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BrightEdge Content Optimizer 4.0 Helps Brands Improve Marketing ROI
Latest Enhancements Motivate Marketers to Create Content That Drives Engagement, Impacts the Bottom Line
SAN MATEO, CA – November 17, 2015 – BrightEdge, the essential content performance marketing platform, today announced the release of BrightEdge Content Optimizer 4.0. Marketing leaders can now motivate and make it easier for their content producers to optimize content before it’s published. This latest release includes a topic personalization engine to fine-tune multiple topics for a particular audience and optimization scores that drive teams to develop content that performs.
When it comes to capturing audience attention, modern marketers face more competition than ever before. According to the Content Marketing Institute, 77 percent of B2C and 76 percent of B2B marketers expect to produce more content in 2016 than 2015. At the same time, the challenge of connecting content to the bottom line persists — only 38 percent of marketers in the same report said their content marketing is effective. Successfully marketing today means running content marketing by the numbers and creating a culture of content performance.
Content Optimizer 4.0 facilitates this culture. Each content producer tracks toward content optimization goals and sees exactly which improvements to make on an ongoing basis to boost performance.
“Marketers still struggle to create content that yields measurable business results. It’s not about quantity or guesswork, it’s about understanding what your audience cares about and developing relevant content that drives meaningful engagement,” said BrightEdge co-founder and CEO Jim Yu. “That’s why we built BrightEdge Content Optimizer 4.0. It helps brands create a culture of performance within their marketing teams by driving practitioners quickly along a path to better content.”
Enhancements include:
Content optimization score: Marketing leaders can set content improvement targets for each marketer, to incent them to complete recommendations and gain points toward their target score.
Tailored optimization: Marketing leaders can fully customize optimization measurement and assign more weight to elements of their content program (e.g. specific pages, products, geographies, etc.) that have the biggest impact on their business.
Topic personalization engine: Powered by the BrightEdge Data Cube, this capability allows marketers to improve the performance of multiple topics on a page and pinpoint the group of topics the audience cares about most.
In addition to the new enhancements, Content Optimizer 4.0’s native integration with Adobe Experience Manager makes it fast and simple to publish optimized content and get it in front of the right audiences.
“Quickly delivering relevant content is a competitive advantage as brands vie for customer attention across channels. Marketers need strong content, analytics, and personalization capabilities to come out on top,” said Loni Stark, Senior Director of Strategy and Product Marketing, Adobe. “Our customers will be confident knowing that they are delivering the best digital experiences through Adobe Experience Manager and BrightEdge.”
BrightEdge’s Content Optimizer puts the customer experience first, giving CMOs and their teams the necessary intelligence to create and improve content tailored to their target audience’s demand.
“With the deluge of content available today, marketing leaders must drive their teams to create content that resonates with their customers,” said Clay Stobaugh, CMO of John Wiley & Sons. “Content performance marketing is now an imperative—every marketing organization must have it in its repertoire to win with today’s informed and engaged customers.”
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s 1,200+ customers include global brands such as 3M, Microsoft and Nike, as well as 41 of the Fortune 100. The company has eight offices worldwide and is headquartered in San Mateo, CA.
Wiley's CMO An Open Book About Digital Transformation
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Andy Betts
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The chief marketer’s journey into a rapidly transforming digital ecosystem is one fraught with multiple obstacles that range from talent management to executive sponsorship.
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