Learn 6 Ways to Do Competitive Benchmarking on BrightEdge
Date and time: Friday January 22, 2016 12:00pm AEST
Duration: 45 minutes
Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors.
In this 45-minute webinar Customer Success Manager Kylie Tabrett will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to covering:
- Competitive Dashboards
- Competitive Comparison
- Competitive Anomaly Detection
- Market Landscape Analysis – Share of Voice
- Content and Keyword Gap Analysis
- Link Building Assessment and Link Expansion
These techniques will help you get the jump on your competition in 2016.