A BrightEdger

M Posted 10 years 5 months ago

t 9 min read

At BrightEdge the entrepreneurial mindset is present in everything we do. We’ve come a long way from humble beginnings under Jim Yu’s kitchen table to now operating in eight offices across four continents and working with more than 1,200 innovative customers, but we’ve never lost touch with our entrepreneurial roots. The dedication to drive innovation, think big and build a company for long-term success are key aspects of our company culture. That’s why we’re honored to announce that Entrepreneur magazine has named BrightEdge one of the “Best Entrepreneurial Companies in America” as part of its Entrepreneur360 Awards (E360). In addition to looking at bottom-line success, E360 did a comprehensive examination of America’s fastest-growing companies to identify and commend those that exhibit the “ability to create lasting success as a company.”

BrightEdge was recognized as a leader in the Best Practicers category as a company that “[reports] not only sustained but especially rapid growth, and almost no problems in any area of management or performance.” “Those honored have identified a problem, come up with a unique solution, and bravely built their enterprises around it,” says Ryan Shea, president of Entrepreneur Media. “They’ve accomplished new ways of producing sustainable growth and are an inspiration to others who want to fulfill their own entrepreneurial goals.”

In addition to the E360, BrightEdge has been honored to receive multiple awards this year. Those accolades include placing on the Inc. 5000 fast-growth companies, winning a Stevie Award and being named a DigiDay Signals finalist for sustained product innovation, and securing Adobe’s Customer Impact Award for commitment to customer success.

We’re humbled by these awards, but what’s even more fulfilling is the fact that they all reflect our core values of customer success, innovation, and growth. It’s due to the hard work of our team members, the innovation of our customers, and the passion of the larger BrightEdge community that our packed awards case is quickly becoming a physical representation of the values we stand for. And to honor that community, we invest in them — that’s why we’re hosting Share16 to bring in entrepreneurs, thought leaders and leading brands to share insights and elevate performance. Through nonstop innovations and events like Share16, we continue our journey of entrepreneurship together.  

A BrightEdger

M Posted 10 years 5 months ago

t 9 min read

We talk a lot about innovation at BrightEdge — it’s what we’re most passionate about, what gets us out of bed in the morning and keeps us working late into the night. We believe in building technology that fuels the success of our community and helps them achieve their goals. And, our community has embraced this passion for innovation. In the last year, we’ve delivered on over 300 ideas suggested through our Voice of the Customer Program. We’re fortunate to have been recognized for this innovation. The team at BrightEdge along with our community has driven ideas that have earned us awards, such as being ranked #770 on INC’s 5000 Fastest Growing Companies, receiving the BMA B2 Award - Service Provider of the Year: Marketing Technology, and being recognized with Adobe’s Customer Impact Award.

With all ten of the largest ecommerce companies, nine out of the top ten largest hospitality groups and eight of the top ten largest technology companies among our BrightEdge customers, we’re lucky to have built a community of marketers that drives our innovation. In particular we were inspired by the use case of our customer Microsoft. With over 30 business units and 650 users accessing the BrightEdge platform, we looked at how other leaders can win, scale, and achieve that type of success. That’s where Enterprise Edition comes in. We are excited to introduce this enhanced version of our platform designed to help marketers with larger, more complex businesses scale their programs and elevate their performance. Enterprise Edition empowers marketers to run their content programs with the communication, control, and impact they need. Enterprise Edition addresses the three main goals marketers at large companies have identified as key to their organizations:

Build Bridges

As organizations increasingly focus on content performance we want to make it easier for them to communicate results and share information across business units, geographies, and teams. A host of different Enterprise Edition capabilities empower teams with cross-organizational alignment and reporting. Hierarchical roll ups allow products to be organized and grouped by sub-categories to clearly communicate how individual business units are performing and how this impacts the overarching product line. So, for example, a company could look at how Star Wars toys contribute to the overall action figure category’s revenue. Multi-account reporting segments performance by unique web properties enabling marketers to report on things, like revenue growth for individual countries as well as aggregates performance to show how a regions such as EMEA is performing year over year.

Maintain Control

Sophisticated companies have many stakeholders with varying roles and responsibilities that contribute to content performance efforts. With custom profiles, organizations can ensure the right people have access to the right areas of the platform to retain control as they grow and scale. Administrators can create custom profiles to govern access levels that suit the roles and responsibilities of all types of team members. For example an administrator may setup a category manager’s access with permissions limited to view only their specific business category, whereas a Technical Analyst may have access to Site Audit.

In addition, Activity Stream shows administrators what changes have been made to the system and by whom in order to increase clarity and supervision.

Elevate Results

While organizations are made up of many different individuals, teams and departments, what matters at the end of the day is driving impact as a whole. Enterprise Edition allows administrators to customize fiscal calendars and goals in order to reflect their brand’s individual practices for the most relevant insight and recommendations. Metrics can be customized, and common KPIs can be established to shed light on performance across category and location in a uniform way, giving insight into market share and competition.  

With Enterprise Edition, we help marketers scale their programs, retain control, and elevate their performance. To us, that’s the ultimate sign of success — so to the BrightEdge community, I want to say thank you and congratulations. We couldn’t do it without you.