // Track Name, displayed as-is
$sessionNum = '2f'; // Session #, displayed as-is
$sessionName = 'Data Keys - Mining Data for SEO and Content at Scale'; // Session Name, displayed as-is
$fileName = 'share14-2f-datamining-attewell'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Chris Attewell',
'title' => 'SVP Americas',
'org' => 'Search Laboratory',
'bio' => "Chris currently heads up US operations for Search Laboratory, a global leader in International Search Engine Marketing with 10 years’ experience of helping companies like Urban Outfitters, ASOS and Pepsico expand into new online markets through SEO and SEM in over 30 languages. Prior to working for Search Laboratory Chris was responsible for new business sales for Communicator Corp., one of the UK’s leading email service providers, in the run up to their acquisition by Trinity Mirror Group." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Denis Scott',
'title' => 'Senior Director of Marketing - Acquisition',
'org' => 'OpenTable',
'link' => 'mining-data-for-seo-denis-scott'
),
1 => array(
'name' => 'Kiril Kronrod', // Presenter 1 Name, displayed as-is
'title' => 'Senior Global SEO Manager', // Presenter 1 Title, displayed as-is
'org' => 'Adobe', // Presenter 1 Organization, displayed as-is
'link' => 'mining-data-for-seo-kirill-kronrod'
),
2 => array(
'name' => 'Matt Saunders',
'title' => 'Director, SEO Strategist',
'org' => 'Rosetta',
'link' => 'mining-data-for-seo-matt-saunders'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'V'; // Track #, roman numeral, displayed as-is
$trackName = 'Share Insights'; // Track Name, displayed as-is
$sessionNum = '2f'; // Session #, displayed as-is
$sessionName = 'Data Keys - Mining Data for SEO and Content at Scale'; // Session Name, displayed as-is
$fileName = 'share14-2f-datamining-scott'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Denis Scott',
'title' => 'Senior Director of Marketing - Acquisition',
'org' => 'OpenTable',
'bio' => "Leading a team of talented marketers across all acquisition channels including SEO, Paid Search, Mobile, Display, Social, Partnerships, and more. Background includes working at companies like the Gap and the Clorox company as well as 4 years working for a locally own company in Hawaii. Not only has worked in the digital marketing space but also the traditional space including TV, Radio, Print, and Promotions. Only has time to focus on marketing when he is not in the ocean as his real focus is on surfing." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Chris Attewell',
'title' => 'SVP Americas',
'org' => 'Search Laboratory',
'link' => 'mining-data-for-seo-chris-attewell'
),
1 => array(
'name' => 'Kiril Kronrod', // Presenter 1 Name, displayed as-is
'title' => 'Senior Global SEO Manager', // Presenter 1 Title, displayed as-is
'org' => 'Adobe', // Presenter 1 Organization, displayed as-is
'link' => 'mining-data-for-seo-kirill-kronrod'
),
2 => array(
'name' => 'Matt Saunders',
'title' => 'Director, SEO Strategist',
'org' => 'Rosetta',
'link' => 'mining-data-for-seo-matt-saunders'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'V'; // Track #, roman numeral, displayed as-is
$trackName = 'Share Insights'; // Track Name, displayed as-is
$sessionNum = '1f'; // Session #, displayed as-is
$sessionName = 'Best Practice Makes Perfect - SEO Success Stories'; // Session Name, displayed as-is
$fileName = 'share14-1f-bestpractices-munroe'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Mark Munroe',
'title' => 'Director of SEO',
'org' => 'Trulia',
'bio' => "Mark is the Director of SEO of Trulia, the real estate portal for consumers and agents. Mark previously handled SEO and Product Management responsibilities for merchantcircle.com, taking it from launch to 18 million + monthly organic visits. Mark has also worked on a variety of large organic sites including: EverydayHealth.com, Whattoexpect.com, Usedcar.com, PeopleSmart.com, Vayam.com, Sidestep.com (now part of Kayak) and Wine.com. Mark frequently speaks at Search Marketing Expo events and blogs on several SEO related topics at www.seoradar.com&quot; // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'paired' => true,
'p1' => array(
'name' => 'Dixon Jones', // Presenter 1 Name, displayed as-is
'title' => 'Director of Marketing', // Presenter 1 Title, displayed as-is
'org' => 'Majestic', // Presenter 1 Organization, displayed as-is
),
'p2' => array(
'name' => 'Dawna Olsen', // Presenter 2 Name, displayed as-is
'title' => 'Senior Director, Corporate Marketing', // Presenter 2 Title, displayed as-is
'org' => 'Epicor Software', // Presenter 2 Organization, displayed as-is
),
'link' => 'best-practice-makes-perfect-dixon-jones-dawna-olsen'
),
1 => array(
'name' => 'Binti Pawa',
'title' => 'Head of SEO',
'org' => 'Time, Inc.',
'link' => 'best-practice-makes-perfect-binti-pawa'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'V'; // Track #, roman numeral, displayed as-is
$trackName = 'Share Insights'; // Track Name, displayed as-is
$sessionNum = '1f'; // Session #, displayed as-is
$sessionName = 'Best Practice Makes Perfect - SEO Success Stories'; // Session Name, displayed as-is
$fileName = 'share14-1f-bestpractices-jones&olsen'; // Presentation resources file name, ignore extension
$caseStudy = 'case-study_Epicor';
// Presenter(s)
$presenters = array(
'paired' => true, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Dixon Jones', // Presenter 1 Name, displayed as-is
'title' => 'Director of Marketing', // Presenter 1 Title, displayed as-is
'org' => 'Majestic', // Presenter 1 Organization, displayed as-is
'bio' => "Dixon has worked on the forefront of search marketing since 1999, setting up a UK-based search marketing consultancy firm, Receptional. Dixon consistently presents at search conferences globally and has clients in all sectors including national papers and international search engines to understand their own search strategy. In 2009, Dixon became Director of Marketing for one of the world’s largest link analysis engine’s, transforming the Search Engine industry by providing link intelligence on a scale not previously open to the industry." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dawna Olsen', // Presenter 2 Name, displayed as-is
'title' => 'Senior Director, Corporate Marketing', // Presenter 2 Title, displayed as-is
'org' => 'Epicor Software', // Presenter 2 Organization, displayed as-is
'bio' => "Dawna Olsen is the senior director of corporate marketing for Epicor Software, a leading provider of industry-specific business software. A digital strategy expert, Olsen drives growth and engagement for Epicor by overseeing strategic initiatives focused on SEO, global site optimization, branding, and user experience excellence for the company’s corporate website and 17 regional sites. In addition, Olsen leads an internal agency and online marketing initiatives for Epicor. Prior to joining Epicor in 2005, Olsen held senior positions at B2B companies in the software, professional services, environmental and high-tech industries. Olsen earned a degree in environmental studies and marketing from the University of California, Santa Barbara." // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Binti Pawa',
'title' => 'Head of SEO',
'org' => 'Time, Inc.',
'link' => 'best-practice-makes-perfect-binti-pawa'
),
1 => array(
'name' => 'Mark Munroe',
'title' => 'Director of SEO',
'org' => 'Trulia',
'link' => 'best-practice-makes-perfect-mark-munroe'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>