BrightEdge was founded with the mission of making it easier for marketers to deliver a better customer experience and increased performance across all digital channels, content marketing, and organic search. One of the first SEO innovations we introduced in 2008 was Recommendations, which provide marketers with the ability to improve the organic performance of their site with prescriptive instructions for every content page. As new search algorithms have been released and SEO techniques have evolved, BrightEdge recommendations have continuously evolved in lock step with these changes.
In today’s world SEO is changing faster than ever before. SERPs are evolving and responding using real-time technology. These changes bring more economic opportunities but also make the work of SEOs increasingly complex. Real-time business changes require real-time technology. With BrightEdge Instant we empower marketers to optimize at the speed of search, understand the customer experience as it’s happening, improve workflow and operational efficiency, optimize in real-time, and discover in-the-moment opportunities as they arise.
We’re happy to say BrightEdge Recommendations now leverage real-time technology, and all of our customers have access. Powered by BrightEdge Instant, Real-Time Recommendations now refresh in under 30 seconds!
Take action on instantly identified content opportunities
Gain prescriptive instructions for every content page
Open BrightEdge Instant Recommendations in one tab and your CMS in another, make a change, hit Refresh Recommendations and see the change instantly reflected in BrightEdge
Surface prescriptive on-page recommendations, including page title, H1 tag, meta description and more
Real-Time Technology Research, Rankings, and Recommendations
BrightEdge Instant is a truly a game changer for SEO. In the two months since we’ve announced this innovation, it’s been met by rave reviews from our customers. Check out this quick video to hear what a few of BrightEdge customers have to say about Instant.
BrightEdge was founded with the mission of making it easier for marketers to deliver a better customer experience and increased performance across all digital channels, content marketing, and organic search. One of the first SEO innovations we introduced in 2008 was Recommendations, which provide marketers with the ability to improve the organic performance of their […]
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.
Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at Convene, One Liberty Plaza right in the heart of downtown New York.
Make Real-Time a Reality at Share
Marketing today means operating in a real-time society where consumers expect information and services at their fingertips and preferences change in the blink of an eye. It’s no surprise, then, that over 86% of marketers, according to BrightEdge research, state that real-time research is critical to business success.
At Share19 gain the power to respond in an instant and scale SEO impact across your organization.
Evolve on Your Path to CMO
SEO increasingly feeds key insights to content marketing, paid marketing, mobile, email, social media and all marketing channels. As a result, executives now rely on and expect more from SEO. There has never been a better time and opportunity to elevate your role.
At Share19 learn how to develop the new SEO and digital marketing skills, tools and techniques that will make you the CMO of tomorrow.
Examples of past speakers include brands, such as Google, YouTube, Microsoft, Bing, Facebook, Twitter, Salesforce, Adobe, IBM, Oracle, Samsung, Cisco, VMWare, Dropbox, Groupon, Wiley, Macy’s, Adidas, Staples, IKEA, Comcast, Home Depot, 3M, Hilton, Marriott, Time, BlackRock, L’Oréal, NBC, and many more!
Agenda at a Glance
Over the course of two days, learn how to adapt to the customer journey in real-time, and explore the latest technology and innovations that will enable you to create and optimize dynamic content and activate it across all your digital channels.
Keynote and CMO Panels
BrightEdge Industry Keynote and Special Guests
CMO Insights Panel: From Search to the CMO
SEO Track: Real-Time Opportunity
Get ahead and stay ahead in search with real-time insights that tell you exactly what you need to do to maximize your impact in the exciting new era of SEO.
Session 1: The Real-Time SEO Opportunity | Instant Impact
Session 2: Voice and Video SEO | Better Together
Session 3: SEO for Commerce | Priming for Amazon
Session 4: Session topic and announcement to follow.
Digital Track: Delivering New Digital Experiences
Drive immediate lift by dynamically optimizing content for mobile and digital with speed and accuracy.
Session 1: Driving Multi-Channel Lift | Integrating at Scale
Session 2: Doing SEO without SEO | Intelligent Automation
Session 3: How to get ahead in Mobile | Speed and Performance
Session 4: Session topic and announcement to follow shortly.
All session content will focus on best practice advice, research and trends, case studies and actionable takeaways. You can view the full agenda and sessionshere.
SEO Clinics and Digital Marketing Labs
At Share19, we’re offering you the opportunity to engage with BrightEdge SEO experts in personalized, one-one-one SEO clinics.
Before the event, we’ll assess your unique SEO opportunity. In a tailored 25-minute session you’ll see how the latest BrightEdge innovations can propel your website over the long term, and we’ll review with you specific, actionable insights that will move the needle on your SEO immediately.
Space is limited and sessions are available by appointment only to registered Share19 attendees.
Please contact your BrightEdge account team to book your session.
Edgie Awards
BrightEdge’s awards program recognizes the excellent work done within the BrightEdge community by brands and agencies. We are looking for users’ best stories and results of 2019 in various categories to recognize and reward those outstanding individuals and organizations on their hard work.
Innovator Award
Performance and Results
Michael Kirchhoff Technical SEO Award
Digital Marketer
Elevating Award
Community Ambassador
Best International Campaign
The nomination form is now live and can be found here
Early Bird Registration
Early Bird registration is available now for a limited time only.
Get Ahead of real-time search now and master your understanding of your customers.
Stay Ahead with the latest trends, leading innovations and successful best practices.
Be Inspired by new insights and actionable takeaways from multiple brands and industries.
Network and build lasting relationships with industry pioneers and peers.
Drive Performance to maximize personal and professional impact on your journey to CMO.
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […]
In this Social-Share Analysis, we provide our regular update to earlier findings on adoption of social tools,
such as social plugins and social links by leading websites. In addition to this we are extending our analysis
to regularly uncover insights around key social media trends. This month we took a deep dive into Twitter’s
massive data stream to find compelling insights.
New Findings
Tweet Buttons Drove 7x More Link Mentions for Websites
The question of what drives the most link mentions for websites on Twitter is key for savvy marketers
looking to take advantage of the rapidly growing influence of social media on marketing. Our study,
which included a detailed analysis of 4 million randomly sampled tweets indicates that sites that had
adopted the Tweet Button drove almost 7 times more link mentions on average than sites that did not
have the button.
Sites that have not yet implemented the Tweet Button are most likely missing out on an easy way to drive
more mentions and market exposure. These additional mentions represent opportunities to tap into the
large number of followers reached by each tweet and drive additional referral traffic.
Social Adoption Trend Analysis
Compelling Opportunity for Websites and Brands
Our latest analysis on adoption of social links and plugins by leading websites showed continued growth.
Over half of the top 10,000 websites (53.6%) now have social links or plugins with one or more of the four
major social networks (Facebook, Twitter, Google+ and LinkedIn) on their homepage. This compares to
52.8% of the same websites having such links and plugins a month ago.
While this growth is healthy, there are still a surprising number of major sites that have not fully
embraced social marketing. The absence of any social engagement vehicles such as Social Links,
Facebook plugins and Twitter Buttons on the homepages of a large number of major sites shows there is
significant untapped opportunity for social media to drive greater marketing exposure for brands.
Breaking out the data by each social network shows growth across most networks. Unsurprisingly
Facebook and Twitter with their massive networks of 750 and 250 Million users respectively, dominate
the social real estate on the home pages of top sites.
Conclusion
Social represents a massive opportunity for brands and websites to get increased exposure at a fraction
of the cost of other methods. Simple best practices such as implementing on-page tools like Twitter for
Websites and Facebook Plugins can make a huge difference. But a large number of major sites are still
missing out on this opportunity since many have not yet adopted these simple but highly effective
best practices.
Veteran SEO Looks to BrightEdge When Building New Programs
Senior SEO Manager Philip Chevalier plans to build Boston Digital's SEO with BrightEdge
Learn how soak.com overcame legacy challenges to achieve their SEO goals and increase organic traffic
BACKGROUND
soak.com is an online bathroom retailer operated by Luxury For Less Limited. Based in Nuneaton, Warwickshire, soak.com supplies bathrooms, radiators, and lighting.
soak.com’s SEO manager, Hannah Bryce, was interested in a way to streamline SEO activities in order to prioritize the most lucrative on-site actions, while managing off-site and technical activity across three large ecommerce websites. The main aims of implementing BrightEdge were to improve search engine rankings and to increase share of organic search traffic–both with the aim of increasing organic conversions.
THE SOLUTION
“With BrightEdge, the adage of ‘you get out of it what you put in’ is certainly true. By taking time to input the most relevant data at the start, the recommendations the platform created were extremely effective. The results speak for themselves and now I keep the site well maintained with BrightEdge Recommendations. The support of the BrightEdge team has also been valuable to us from advising when to change keywords to onsite training. Another bonus is the professional services team as it’s always good to have another opinion on technical issues from international migrations to algorithm updates.”
Since joining Brightedge in 2018, soak.com has utilized the full platform suite to achieve their SEO goals and overcome legacy challenges. Anchoring predominantly on Recommendations, Data Cube research, and the platform’s extensive and detailed reporting capabilities, the company has increased the organic channel’s contribution to all sessions by 30%.
SEO for social media can play a powerful role in building a brand’s online presence. Although the links from social media are typically no-follow, they can benefit brands throughout the buyer’s journey in a variety of ways. With two billion users across the various platforms worldwide, the potential for engaging prospective customers is significant.
Namely, social media platforms can help build reputation and awareness, which are key to top-of-the-funnel engagement and can help with SEO indicators. The platforms can also help brands control their appearance on the SERP for branded searches. This benefits them at the mid-funnel and end-of-funnel stages. Finally, social media drives traffic back to the company’s site, which benefits engagement and SEO metrics throughout the sales funnel.
Here is how you can use your SEO for social media strategy to build expertise in SEO and drive engagement and conversions throughout your sales funnel.
SEO for social media at the top of the funnel
Your focus at the beginning of the buyer’s journey is on building brand awareness and recognition. Customers during this phase remain most interested in educating themselves on their pain points and potential solutions. Therefore, their searches revolve around educational queries such as ‘how-to’ pieces.
Social benefits SEO through topic generation
Use SEO for social media to uncover common topics and questions people have about your industry and your product. Look for the conversations that pop up among your prospective customers and use these topics to guide some of the pieces you develop. As you create this important content, you can then promote to your prospects through social media, driving traffic and recognition for your brand.
This method of topic research also makes it easy to find emerging trends and popular topics. Creating content for these talking points will help you get out in front of the competition, which in turn will help you achieve high rankings on the SERP.
Social benefits SEO through building brand interest
You can also use SEO for social media to build a strong brand following by regularly posting and tweeting. Using the platforms often will increase the recognition your brand receives and encourages people to follow you.
Try to post to your platforms several times a day, but be aware that different platforms move at different rates. Twitter for example, requires more regular posting than LinkedIn. If this seems burdensome, there are various apps that you can load with multiple days of post that will automatically send out the tweet at the designated day and time.
You can also use WordPress plugins and tools to connect your blog to your Twitter account and automatically send a tweet whenever you publish a new blog post.
In addition to promoting new content, you can also use the platforms to regularly share your evergreen content. This can increase your positive social signals for these pieces and increase the traffic to the pages receive. High traffic and engagement rates will in turn improve your SEO for social media and SEO reports.
To build interest in your account, post about interesting trends within your industry. Stay on top of news and engage with your customers about topics of interest for them. Do not be afraid to post articles that come from other sources if you think they would provide value for your followers.
Social media is not an advertising platform, it is a water cooler where customers want to converse and find interesting information. You want to engage personally with customers and demonstrate that you have their best interests in mind. Building engagement for your account will in turn build the prospect list you can send to your site through interesting content and increase your overall authority on the web.
Actively engage with others through your account as well. Follow other companies and influencers and interact with their tweets and posts. Use popular hashtags and converse about topics that others are interested in. Use hashtags for major conferences and industry events to build your community.
At this stage of the funnel, you also do not want to neglect the important impact SEO for social media can have on the SERP itself. Know the type of queries that Google pulls posts from Twitter and YouTube onto the SERP. Optimizing content for these types of queries will increase your chances of having a tweet or video featured. This would boost your appearance as an industry expert.
Remember that Google has recently made changes to limit the number of times a particular domain appears on the SERP, so these types of universal results can offer great opportunities to build your online presence.
SEO for Social Media for the mid-funnel
When customers reach the mid-way point of the buyer’s journey, they begin to consider their options for resolving their pain points. During this stage, they tend to make more branded searches. They want to see what sets you apart from the competition and why your solution deserves their consideration.
Social media and branding on the SERP
Social media, including Twitter, can play an important role here. When prospective customers do a Google search of a major brand like Macy’s, for example, you’ll notice on the front page of the SERP, Macy’s Twitter stream pops up under the website information. This tweet carousel takes up vertical space on the results page and pushes down any potentially negative information while increasing brand visibility.
Optimizing your brand’s Twitter feed, therefore, by conscientiously tweeting about important trends and thought leadership ideas can also influence the impression you make through branded searches. Maintain a strong presence on this platform to take full advantage of this impact.
Social media and mid-funnel content topics
You can also continue to use SEO for social media to let you know what customers search for during the mid-funnel stages. Customers at this stage of the buyer’s journey often want to compare you to the competition, so look for insight about keywords people use for comparison purposes, the types of comparisons people want to see, and what the favorable reviews say about you in comparison to others in your industry. When you understand why existing customers prefer you to the competition, it becomes easier to create content that emphasizes these points.
Throughout your strategy, continue to use SEO for social media to promote content that clearly sets you apart from the crowd. Demonstrate thought leadership, promote case studies that articulate the incredible results people have seen, and otherwise help prospective customers understand what makes you different.
SEO for Social Media at the bottom of the funnel
As customers get close to conversion at the end of the buyer’s journey, use social media to emphasize the personal side of your business. Nurture personal relationships with your prospective customers. Answer their questions through the social media channels and encourage them to engage directly with the sales team.
You can also use social media to promote common bottom-of-funnel content, such as local demonstrations and coupons. Drive traffic back to your site, along with conversions, by promoting posts letting customers know the purchase bonuses available to them.
SEO for social media will empower you to drive traffic and engagement to these important deals. Increasing their visibility will boost SEO and help persuade potential customers.
Social media can be a powerful driver for organizations interested in building their SERP and marketing touches throughout the buyer’s journey. Consider how social platforms can boost engagement and optimization efforts throughout the stages of the journey and how it can be used to build leads and encourage conversions moving forward.
Social media can play a powerful role in SEO and building a brand’s online presence. Although the links from social media are typically no-follow, they can benefit brands throughout the buyer’s journey in a variety of ways. With two billion users across the various platforms worldwide, the potential for engaging prospective customers is significant. Namely, […]
