English, British
News Item Title
"Mobilegeddon" Proves Inconsistent for Non-Mobile-Friendly Sites
News Item Author Name
Mike O'Brien
News Item Published Date
News Item Summary

Now that it's been two weeks since "Mobilegeddon," as Google's recent algorithm update has been known around the Internet, we're taking a look at the changes. So far, the results have proven inconsistent. Surveying more than 20,000 URLs, content marketing platform BrightEdge found that by April 27 - not quite a week after the algorithm change - there was a 21 percent decrease in the number of non-mobile-friendly URLs on the first three SERPs. Compared with 17.3 percent on page one, the decrease was more pronounced on pages two and three: 20.7 and 25.2 percent, respectively.