The difficulty of processing unstructured data is most often brought up in the context of the business analysts charged with extracting the insights inside, but it’s an equally big challenge for the developers who produce the software supporting that work. Last week saw Microsoft Corp. come to the rescue with a new service that makes usage logs from an organization’s Office 365 deployment available in one place for applications to tap.

With the rise of new technology and innovation, it’s no surprise that the marketing tech (MarTech) space is truly booming. As a result of an increasing number of businesses need for analytics, data, and new communication tools to revolutionize their marketing efforts, MarTech companies that make big data simpler, and more accessible are a necessity.

Silicon Valley-based software company BrightEdge plans to build a sales office in downtown Cleveland. The marketing technology company that uses data analytics to improve online content marketing for companies has 10 employees so far in the Fifth Third Building on Superior. But a company official said he expects the office to have 25 to 50 employees in the next six months.

BrightEdge, the essential content performance marketing platform, today announced the release of BrightEdge Content Optimizer 4.0. Marketing leaders can now motivate and make it easier for their content producers to optimize content before it’s published. This latest release includes a topic personalization engine to fine-tune multiple topics for a particular audience and optimization scores that drive teams to develop content that performs.

BrightEdge, the essential content performance marketing platform, today announced the release of BrightEdge Content Optimizer 4.0. Marketing leaders can now motivate and make it easier for their content producers to optimize content before it's published.