---
title: SPARK Online
url: https://www.brightedge.com/spark-online
---

# SPARK Online

Free to attend, no travel required - just the insights, launches, and connections that move your AI search strategy forward.

## Event Agenda - September 22, 2026  
9:00 AM PT | 12:00 PM ET
- **9:00 AM - 9:50 AM PT**  
  Opening Keynote with Jim Yu and Lemuel Park
- **9:50 AM - 10:30 AM PT**  
  Customer Panel with Ran Van Riper
- **10:30 AM - 11:15 AM PT**  
  Latest BrightEdge AI Search Certification (Includes a Break)
- **11:15 AM - 11:30 AM PT**  
  Closing Remarks

---

## Our speakers

Hear from BrightEdge customers, industry experts, and executives who are redefining what is possible with AI search and SEO.

![](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/inline-images/Anna Mariani.png)
**Anna Mariani**  
SEO/GEO Digital Marketing Manager

![](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/inline-images/Brian Zander.png)
**Brian Zander**  
VP Marketing

![](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/inline-images/Michael.png)
**Michael Dobbs**  
SVP, Head of SEO & LLMO

![](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/inline-images/Ron Weber.png)
**Ron Weber**  
Senior Director of Web and SEO

![](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/inline-images/Frame%203772_0.png)
**Jim Yu**  
CEO

![](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/inline-images/Frame%203773.png)
**Lemuel Park**  
CTO

![](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/inline-images/Frame%203775-2.png)
**Ran Van Riper**  
Chief Customer Officer

![](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/inline-images/Frame%203774.png)
**Angela Renahan**  
Senior Manager

---

## SPARK Online Certification: BrightEdge AI Professional Advanced Certificate

BrightEdge Certifications

**New at SPARK Online:** Hands-on Advanced Certification for SEO professionals and digital marketers ready to move beyond the basics. Walk through a real workflow to see where your brand shows up across search and AI, spot gaps versus competitors, and turn those insights into action, then complete a quiz to earn your BrightEdge Advanced Certification.

**Bonus**  
Walk away with more than a badge; every completer gets a ready-to-use checklist to apply straight to their own search strategy.

Already certified? This introduces new product capabilities, not a repeat.

---

## What to expect?

01. **Keynote:**  
   Join Jim Yu, CEO of BrightEdge, for a forward-looking perspective on how AI is reshaping search, discovery, and the path to purchase, and where brands should focus next.

02. **Product Launches:**  
   Get an exclusive first look at the latest BrightEdge innovations with Lemuel Park, CTO. See new capabilities in action and discover what they mean for your AI Search Strategy.

03. **Customer Panel:**  
   Hear directly from leading brands about how they're adapting to AI Search, measuring visibility, and turning emerging opportunities into business impact.

04. **Certification:**  
   Take part in the latest BrightEdge AI Search Certification with a 30-minute hands-on workflow followed by a 15-minute quiz. Walk away with a new credential and practical skills you can put to work immediately.

05. **Takeaway Checklist:**  
   Certification attendees will receive an exclusive, ready-to-use checklist designed to help you apply what you learned and take the next step in your AI Search strategy.

For any additional queries, please contact [event_planning@brightedge.com](mailto:event_planning@brightedge.com).

More speaker announcements and event updates will be rolling out in the weeks ahead.