A BrightEdger

M Posted 11 years 3 months ago

t 9 min read

BrightEdge Content Optimizer 3.0 recognized as breakthrough capability for content performance marketing success

The BrightEdge Content Optimizer 3.0 has been selected as a finalist today for the 2015 American Business Awards!

The American Business Awards, also known as the Stevie® Awards, are considered the nation’s preeminent business awards program. This year, more than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted. BrightEdge was recognized as a New Product or Service of the Year in the Software Content Management Solution category.

In light of Content Optimizer 3.0’s recent Innovation Award win at Adobe Summit 2015, our recognition as an American Business Awards finalist reinforces the importance of this breakthrough technology for digital content analysis and successful content performance marketing strategies. To win on the content battleground, marketers need a comprehensive understanding of not only their own content’s performance, but also their competitors’.

BrightEdge’s Content Optimizer 3.0 is the most powerful solution on the market, providing marketers with a holistic analysis of both. Backed by sophisticated web-wide data technology, Content Optimizer 3.0 breaks down competing content in detail, showing brands what their competitors are doing right, what they could do better, and how they can apply that knowledge to their own strategy. In addition to in-depth competitive insights, Content Optimizer 3.0 allows marketers to better understand consumer demand around specific topics and keywords, view the momentum of their content optimization progress, and tailor content to fit their organization's specific needs and goals.

The BrightEdge team looks forward to the announcement of the Gold, Silver, and Bronze Stevie® Award winners later this fall. This is a tribute to all of the feedback received from BrightEdge customer community who helped us improve the technology to support marketers’ success. Additional details about The American Business Awards and the list of finalists in all categories are available at www.StevieAwards.com. More information about the Content Optimizer 3.0 can be found on the BrightEdge website.

A BrightEdger

M Posted 11 years 3 months ago

t 9 min read

We are delighted to share the news that last week BrightEdge’s latest content performance marketing innovation, Landing Page Optimizer, won the Adobe Partner Customer Impact Award at the Adobe Summit EMEA. And, BrightEdge presented live in front of 4000 digital marketers during the day 2 general session -- the first time a partner has been allowed to present at ‘Adobe Sneaks’ main stage.

BrightEdge is committed to customer success and innovation is at the core of everything we do. As leaders in the content performance marketing market, this award is testament to the hard work, dedication - and commitment to the success of the community – that drives the BrightEdge culture.

The Customer Impact Award – Innovation at Its Best

Adobe Partner Briefings are premier global events strictly for valued Adobe Solution Partners. Each Partner Briefing event takes place a day before a major Adobe customer event with customized content armed to help customers win big with the Adobe Advantage. BrightEdge presented to Adobe senior executives, Adobe product teams, and industry experts among only 6 partners selected, including:

• Accenture
• Deloitte Digital
• Rosetta Marketing
• CACI
• Decibel Insight

BrightEdge innovation won!

Landing Page Optimizer on the Main Stage Demo at Adobe Summit – A #BrightLanding

On Day 2 of the Adobe Summit EMEA Brad Mattick, VP of Marketing and Products at BrightEdge, presented live on stage in front of 4000 digital marketers, agencies, brands and thought leaders. The feedback was fantastic, and as social media channels went wild following #brightlanding, our Landing Page Optimizer demonstration wowed the live audience.

BrightEdge Landing Page Optimizer integrates seamlessly with Adobe Experience Manager, offering landing page ideas that marketers should consider when using AEM's new performance targeting capabilities, powered by Adobe Target, to test landing page variations. Landing Page Optimizer is powered by BrightEdge Data Cube intelligence. The Data Cube uncovers opportunities at web-wide scale and delivers valuable insights to marketers in the form of specific, actionable recommendations.

With Landing Page Optimizer, for the first time ever, marketers will be able to automatically optimize landing pages to win on the content battleground. Additionally, Landing Page Optimizer gives marketers a rich context of what competing pages and sites are doing and enables accelerated page candidate element identification and creation. This latest award and recognition comes hot on the heels of a string of successful business accolades and awards that include BrightEdge CEO, Jim Yu, being named as semi-finalist for the Entrepreneur of the Year Award and BrightEgde being named a finalist at ‘the Shorties’ – the American Business Awards Over the coming weeks we will be sharing more photos and live videos from the Adobe Summit. All presentations and sessions will be live here.