<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1b'; // Session #, displayed as-is
$sessionName = 'The Changing SERP - Staying on Top of the Competition'; // Session Name, displayed as-is
$fileName = 'share14-1b-changingserp-walner'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Melissa Walner',
'title' => 'Director of Global SEO',
'org' => 'Hilton Worldwide',

'bio' => "Strategic marketing professional with over 14 years of experience and accomplishments with industry-leading companies. As Director of Global SEO, Melissa leads a team of SEO all-stars, responsible for driving organic search performance for Hilton Worldwide’s 11 brands and 4,100 hotels globally. Melissa’s illustrious career spans stellar results at reputed brands like JCPenney and Fossil. " // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => 'Dan Reno', // Presenter 2 Name, displayed as-is
'title' => 'Vice President of Organic Media', // Presenter 2 Title, displayed as-is
'org' => 'BeFoundOnline', // Presenter 2 Organization, displayed as-is
'bio' => 'Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice. ' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'paired' => true,
'p1' => array(
'name' => 'Steve Krull',
'title' => 'CEO',
'org' => 'BeFoundOnline'
),
'p2' => array(
'name' => 'Dan Reno',
'title' => 'Vice President of Organic Media',
'org' => 'BeFoundOnline'
),
'link' => 'the-changing-serp-steve-krull-dan-reno'
),
1 => array(
'name' => 'Leslie Gibson',
'title' => 'Associate Director of Content Marketing',
'org' => 'Nina Hale',
'link' => 'the-changing-serp-leslie-gibson'
),
2 => array(
'name' => 'AJ Kohn',
'title' => 'Owner',
'org' => 'Blind 5 Year Old',
'link' => 'the-changing-serp-aj-kohn'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
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*
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*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1a'; // Session #, displayed as-is
$sessionName = 'Navigating Secure Search - From Keywords to Content'; // Session Name, displayed as-is
$fileName = 'share14-1a-navigatingsecure-mckenna'; // Presentation resources file name, ignore extension
$caseStudy = 'case-study_Groupon';
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Gene McKenna',
'title' => 'Director of Search Marketing',
'org' => 'Groupon',
'bio' => 'Gene McKenna is a Director of Product Management at Groupon where he leads organic search. Gene&#39;s SEO philosophy is to build a great product for users so he led his team to launch Groupon&#39;s first on-site search, Groupon Place Pages and the Groupon Guide platform -- for Groupon&#39;s editors and a world wide local blogger network the SEO team is recruiting. Crazy about numbers, he built an analytics system for SEO and spun out a new marketing analytics team to develop the platform for all marketing channels. Gene came to Groupon through acquisition of Uptake, a travel site he co-founded. Uptake aggregated content from the top 500 travel sites worldwide and grew to 4 million monthly visitors. It was where Gene learned SEO from some really great people. Prior to Uptake Gene was an email marketer, leading product management at Digital Impact, now Acxiom Digital. A programming geek since age 12 when his family got an Apple. Gene studied civil engineering, computer science and education graduating from MIT in 1992 and Stanford in 1995. ' // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Ken Shults',
'title' => 'Managing Director, Global Consulting',
'org' => 'Global Strategies',
'link' => 'navigating-secure-search-ken-shults'
),
1 => array(
'name' => 'Jordan Kasteler', // Presenter 1 Name, displayed as-is
'title' => 'Senior SEO Manager', // Presenter 1 Title, displayed as-is
'org' => 'Red Door Interactive', // Presenter 1 Organization, displayed as-is
'link' => 'navigating-secure-search-jordan-kasteler'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
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*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1a'; // Session #, displayed as-is
$sessionName = 'Navigating Secure Search - From Keywords to Content'; // Session Name, displayed as-is
$fileName = 'share14-1a-navigatingsecure-shults'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Ken Shults', // Presenter 1 Name, displayed as-is
'title' => 'Managing Director, Global Consulting', // Presenter 1 Title, displayed as-is
'org' => 'Global Strategies', // Presenter 1 Organization, displayed as-is
'bio' => 'A seasoned marketing veteran, Ken leverages his rich experience in mass customization technology platforms, one-to-one marketing programs and predictive modeling algorithms to lead Global Strategies developments in analytics.' // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Jordan Kasteler',
'title' => 'Senior SEO Manager',
'org' => 'Red Door Interactive',
'link' => 'navigating-secure-search-jordan-kasteler'
),
1 => array(
'name' => 'Gene McKenna',
'title' => 'Director of Search Marketing',
'org' => 'Groupon',
'link' => 'navigating-secure-search-gene-mckenna'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */

$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1a'; // Session #, displayed as-is
$sessionName = 'Navigating Secure Search - From Keywords to Content'; // Session Name, displayed as-is
$fileName = 'share14-1a-navigatingsecure-kasteler'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Jordan Kasteler', // Presenter 1 Name, displayed as-is
'title' => 'Senior SEO Manager', // Presenter 1 Title, displayed as-is
'org' => 'Red Door Interactive', // Presenter 1 Organization, displayed as-is
'bio' => 'With over 10+ years experience in digital marketing, running SEO and content marketing programs in a variety of sectors including non-profit, client, agency, entrepreneurial and as an independent consultant with clients such as Overstock, BlueGlass and PETA. Considered an industry expert, Jordan regularly contributes to publications like Search Engine Land and Marketing Land, speaks internationally at conferences like Search Engine Marketing Expo, Search Engine Strategies and Pubcon and is the author of A to Z: Social Media Marketing.' // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Ken Shults',
'title' => 'Managing Director, Global Consulting',
'org' => 'Global Strategies',
'link' => 'navigating-secure-search-ken-shults'
),
1 => array(
'name' => 'Gene McKenna',
'title' => 'Director of Search Marketing',
'org' => 'Groupon',
'link' => 'navigating-secure-search-gene-mckenna'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */
$keynote = true;
$trackNum = ''; // Track #, roman numeral, displayed as-is
$trackName = 'Keynote'; // Track Name, displayed as-is
$sessionNum = ''; // Session #, displayed as-is
$sessionName = 'Share14 Closing Keynote'; // Session Name, displayed as-is
$fileName = 'share14-closing-keynote-dubner'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Stephen Dubner',
'title' => 'Co-Author - Think Like a Freak',
'org' => '',
'bio' => "An award-winning author, journalist, and radio and TV personality, Stephen J. Dubner is co-author of the international bestsellers Freakonomics and Superfreakonomics, which have sold more than 5 million copies in 35 languages. Their third book, Think Like A Freak, released in May 2014, became an instant New York Times bestseller as well." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Jim Yu',
'title' => 'CEO and Founder',
'org' => 'BrightEdge',
'link' => 'keynote-jim-yu'
),
1 => array(
'name' => 'Darren Pleasance', // Presenter 1 Name, displayed as-is
'title' => 'Head of Customer Acquisitions', // Presenter 1 Title, displayed as-is
'org' => 'Google', // Presenter 1 Organization, displayed as-is
'link' => 'keynote-darren-pleasance'
),
2 => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Manager',
'org' => 'Bing',
'link' => 'keynote-duane-forrester'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */
$keynote = true;
$trackNum = ''; // Track #, roman numeral, displayed as-is
$trackName = 'Afternoon Keynote'; // Track Name, displayed as-is
$sessionNum = ''; // Session #, displayed as-is
$sessionName = 'The New Digital Landscape: Content Performance Marketing'; // Session Name, displayed as-is
$fileName = 'share14-afternoon-keynote-bing'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Manager',
'org' => 'Bing',
'bio' => "With over 15 years of direct search marketing and online marketing experience, including planning ad campaigns, managing ad buys, running e-mail programs and more. Duane is an author of two business books targeting online marketing, published by McGraw-Hill. Specialties: search optimization skills, effective negotiating training, dedicated platform pay-per-click bid management knowledge, budget planning." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Jim Yu',
'title' => 'CEO and Founder',
'org' => 'BrightEdge',
'link' => 'keynote-jim-yu'
),
1 => array(
'name' => 'Darren Pleasance', // Presenter 1 Name, displayed as-is
'title' => 'Head of Customer Acquisitions', // Presenter 1 Title, displayed as-is
'org' => 'Google', // Presenter 1 Organization, displayed as-is
'link' => 'keynote-darren-pleasance'
),
2 => array(
'name' => 'Stephen Dubner',
'title' => 'Co-Author - Think Like a Freak',
'org' => '',
'link' => 'keynote-stephen-dubner'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */
$keynote = true;
$trackNum = ''; // Track #, roman numeral, displayed as-is
$trackName = 'Afternoon Keynote'; // Track Name, displayed as-is
$sessionNum = ''; // Session #, displayed as-is
$sessionName = 'The New Digital Landscape: Content Performance Marketing'; // Session Name, displayed as-is
$fileName = 'share14-afternoon-keynote-google'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Darren Pleasance', // Presenter 1 Name, displayed as-is
'title' => 'Head of Customer Acquisitions', // Presenter 1 Title, displayed as-is
'org' => 'Google', // Presenter 1 Organization, displayed as-is
'bio' => "Darren leads Google's Global Customer Acquisitions team, a team focused on helping businesses of all size discover the power of Google's online advertising services, including Google Search, Google Display Network, and YouTube. In his role, Darren oversees a mix of sales models including self service, 3rd party, inbound telesales, and a high-end outbound sales team, as well as several central teams focused on market insights, and sales performance improvement. These teams allow Google to reach millions of companies around the world each year and introduce them to the benefits of online advertising." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Jim Yu',
'title' => 'CEO and Founder',
'org' => 'BrightEdge',
'link' => 'keynote-jim-yu'
),
1 => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Manager',
'org' => 'Bing',
'link' => 'keynote-duane-forrester'
),
2 => array(
'name' => 'Stephen Dubner',
'title' => 'Co-Author - Think Like a Freak',
'org' => '',
'link' => 'keynote-stephen-dubner'
)
);

/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<?php
/* Presentation Page-Specific Data */
$keynote = true;
$trackNum = ''; // Track #, roman numeral, displayed as-is
$trackName = 'Keynote'; // Track Name, displayed as-is
$sessionNum = ''; // Session #, displayed as-is
$sessionName = 'Share14 CEO Keynote'; // Session Name, displayed as-is
$fileName = 'share14-ceo-keynote'; // Presentation resources file name, ignore extension
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Jim Yu',
'title' => 'CEO and Founder',
'org' => 'BrightEdge',
'bio' => "Jim is the founder and CEO of BrightEdge, the leading enterprise SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry's first cloud computing platform." // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Darren Pleasance', // Presenter 1 Name, displayed as-is
'title' => 'Head of Customer Acquisitions', // Presenter 1 Title, displayed as-is
'org' => 'Google', // Presenter 1 Organization, displayed as-is
'link' => 'keynote-darren-pleasance'
),
1 => array(
'name' => 'Duane Forrester',
'title' => 'Senior Product Manager',
'org' => 'Bing',
'link' => 'keynote-duane-forrester'
),
2 => array(
'name' => 'Stephen Dubner',
'title' => 'Co-Author - Think Like a Freak',
'org' => '',
'link' => 'keynote-stephen-dubner'
)
);

/*****
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*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>

<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>

<p>Discover <a href="https://www.brightedge.com/resources/whitepapers">white papers on best practices</a> when it comes to content, SEO, digital marketing and more.</p>