As of May 2015, there were approximately 47 billion Web pages indexed on Google. For businesses looking to leverage the Internet to find customers, that number can be intimidating. Digital marketing, especially for longer sales cycles, revolves around building engagement. You want to develop a relationship with your page visitors, so they come to view you as the industry authority and trust what you have to say. Search engines watch for this type of engagement. A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. This will keep visitors on the page, boosting engagement and therefore ranking.