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English, British
News Item Title
Content marketers are overworked and under-performing
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News Item Summary
Are you feeling overworked, overwhelmed, on the edge of a mental breakdown? You're probably a content marketer. Like Sisyphus forced to push a giant boulder up a steep hill, the content marketer is being told to create all kinds of content across many digital channels on a daily basis. Content runs the gamut: Tweets, email, messages, multimedia, social media, mobile, pitch decks, battle cards, ebooks, etc.
News Item Link
http://www.cio.com/article/2924041/marketing/content-marketers-are-overworked-and-under-performning.html