6 Proven Ways to Improve Bounce Rate According to BrightEdge Research an estimated 52 percent of clicks on non-branded queries will go to the top 3 sites listed on the SERP. The higher your site ranks, the more clicks you will naturally receive. When Google ranks websites, they use their algorithm to try and identify […]

The post What Is an Acceptable Bounce Rate? appeared first on BrightEdge SEO Blog.

SEO Success Thanks to the BrightEdge Platform

enewton@brightedge.com
enewton@brightedge.com
M Posted 6 years 10 months ago
t 9 min read

Case studies from the BrightEdge community

BrightEdge makes it easy for brands across all sectors to grow with their SEO initiatives. SEO plays a critical role throughout the buyer’s journey, helping brands increase their visibility for potential customers and achieve SEO success. Quality SEO will help brands have a strong presence on the SERPs, casting them as industry leaders and insightful experts. 

The top-of-the-funnel stage tends to receive the most attention from companies considering how to improve their SEO effort, but the strategy also offers considerable power for the rest of the customer journey as well. Customers use search throughout their buying process. 

During the early stages, they tend to seek out educational content as they read a variety of articles and consume different types of content, trying to determine how they want to solve their pain points.

As they move forward with their top company possibilities, however, they still perform searches. These prospective customers want to compare the brands to others and look at the results other customers have seen during the middle stages of the funnel. As they prepare to buy, they will look for deals and promotions that help them get the best possible value and ensure that they receive the most value for their purchase.

The power that the Brightedge platform offers works for organizations of all sizes, therefore, can have a tremendous impact on SEO success, the funnel of clients, and their ability to bring in new customers. 

We have selected three BrightEdge customers from different sectors who have successfully employed the platform and thus seen tremendous SEO success..

Kiddie Academy

Kiddie Academy offers educational childcare. They wanted to focus on local SEO, to reach new customers, and broader SEO that would help them connect with potential franchise owners.

AIS/Thrive

Based out of Atlanta, Thrive wanted to increase their visibility to new buyers. Their paired with AIS Media to create an SEO campaign that would help them meet aggressive business goals.

Philips Hue

Philips Hue is a smart lighting brand that works to provide customers with the best lighting experience possible. They wanted to launch a blog as a pilot in the UK and then expand.

Strategies to nurture their SEO throughout the sales funnel

As these companies set about improving their SEO strategies, they had several commonalities, despite their diverse industries.

  1. Each of them looked at gaps in their sites. To ramp up an SEO initiative, brands have to understand where the gaps in their current content creation process lie. This allows them to start to identify where they need to create content and how they can ensure that the content they produce encourages people to move down the sales funnel.
  2. They used BrightEdge to find keywords that aligned with the customer experience they wanted to create. Keywords do not only matter at the top of the funnel. Knowing the terms people search for in the middle and bottom stages of the customer journey make it easier to create content that can bring people through all the stages of the journey towards conversion.
  3. They understood the importance of using SEO throughout the entire funnel. They did not only look at the top of the funnel, but instead used their early stage content as a part of a larger strategy that helped them convert that traffic into customers.

As these three organizations set out to improve their SEO campaigns, they worked with the BrightEdge platform and team to experience some incredible results. Here are a few of the strategies and platform features that these brands use to drive their SEO success.

BrightEdge features to build an SEO success strategy

Recommendations

The recommendation feature of the platform allows site owners to easily see what parts of their pages need improvements. Rather than going through page by page, they can prioritize which changes will give them the best results. This allows them to see the most progress while optimizing their time investment.

AIS used the recommendation engine, along with preferred landing pages, to create content that was segmented to the needs of the audience. The recommendations helped them better optimize their pages to attract users at each stage of the buyer’s journey.

discover seo success with brightedge recommendations

Data Cube

The Data Cube is the powerful BrightEdge feature that makes it easy to perform a variety of types of content research. For SEO purposes, it allows customers to identify keywords and easily understand their search value. With data such as the search volume, the level of competition for the keyword, and even if they keyword produces alternative types of results on the SERP-- such as videos, Quick Answers, or images-- customers can use this information to build a full strategy. 

Philips Hue used the Data Cube to find keywords that they could use to create clusters of non-branded keywords. This allowed them to start to expand their blog by creating helpful content that could begin to earn them rankings. They were also able to find keywords that offered great potential for building a strong blog by finding the terms that had high search volume but low competition. This got their blog off to a running start.

AIS also used Data Cube to nurture their SEO success. Thy uncovered keyword opportunities that aligned well with aggressive business goals Thrive had put forth. Specifically, the brand was able to find the critical keywords that played important roles in customer decision making. They were thus able to map content that nurtured growth and kept customers moving through the buying process. 

discover seo success with brightedge datacube

Customer Service Team

In addition to the incredible features on the Brightedge platform itself, the importance of the customer service team can also not be underestimated. The BrightEdge support team can use their knowledge of SEO as well as the platform to help customers achieve their maximum possible SEO success.

With the client Kiddie Academy, the BrightEdge team worked with their internal marketing professionals to find opportunities where they could win Quick Answer placements. The strategy worked successfully, which helped Kiddie Academy to dramatically increase their real estate on the SERP, and thus their brand recognition and the number of clicks they received to their site.

The BrightEdge team also worked with Kiddie Academy to identify gaps within the site. Working together to repair these gaps made it easier for the site to nurture customers and drive more business to the client.

Philips Hue also turned to the customer success team to maximize their results. The team worked with Philips Hue to identify important keyword clusters and potential terms that they could go after on their blog to increase their SEO success. This guidance helped them grow their blog quickly.

Results

All three groups saw dramatic increase in their SEO rankings by using these important features. Kiddie Academy saw a 249% increase in their high-ranking keywords in position 5 or better along with a 41 percent increase in organic conversions. Philips Hue was able to increase the readership by 10,000 additional visits per month and enabled them to roll their blog out to other important markets. AIS and Thrive achieved an 87.8 percent increase in page 1 rankings, increasing their market share. Their increase in organic leads led to major client deals.

Understanding the importance of SEO throughout the sales funnel can empower brands to get the most out of the BrightEdge platform and see strong results that will help them drive their brand. Come and explore our case studies for these three clients to learn more about their SEO success and how they reached the results they achieved.

Case studies from the BrightEdge community BrightEdge makes it easy for brands across all sectors to grow with their SEO initiatives. SEO plays a critical role throughout the buyer’s journey, helping brands increase their visibility for potential customers. Quality SEO will help brands have a strong presence on the SERPs, casting them as industry leaders […]

The post SEO Success Thanks to the BrightEdge Platform appeared first on BrightEdge SEO Blog.

Local SEO: The Latest Developments to Drive Local Search

enewton@brightedge.com
enewton@brightedge.com
M Posted 6 years 10 months ago
t 9 min read

Since 2014, local search has been adapting at an incredible pace. It fits with Google’s relevancy mantra—delivering the best search results to users based on their location. But that means businesses and marketers have to keep up with the changes—especially brick-and-mortar shops that rely on local traffic.

Outside of the formal algorithm rollouts, we’ve seen fluctuating local search and changes to Google My Business. The carousel was replaced with the local pack. The local pack was trimmed from 7 results to 3 items. Local directories were also evaluated heavily for their quality guidelines.

brightedge discusses driving local search results with local 3 packMore recently, it’s become vital for a business without a storefront to define its service radius. It has also become more difficult for brick-and-mortar businesses to target cities too far outside their physical address.

Think about what you search for when you have a specific local intent. The verticals affected most by this ever-changing landscape are the ones you’d think of first—the restaurant, hotel, and travel industries.

Although Google has not launched a major algorithm update for local search results since the Pigeon update back in 2014, they have made several changes to the Google My Business Pages. These changes have made it easier for businesses to engage with customers through the SERP, encouraging them to visit the business page and hopefully visit the store in person or make an online purchase. 

Here is what every business interested in excelling in local search needs to know.

Google’s Local Search Goals

Google’s local ranking emphasis and ongoing local efforts contribute to the overall goal of Google—personalization and relevance. Someone searching for a local product or service, whether they’re at home on a desktop or walking down the street searching on mobile, should see the best possible results.

In order to deliver on this, Google aimed to define the parameters of local search as precisely as possible. Instead of general city targets, geolocation was further dissected into neighborhoods. This gave new emphasis to the importance of a correct NAP (Name, Address, Phone Number) and a shift in how successful local marketing would be.

How Google Ranks Local Search Listings

In order to understand how local search rankings fluctuate, you have to monitor your brand and keyword targets at a local level, instead of just the US. BrightEdge can help you determine your geo-targeted market and create specific localized campaigns for your brand or service.

The local search ranking factors are important to monitor on a yearly basis. The existing ranking factors are present here, albeit with a local focus—on-page optimization for local terms, link signals with local relevance, social signals. There is also a heavy focus on specific local SEO factors—Google My Business signals, NAP consistency across citations, and the strength of your review portfolio. Now quality is favored over quantity, and the search radius continues to shrink with laser-like precision to the business’s storefront address and neighborhood.

In addition, signals like reviews and citations are also becoming more refined under the Google microscope. Accuracy and relevancy can enhance citation signals along with the quality of the directory or aggregator used. Just a large volume of reviews isn’t enough to rank either—the timing, consistency, and the quality of review sites are all factored into the local search ranking algorithm.

Content Marketing for Local SEO

In addition to your existing strategy that targets your brand, products or services with high-volume keywords, you’ll need almost an entirely different strategy that targets your local neighborhood, or to at least weave some local search elements into your existing content.

First you want to identify your radius and your local audience. What neighborhoods do you want to reach, and who makes up those neighborhoods? What are they searching for, and how can you help them?

This is where your content strategy can go outside the grid when it comes to your brand. If you’re a maternity clothing store in Astoria, you want to build content for new moms and maternity clothes. But you can also hone in on your local keyword targeting by writing about the best daycares in Astoria and your surrounding neighborhoods—relevant and hyperlocal.

In order to identify your audience and their needs, you can use the tools already at your disposal—Google Analytics demographic information and interest categories, Facebook Insights, AdWords Keyword Tool and more.

It’s important to monitor your content performance for your local search strategy. Identify the goals you want to achieve—do you want more traffic from your surrounding neighborhoods? Do you want to rank for local search queries? Do you want more sales from your immediate location? Once you’ve identified your goals, tailor your local content strategy to achieve them.

In addition to just creating content, make sure you are optimizing it. Craft local-focused meta titles and descriptions and optimize your images for local search.

Pay attention to your industry. If you’re in real estate or hospitality, you can corner the local content market with neighborhood guides, local landing pages, and “best of” lists.

The key for local content is to be useful to your market. That can mean promoting events, news, sports teams, or little-known spots and becoming the go-to resource for your neighborhood.

Best Practices for Local Search

If you’re looking to ramp up your current SEO strategy, or if you’re starting from scratch, there are best practices to consider for your local SEO.

  1. Consistency

Both on and off site, your Name/Address/Phone Number listing needs to be consistent. It’s worth spending the time to update anywhere your business might be located on the web to match exactly how you’re listed on your website.

  1. Citations

Speaking of your business listings, check to make sure you’re listed everywhere that’s relevant to your business and seen as a quality site. Sites like Yelp, Foursquare, and of course:

  1. Optimize your Google Business Page

Update and optimize your Google My Business page with your NAP, categories, keyword-targeted description, photos, and more.

  1. Optimize on-page for local

Your content and site architecture should reflect your local search strategy. Make sure your city and neighborhood targets are present in your copy and metadata. Take advantage of Schema markup to boost this content.

  1. Manage your reputation

Your online reviews can make or break your local business—and Google knows this too. Review signals are quickly climbing the ranks as part of the ever-changing local algorithm.

  1. Do not neglect mobile

Remember that Google has found an estimated 94 percent of smartphone users have looked for local information. Make sure that your page is fully mobile compatible and that your content has been optimized for users on-the-go.

A local content strategy and citation building strategy should be ongoing. Make sure to start with your site foundation to create an optimized local template for copy and metadata. Don’t Overlook These Crucial Parts of Local SEO

Taking advantage of Google Business Pages

Most businesses know that claiming their Google Business page comprises step one of a successful local search strategy. Over the past few years, however, Google has also introduced a number of new features for the pages. These features offer opportunities to engage even further with prospective customers and attract attention to their pages.

Google Q&A

Prospective customers can ask questions of businesses right from the SERP. These questions appear on your local search listing when your business pops up. Many businesses fail to pay attention to these questions, which results in long lists of questions that appear on the page with no answer. Sometimes even worse, the answers that do appear come from other users and might not be helpful for the business or might even be detrimental.

Neglecting to answer your questions can detract from your efforts to demonstrate that you care about your customers. Remember also that the questions people submit, chances are other prospective customers want to know, too. Prioritizing answering these questions will improve your appearance on local listings and give customers a better understanding of how you can meet their needs.

See What’s In Store

You have the option of allowing customers to see what is in your store, before they even step foot in your building or visit your ecommerce site. Those looking for a particular product will appreciate this opportunity to verify that you carry what they need before they go through the effort of going to your business. For customers deciding which store to use, your ability to provide with concrete evidence that you will meet their needs will encourage them to convert.

Google Business Postsbrightedge discusses improving local search results with google business

You can create temporary posts on your Google Business page that will allow you to notify customers about various important events, services, or listings right when it is most likely to have an impact. You can create posts directly from the Google My Business App. Posts do expire and the purpose is to highlight timely news or promotions. Google displays the posts to customers on your Google Business Page, so use them to give prospective customers one more reason to visit.

Reputation Management and Local SEO

Reviews are crucial to your local SEO strategy. Not only are they considered a ranking signal, but managing your reviews should be extremely important to you as a business owner. Why? Because it’s extremely important to your customers.

Earning favorable reviews on the top sites—Google My Business, Yelp—will help that first interaction that local searchers will see on their desktops or mobile phones and tablets. The process of getting reviews is tricky, and one that is monitored more and more by Google. Here are some key takeaways for reviews:

  • Whenever possible, acquire naturally
  • Speed and velocity of reviews are monitored—keep track of your requests and promotions to avoid an influx of reviews
  • Responding to negative reviews is easier than trying to remove them

You can get creative with asking your customers to post reviews, but you should always let them know where you’re listed and how to leave a review—especially in the case of a favorable sale or interaction.

The response to negative reviews can’t completely combat the effect of that negative review on a potential customer, but a smart and thoughtful response can negate some of the backlash.

In addition to reviews, social media is a great way to maintain your reputation for local SEO. Using and optimizing sites like Twitter and YouTube can help boost your local content and dominate your local SERP presence.

Can’t get enough local? Check out our other local SEO blogs.

Since 2014, local SEO has been adapting at an incredible pace. It fits with Google’s relevancy mantra—delivering the best search results to users based on their location. But that means businesses and marketers have to keep up with the changes—especially brick-and-mortar shops that rely on local traffic. Outside of the formal algorithm rollouts, we’ve seen […]

The post Local SEO: The Latest Developments to Drive Local Engagement appeared first on BrightEdge SEO Blog.

BrightEdge Announces 2019 North American Edgie Awards Finalists

enewton@brightedge.com
enewton@brightedge.com
M Posted 6 years 10 months ago
t 9 min read

As part of the run up to BrightEdge's Share19 on October 18th and 19th in New York City, the company has selected and announced the 2019 Edgie Award finalists in 7 categories.

BrightEdge's awards program recognizes the excellent work done within the BrightEdge community by brands and agencies. To that end, we looked for customers' best stories and results of 2019 in the following categories:

Award categories

  1. Innovator Award -- Looking for interesting AI, machine learning, automation, robotics, innovative and deep use of platform.
  2. Performance and Results -- Driving business results through the SEO/content channel, please share % growth and hard $ numbers if you can.
  3. Michael Kirchhoff Technical SEO Award -- An individual who shows outstanding character and SEO expertise and philanthropic work. Learn more about Michael Kirchhoff and why we named the award after him.
  4. Digital Marketer -- An individual who exhibits expertise outside of the SEO channel.
  5. Elevating Award -- Looking for cases where SEO was elevated horizontally and vertically in the org.
  6. Community Ambassador -- A person who is active and contributes to the BrightEdge community, online, user groups, and Share.
  7. Best International -- Technical implementation across many countries and the incremental results driven.
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The finalists in alphabetical order are:

1-800-FLOWERS
AMC
BOEING
BLUE MOON DIGITAL
DILIGENT
EATON CORPORATION
GOLDEN SOURCE
IBM
IPROSPECT
KIDDIE ACADEMY
KINTONE
MARRIOTT
MERKLE
NEW ERA CAP CO
NOBLE STUDIOS
PEPBOYS
PLANET DEPOS
REPRISE
STANFORD CHILDREN'S HOSPITAL
SUNWING
TERADATA
TOMBRAS
UC DAVIS
WORKDAY
WPROMOTE

We congratulate all the finalists and extend our best wishes to claim the award in their category and division.

How to Attain Efficient SEO Management

gregalbuto
gregalbuto
M Posted 6 years 11 months ago
t 9 min read

SEO management means integrating different parts of SEO best practices to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic. With more than 51% of traffic coming from organic search, doing SEO effectively becomes increasingly important. Search algorithm enhancements have driven the growing complexity of SEO optimization. Increasing competition is pushing many companies to create more content and to make it better quality, more engaging, and mobile optimized. All these factors make SEO efforts sophisticated and require a clear framework and an appropriate technology. With 8 years of close cooperation with such top SEO performing brands as Microsoft, Twitter, Facebook, Home Depot, Deloitte, 3M, and many others we developed a solid 4-step methodology for efficient SEO management. Our BrightEdge platform helps to make each of these 4 steps faster and easier – saving time on analysis, measurement, and reporting. This frees you to concentrate on content creation and bringing more value to your customers. The platform covers the entire SEO cycle – from context-based goal setting and understanding the audience to optimizing the workflow. 

SEO management in 4 stepsbrightedge discusses seo management in 4 steps

  1. Identify demand
  2. Benchmark competition
  3. Optimize content
  4. Measure Impact

Identify demand

Targeting demand means learning which topics interest your audience and uncovering the queries your customers use to look for your product or service. First, you want to understand which topics your website already ranks for and what keywords are already driving good traffic. Make sure to preserve and defend those results in the first step of SEO management. Second, do keyword research to find new topics to expand your reach and new traffic or further engage your intended audience. The research and analysis involved in targeting demand makes it one of the most complex stages in the SEO cycle. Competitive pressure pushes companies to create more content and target more keywords. Marketers usually require multiple tools to get the necessary information and insights. High-quality targeting consumes a considerable amount of time. Even with free or inexpensive tools, marketers must find the hours needed to track down the information. That is why scalability remains a major SEO management challenge – doing a due diligence this way on 100s of keywords is possible, but it can hardly be done for 1000s of keywords. BrightEdge’s SEO management platform solves the scalability issue. The BrightEdge Data Cube is a unique, patented technology that makes targeting demand straightforward and drastically improves the efficiency and effectiveness of the research process. Data Cube is a resource in BrightEdge's SEO management platform that allows you to perform research both by domain and by keyword. On the keyword level, it suggests other potential keywords and allows you to track them with a click of a button. This feature will often identify relevant ideas and topics that you had not previously considered for SEO management. The Data Cube also segments its suggestions into High-Ranking Keywords, Long-Tail keywords and Universal Content results. On the domain level, the DataCube provides insights on the keywords for which the site ranks. This allows you to identify ‘quick wins’ where you can focus your optimization and SEO management efforts. Apart from your own keyword research, it is also important to understand the tactics that worked well and benefit your competitors.

Benchmark competition

Competition usually presents a challenge for marketers, but it is also a big source of opportunity. Each of your competitors is playing their own SEO game to increase their share of voice, and you can leverage their SEO management results for your own benefit. Understanding competitive analysis and which keywords and pages worked best for your competitors can guide your own keyword selection and make it easier to create content that will drive traffic. Data Cube and other features of the BrightEdge SEO management platform provide key insights for data-driven demand targeting and decision making:

  • Show which keywords drive the most traffic to your competitors’ sites and identify the pages ranking for each keyword
  • Provide keyword gap analysis – the words that your competitors rank for that you do not
  • Show the top-10 pages ranking for a keyword with information on all the important on-page SEO factors, including the H1, title tags, meta description and alt tags
  • Show trended SEO performance of your domain authority versus your competitors
  • Generate a Keyword Gap Analysis target list vs. each of your competitors

Backed by such a robust data set, you can strategize your SEO management and do demand targeting more efficiently to have more time for content creation

Create and optimize content

Creating content is always manual – it requires words and images and sticking to your planned cadence to keep your content fresh and your website breadth expanding. To have enough time for content creation, you need full SEO management platform functionality. As SEO analysis, content creation, optimization, and content measurement become more efficient, you will engender a culture of content in your company. The culture of content means motivating everyone in the content value chain to contribute ideas and assets to content production in their area of expertise. This distributed content creation labor can significantly boost your production capacity and keep the cadence highly competitive without impacting variable or project budget. Creating content efficiently is only the first step of SEO management, however. This new content also needs to be “findable” by the search crawlers. To rank and drive leads and new revenue, your content needs to be SEO-optimized. Optimizing content means utilizing technical SEO to improve page rank in the SERPs. Several key questions arise when approaching this step:

  • Which pages serve as landing pages for which keyword topics?
  • Which pages need to be optimized?
  • Which optimizations are the “quick wins” that will make the fastest impact?
  • What should be done on each page?
  • How do I track our progress in a bigger SEO team?

Most of these questions can only be answered with an enterprise-grade SEO management platform. BrightEdge tracks all your pages and provides key insights for optimization:

  • Provides a list of pages to optimize
  • Creates a to-do list for each page
  • Identifies “quick wins”
  • Develops a campaign module to make step-by-step optimization easy, even for non-SEOs
  • Uses a task module for easy SEO management within a team

SEO optimization with the help of the platform not only simplifies the entire process, but it also ensures that the group does everything consistently, without skipping steps. Many of our BrightEdge customers boosted their SEO efficiency by optimizing their existing workflow and standardizing it around the Campaigns and Tasks features of the platform. One of the most common SEO optimization pitfalls or mistakes is doing it in the “vacuum”. In today’s competitive search landscape, optimization means optimization in the web-wide context. When numerous players compete for the top rankings, it is important to understand what helps the market leaders win. BrightEdge provides that insight and helps you do SEO management and optimization in the existing context. BrightEdge’s SEO management keyword and page grouping functionalities provide greater insight and more ways to approach the organic data. On a page level, instead of manually uncovering the pages to optimize, you can structure work by creating separate groups for the main website pages, blog pages, specific campaign pages and more. On a keyword level, it gives you the convenience of separating new from existing keywords, research-sourced keywords from competitive-sourced ones, or dividing sets of words according to the SEO team working on them. Possessing all these insights makes your efforts easy to tune, execute and scale, but most importantly it allows you to generate new revenue quickly.

Measure content

So how well is SEO working for you and your SEO management team? This is the question many marketers fail to answer, resulting in low SEO budgets and limited ROI. The lack of data on how SEO drives revenue makes it hard to influence senior decision-makers and help them see the benefits of SEO. Measure. Measuring SEO ROI is a challenge. At BrightEdge, we found a way to make this process fast and easy – our StoryBuilder marries analytics data with metrics linked to ROI. The platform provides a precise look at how your SEO initiatives generated revenue and helped achieve business-specific goals. Report. Once you have all the right data in place, the next step in SEO management is reporting it to your stakeholders. Reporting usually means telling a story that answers 4 key questions:

  • What happened?brightedge discusses seo management, reporting must answer these 4 questions
  • Why?
  • How did this impact revenue?
  • What do we do now to continue seeing success?
  • While analytics engines show what happened, they usually fail to explain why and provide actionable responses.

The SEO management BrightEdge StoryBuilder answers all these questions and more. It offers you powerful multi-dimensional dashboards from templates that we designed with top SEOs from multiple industries. It also automates reporting so you can create and send various reports to different stakeholders on a preset schedule. This is how StoryBuilder can help you customize and improve your internal & external communications and build a stronger authority for SEOs. Content monitoring is also an essential part of the measuring process. The more content your company creates, the harder it is to track bugs, broken links, duplicate content, or drastic metrics changes. Keeping track of all those changes manually is next to impossible, and the majority of free or lower-end tools provide just a portion of this necessary insight. BrightEdge regularly scans your site with site audits to find any existing issues and notifies you whenever there is a significant change that impacts the major parameters you are tracking for your own domain and those of your competitors. BrightEdge helps you with SEO management by enabling you to set up Anomaly Detection which will inform you whenever the data triggers certain levels or events.

What do I do now?

Register for a demo. Our product experts will bring these 4 steps to life in a compelling online demo. During this presentation, you will be able to see what can be done for your specific business and industry case. In each demo we offer insights about your website performance and show how effective SEO can be with the right technology. This approach to SEO management will help you make the case to management and more importantly generate business outcomes. This 4-step methodology for efficient SEO management was developed in close cooperation with top SEO-performing brands, like Microsoft, Nike, Wiley, Marriott, Open Table, Home Depot, Deloitte, and 3M. Learn more about each step and see how to save time and increase efficiency on each stage of SEO cycle – from context-based goal setting and understanding the audience to optimizing the workflow.

Read the full white paper now.

Melton Trucking Increases Traffic by 25% Without New Content

Proven SEO success with BrightEdge builds case for SEO program

25%
increase in traffic
ZERO
new content created

Melton Trucking Increases Traffic by 25% Without New Content

Proven SEO success with BrightEdge builds case for SEO program

THE PROBLEM

"I did extensive research looking for the best SEO and content tool. The first thing that made me choose BrightEdge over the competitors was the Data Cube--the fact that it uses actual data versus extrapolated data. Every other one I looked at was extrapolated data. Extrapolated data provides an educated guess, but it’s still a guess versus real data. That made a big difference."

THE SOLUTION

"After a software purchase, a lot of time the service and attention just falls off. But the BE team, every one I’ve had over the years, has just been better and better, and that’s incredible. The service is so hands-on that it’s almost like a part-time head count.

BrightEdge is a really invaluable to help build buy in for content. It’s really hard to try to explain to people that we work to rank for 'this' keyword. You can’t rank for a word you don’t have content for.

On our main site, position and traffic are good but similarly we still need to expand content. I have a new boss, so we did this thing I called an SEO 'deep dive.' I brought her in and did a 50K foot overview of all the different components that make up my job and when we got to certain ones, particularly content and search, I pulled BrightEdge up. I did a comparison between us and some competitors, and I was actually fairly shocked at the recent progress."

THE RESULTS

"The green arrows and up percentages were the best I’ve seen. We gained 25% on 10 striking distance key words, so that’s impressive and perfect timing, so thanks to BrightEdge for that. That was just month-over-month and we picked up 25% traffic volume without the benefit of new content. There are just some keywords that due to scale, we may never get first rank, but if we can move up just a few places that’s a big win. That helped me immensely with 'buy in' for content production going forward." -- Frank Priboy, Advertising Manager, Melton Truck Lines

Request a demo of the BrightEdge platform today!

Share19 Early Bird Registration: 5 Reasons Digital Marketers Attend

A BrightEdger
A BrightEdger
M Posted 6 years 11 months ago
t 9 min read

brightedge share19 nyc skyline image

On September 18th and 19th, leading brands and marketers across the search, content, and digital marketing community will come together at Share19 in NYC. Over the course of 2 days the BrightEdge community will learn new best practices, shares their own expertise, and make connections that last a lifetime. 

Our focus this year is on optimizing the customer journey in real-time. At Share19, explore the latest technology and innovations that will enable you to create and optimize dynamic content and activate it across all your digital channels.  

Today is your last chance to register at our early bird discount price.

Early Bird Registration is available until August 1st, REGISTER HERE

brightedge share19 nyc city image

5 Reasons to Attend Share  

1. Drive performance to maximize personal and professional impact on your journey to CMO 

Share19 offers two specifically designed tracks to help you develop the new SEO and digital marketing skills, tools, and techniques that will make you the CMO of tomorrow. 

  • Get ahead of real-time search and master your understanding of your customers. 
  • Drive immediate lift by dynamically optimizing content for mobile and digital with speed and accuracy. 

2. Gain actionable takeaways 

Share19 offers you the opportunity to engage with SEO, mobile optimization, and platform experts in personalized clinics, labs, and demos.  

  • Gain the ultimate competitive advantage at hands-on sessions where you can delve into a topic and receive expert one-on-one guidance and analysis of your site. 

3. Be part of an event that shapes the industry 

Stay ahead with the latest trends, leading innovations, and successful best practices. If you are an SEO or digital marketing professional, practitioner, or executive, you cannot afford to miss this event. 

4. Master your understanding of the BrightEdge platform 

On Day 1 of Share19, you will have the opportunity to become BrightEdge Certified or get re-certified. Training and Certification is specifically designed for Digital Marketers and SEO Specialists to provide you with the most accelerated and relevant platform knowledge. 

5. Network with the highest concentration of leading SEOs and Content Marketers 

Share19 will be packed with stimulating and thought–provoking content from top brands, industry pioneers, and peers who will share their experiences as SEO and digital marketers. Network with this community and build lasting relationships. 

brightedge share19 nyc bridge imageBrightEdge wants to inspire, innovate, and create an impact on the industry with you.  

Join us at Share19 to receive actionable insights that will propel your personal and professional development. Gain the power to respond in an instant and scale SEO impact across your organization. 

Don’t miss out on our early-bird pricing until August 1st!  

REGISTER NOW

On September 18th and 19th, leading brands and marketers across the search, content, and digital marketing community will come together at Share19 in NYC. Over the course of 2 days the BrightEdge community will learn new best practices, shares their own expertise, and make connections that last a lifetime.  Our focus this year is on optimizing the customer journey in real-time. At Share19, explore the latest technology and innovations that will […]

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