Assessing your website’s health is a crucial first step in identifying the technical errors that impede your organic performance. However, a site audit can uncover thousands of errors - so, how do you know which to tackle first? How do you quantify the benefits of making these changes to get buy-in from team members and resources from executive stakeholders?
Uncovering the technical errors on your site is not enough. The first step to every impactful site audit is prioritizing your efforts based on improvements that will drive business results. And you need to be able to quickly pivot from having a list of recommendations to making those site changes in order to increase traffic, conversions and revenue.
BrightEdge Site Audit is the only single-platform solution that delivers a comprehensive website audit within an enterprise-grade SEO platform. In a single workflow, you can quickly and easily pinpoint and fix the critical site errors that drive the greatest benefits to your bottom line.
Identify, quantify and prioritize optimizations for the greatest business impact
Pinpoint the improvements with the best potential benefits
With Opportunity Forecasting, see a side-by-side comparison of your pages to prioritize changes based on business outcomes.
Get the business justification to secure executive buy-in
Demonstrate the projected business impact of optimizations to get the necessary buy-in and resources from executive stakeholders.
Take action within an integrated workflow
Unlike other solutions, Site Audit is directly accessible within the BrightEdge platform. Act on site recommendations with just one click, to quickly fix problems and drive better performance.
Measure results to demonstrate business impact
Connect actual business outcomes to your site changes. After auditing and making changes to specific pages of your site, run Page Reporting or create StoryBuilder dashboards to clearly view how your improvements contribute to business results.
Monitor changes to maintain performance
Once you’ve done the work to fix site errors, you want to ensure ongoing performance. Set Anomaly Detection rules to be alerted to site changes before they negatively impact your traffic, conversions and revenue.
Customize your audit to view the most critical tech fixes
Audit your desktop or mobile site and view site errors according to severity or frequency. Unlike other solutions - that take up to a day to complete an analysis - with BrightEdge Site Audit, you can determine the most critical site errors immediately so that you can begin taking action.
Where other solutions provide a list of technical errors without guidance on where to start - and why - BrightEdge Site Audit provides an end-to-end solution. Within a single platform, conduct a comprehensive assessment of your site's health and then immediately follow through to quantify, prioritize and fix errors - removing technical obstacles that block organic performance to drive more traffic, conversions and revenue.