<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2d'; // Session #, displayed as-is
$sessionName = 'Content Metrics That Matter - Measurement, Performance & Value'; // Session Name, displayed as-is
$fileName = 'share14-2d-contentmetrics-holladay'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Seth Holladay',
'title' => 'Senior Director, Audience and Monetization',
'org' => 'NBC Universal',
'bio' => "Seth Holladay is Senior Director of Audience and Monetization at NBC Universal News Group where he concentrates on audience development and revenue for nbcnews.com, today.com and msnbc.com. He was previously Senior Director of Yield Management at Rodale, Inc where he managed ad operations, web analytics and yield management for Rodale’s magazine websites, including MensHealth.com and RunnersWorld.com. Throughout his career he has been focused on utilizing analytics and data to enhance decision-making and advance business objectives." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Marty Muse', // Presenter 1 Name, displayed as-is
'title' => 'CEO and Co-Founder', // Presenter 1 Title, displayed as-is
'org' => 'Relevance', // Presenter 1 Organization, displayed as-is
'link' => 'content-metrics-that-matter-marty-muse'
),
1 => array(
'name' => 'Dixon Jones',
'title' => 'Director of Marketing',
'org' => 'Majestic',
'link' => 'content-metrics-that-matter-dixon-jones'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2d'; // Session #, displayed as-is
$sessionName = 'Content Metrics That Matter - Measurement, Performance & Value'; // Session Name, displayed as-is
$fileName = 'share14-2d-contentmetrics-muse'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Marty Muse', // Presenter 1 Name, displayed as-is
'title' => 'CEO and Co-Founder', // Presenter 1 Title, displayed as-is
'org' => 'Relevance', // Presenter 1 Organization, displayed as-is
'bio' => "Marty Muse is a Co-Founder and CEO of Relevance – Publication. Agency. Events™. dedicated to guiding our audience through the complex digital marketing terrain, with a data-backed approach to all its service areas, and the Relevance publication, the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Seth Holladay',
'title' => 'Senior Director, Audience and Monetization',
'org' => 'NBC Universal',
'link' => 'content-metrics-that-matter-seth-holladay'
),
1 => array(
'name' => 'Dixon Jones',
'title' => 'Director of Marketing',
'org' => 'Majestic',
'link' => 'content-metrics-that-matter-dixon-jones'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2b'; // Session #, displayed as-is
$sessionName = 'The Content Catalyst - Search, Social and Content Interplay'; // Session Name, displayed as-is
$fileName = 'share14-2b-contentcatalyst-smith'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Eddie Smith',
'title' => 'Head of Ads API',
'org' => 'Twitter',
'bio' => "Eddie leads the Ads API team for Twitter. In his role, Eddie is charged with growing an ecosystem of marketing partners to match with advertisers who want to maximize the value of their Twitter media investments. Prior to Twitter, Eddie was Chief Revenue Office with Topsy Labs. He started his digital career in the late 1990’s heading up product and business development at DoubleClick. He has also held leadership positions at other blue-chip companies Nielsen, Thomson Reuters and USADataHe graduated from Florida State University with an MA in Advertising." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Marketing Manager',
'org' => 'Bing',
'link' => 'the-content-catalyst-duane-forrester'
),
1 => array(
'name' => 'Rob Creekmore',
'title' => 'Advertising Research Manager, Marketing Science',
'org' => 'Facebook',
'link' => 'the-content-catalyst-rob-creekmore'
),
2 => array(
'name' => 'David Whitworth',
'title' => 'SEO Manager',
'org' => 'Rackspace',
'link' => 'the-content-catalyst-david-whitworth'
),
3 => array(
'name' => 'Brenna Comacchio',
'title' => 'Search Marketing Analyst',
'org' => 'Autodesk',
'link' => 'the-content-catalyst-brenna-comacchio'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2b'; // Session #, displayed as-is
$sessionName = 'The Content Catalyst - Search, Social and Content Interplay'; // Session Name, displayed as-is
$fileName = 'share14-2b-contentcatalyst-comacchio'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Brenna Comacchio',
'title' => 'Search Marketing Analyst',
'org' => 'Autodesk',
'bio' => "Brenna has worked within digital marketing functions for over five years building global brand awareness, creating social media content, running campaigns, and optimizing marketing initiatives based on data & analytics, both in-house and as an independent consultant. Most recently, she’s been evaluating search performance and implementing SEO enhancements as a Search Marketing Analyst at Autodesk. Brenna holds a Bachelor of Commerce in Finance, Strategic Management, and Environmental Studies from McGill University in Montreal, and a Master of Digital Marketing from Hult International Business School in San Francisco." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Marketing Manager',
'org' => 'Bing',
'link' => 'the-content-catalyst-duane-forrester'
),
1 => array(
'name' => 'Rob Creekmore',
'title' => 'Advertising Research Manager, Marketing Science',
'org' => 'Facebook',
'link' => 'the-content-catalyst-rob-creekmore'
),
2 => array(
'name' => 'David Whitworth',
'title' => 'SEO Manager',
'org' => 'Rackspace',
'link' => 'the-content-catalyst-david-whitworth'
),
3 => array(
'name' => 'Eddie Smith',
'title' => 'Head of Ads API',
'org' => 'Twitter',
'link' => 'the-content-catalyst-eddie-smith'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2b'; // Session #, displayed as-is
$sessionName = 'The Content Catalyst - Search, Social and Content Interplay'; // Session Name, displayed as-is
$fileName = 'share14-2b-contentcatalyst-whitworth'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'David Whitworth',
'title' => 'SEO Manager',
'org' => 'Rackspace',
'bio' => "David Whitworth is the SEO Manager for Rackspace, a cloud computing company based in San Antonio, Texas. David began his online marketing career after graduating from the MBA program at The University of Texas at Austin in 2006. His online work experience has spanned from product management to ecommerce management to SEO. His personal passions are soccer, education reform, real estate and most importantly his family." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Marketing Manager',
'org' => 'Bing',
'link' => 'the-content-catalyst-duane-forrester'
),
1 => array(
'name' => 'Rob Creekmore',
'title' => 'Advertising Research Manager, Marketing Science',
'org' => 'Facebook',
'link' => 'the-content-catalyst-rob-creekmore'
),
2 => array(
'name' => 'Brenna Comacchio',
'title' => 'Search Marketing Analyst',
'org' => 'Autodesk',
'link' => 'the-content-catalyst-brenna-commacchio'
),
3 => array(
'name' => 'Eddie Smith',
'title' => 'Head of Ads API',
'org' => 'Twitter',
'link' => 'the-content-catalyst-eddie-smith'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2b'; // Session #, displayed as-is
$sessionName = 'The Content Catalyst - Search, Social and Content Interplay'; // Session Name, displayed as-is
$fileName = 'share14-2b-contentcatalyst-creekmore'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Rob Creekmore',
'title' => 'Advertising Research Manager, Marketing Science',
'org' => 'Facebook',
'bio' => "Rob Creekmore manages Marketing Science Research at Facebook. He is responsible for helping advertising partners prove and grow the value they see from Facebook. Rob joined Facebook following three years at Amazon.com as the Sr. Product Manager for display advertising analytics. Rob holds a bachelor’s degree from the University of Chicago and an MBA from the University of Michigan Ross School of Business." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Marketing Manager',
'org' => 'Bing',
'link' => 'the-content-catalyst-duane-forrester'
),
1 => array(
'name' => 'David Whitworth',
'title' => 'SEO Manager',
'org' => 'Rackspace',
'link' => 'the-content-catalyst-david-whitworth'
),
2 => array(
'name' => 'Brenna Comacchio',
'title' => 'Search Marketing Analyst',
'org' => 'Autodesk',
'link' => 'the-content-catalyst-brenna-comacchio'
),
3 => array(
'name' => 'Eddie Smith',
'title' => 'Head of Ads API',
'org' => 'Twitter',
'link' => 'the-content-catalyst-eddie-smith'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2b'; // Session #, displayed as-is
$sessionName = 'The Content Catalyst - Search, Social and Content Interplay'; // Session Name, displayed as-is
$fileName = 'share14-2b-contentcatalyst-forrester'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Marketing Manager',
'org' => 'Bing',
'bio' => "With over 15 years of direct search marketing and online marketing experience, including planning ad campaigns, managing ad buys, running e-mail programs and more. Duane is an author of two business books targeting online marketing, published by McGraw-Hill. Specialties: search optimization skills, effective negotiating training, dedicated platform pay-per-click bid management knowledge, budget planning " // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Rob Creekmore',
'title' => 'Advertising Research Manager, Marketing Science',
'org' => 'Facebook',
'link' => 'the-content-catalyst-rob-creekmore'
),
1 => array(
'name' => 'David Whitworth',
'title' => 'SEO Manager',
'org' => 'Rackspace',
'link' => 'the-content-catalyst-david-whitworth'
),
2 => array(
'name' => 'Brenna Comacchio',
'title' => 'Search Marketing Analyst',
'org' => 'Autodesk',
'link' => 'the-content-catalyst-brenna-comacchio'
),
3 => array(
'name' => 'Eddie Smith',
'title' => 'Head of Ads API',
'org' => 'Twitter',
'link' => 'the-content-catalyst-eddie-smith'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2a'; // Session #, displayed as-is
$sessionName = 'Content 3.0 - Creating Win Win-Win Strategies'; // Session Name, displayed as-is
$fileName = 'share14-2a-creatingwinwin-snyder'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Sara Snyder',
'title' => 'Global Product Expert, YouTube Channels',
'org' => 'YouTube',
'bio' => "Sara works alongside leaders on Google’s Global Brand Solutions team to drive the strategic vision, product roadmap and global adoption of YouTube Channels. Joining Google in 2007 and as a graduate with high honors from Pennsylvania State University with a Bachelors of Arts in Advertising & Public Relations." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Michael Kirchhoff',
'title' => 'Director of SEO & Product Support',
'org' => 'Pennwell',
'link' => 'content-3-0-michael-kirchhoff'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'II'; // Track #, roman numeral, displayed as-is
$trackName = 'Content Marketing - The Path to Measurement'; // Track Name, displayed as-is
$sessionNum = '2a'; // Session #, displayed as-is
$sessionName = 'Content 3.0 - Creating Win Win-Win Strategies'; // Session Name, displayed as-is
$fileName = 'share14-2a-creatingwinwin-kirchhoff'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Michael Kirchhoff',
'title' => 'Director of SEO & Product Support',
'org' => 'Pennwell',
'bio' => "Michael is the Director of SEO/Product Support for PennWell Media with proven record of successfully building digital media teams, spanning IT and Marketing. Michael's role is to converge technology, analytics & marketing to maximize audience reach and ROI. Michael develops Search, Content, Social Media and Technology Strategies for enterprise B2B and B2C companies. Michael has an exceptional track record in audience growth, omnichannel marketing, data and analytics, website development and e-business strategies." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Sara Snyder',
'title' => 'Global Product Expert, YouTube Channels',
'org' => 'YouTube',
'link' => 'content-3-0-sara-snyder'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1d'; // Session #, displayed as-is
$sessionName = 'Advancement in Global Search - Beyond Translation'; // Session Name, displayed as-is
$fileName = 'share14-1d-globalsearch-berdie'; // Presentation resources file name, ignore extension
$caseStudy = 'case-study_3M';
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Craig Berdie',
'title' => 'Global Search Marketing Director',
'org' => '3M',
'bio' => "As a search marketing evangelist and leading the global charge of 3M’s organic search performance, Craig provides SEO input to systems architecture teams to ensure that SEO is integrated into 3M’s internet environment. With a deep understanding of buyer’s goals and profiles, vertical markets, and complex distribution channels. Prior to his position at 3M, Craig spent 10 years consulting on search optimization. His work includes SEO training and consulting with women-owned business throughout the Middle East and small businesses in Northern Ireland." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'paired' => true,
'p1' => array(
'name' => 'Laura-Ann Mitchell', // Presenter 1 Name, displayed as-is
'title' => 'Digital Marketing Manager', // Presenter 1 Title, displayed as-is
'org' => 'Intel', // Presenter 1 Organization, displayed as-is
),
'p2' => array(
'name' => 'Mellissa Jensen', // Presenter 2 Name, displayed as-is
'title' => 'Director, Strategic Analytics', // Presenter 2 Title, displayed as-is
'org' => 'Global Strategies', // Presenter 2 Organization, displayed as-is
),
'link' => 'advancement-in-global-search-laura-ann-mitchell-mellissa-jensen'
),
1 => array(
'name' => 'Dave Lloyd',
'title' => 'Senior Manager, Global Search Marketing',
'org' => 'Adobe',
'link' => 'advancement-in-global-search-dave-lloyd'
),
2 => array(
'name' => 'Mattia Santin',
'title' => 'Global SEO/Social Manager',
'org' => 'adidas',
'link' => 'advancement-in-global-search-mattia-santin'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>