What Changed in Holiday Search Since Last Year, and What to Fix Before Peak

Originally presented on October 21, 2026, this on-demand session takes a deep look at What Changed in Holiday Search Since Last Year, and What to Do Before Peak. 

As enterprise brands finalize their peak-season strategies, the e-commerce search landscape is experiencing a massive, AI-driven transition. Traditional blue link web listings have lost 25% of their visibility year-over-year, while Google AI Overviews and organic product grids are reshaping consumer discovery. In this exclusive session, enterprise search experts Ken Shults (VP of Strategic Innovation) and Christopher Chin (Director of Consulting Services) break down proprietary BrightEdge data and share actionable checklists to help your search and digital teams protect and grow visibility before Black Friday. 

What you'll learn: 

• AI Citation Mechanics: Discover why 11% of holiday prompts across major US retailers cite outdated pages from past seasons and how to ensure AI engines recommend your current deals. 
• Google's Regulatory Search Shifts: Understand the impact of Google removing the Organic Product Grid in the European Union and how to leverage Comparison Site Listings and PDP optimizations. 
• YouTube in AI Overviews: Learn how YouTube visibility inside AI Overviews has surged by over 1,000% and why short-form videos are the key to winning these listings. 
• Agentic Commerce Readiness: Prepare your Merchant Center feed for Google's Universal Cart Protocol as AI agents begin to research, compare, and complete purchases. 
• The Pre-Black Friday Playbook: Implement a prioritized checklist of high-impact technical and content fixes, such as using Content Advisor to add FAQs to top ranking pages. 

Why watch: 

• Outstanding Attendee Satisfaction: This session received an average satisfaction rating of 4.46 out of 5.0, with a 92.31% promoter rate from digital marketing leaders. 
• Role-Relevant Insights: Over 84.6% of surveyed attendees rated the webinar insights as highly relevant to their role and organizational strategy. 
• Practical Walkthroughs: Watch step-by-step platform demonstrations of Data Cube X, Content Advisor, and Hyper Cube to find and execute immediate search wins.