Thank you for attending Share19 and for your interest in the presentation slides from the session Integrating at Scale: Driving Multi-Channel Lift.

What this session covers:

Savvy consumers no longer consume media in silos. Smart marketers are leveraging search insights to build integrated marketing frameworks. This provides uplift across all digital channels. The key to producing new digital experiences for the multi-touch customer journey lies within the understanding of customer intent and production of dynamically optimized content that can be activated across all digital marketing channels. 

In this session learn how to drive maximum digital channel uplift in the least amount of time: 

• Build intent models that can be used to drive multiple digital strategies 
• Activate dynamic content across your site, email, social, and other digital channels 
• Drive incremental uplift and revenue that is measurable, impactful, and scalable 

Featured Speakers:

If you have any questions about the presentation, please contact your BrightEdge Customer Success Manager directly, or contact BrightEdge Customer Support.

Thank you for attending Share19 and for your interest in the presentation slides from the session Precision & Scale: Local and Hyperlocal SEO.

What this session covers:

Local search engine strategies have evolved significantly over the last few years. To be successful in local, it is imperative to analyze search volume and ranking data for your target locations. The power of local search optimization to reach customers with the information they want and entice them to try particular local businesses cannot be understated. Hyperlocal optimization allows marketers to understand how topics and content perform for searches conducted in every location, in every corner of the globe, and on every device type. 

In this session learn how to maximize local and hyperlocal strategies: 

• Understand the latest trends and shifts in local and hyperlocal marketplaces as they happen 
• Learn how to track local demand and content performance across multiple locations, nationally and globally 
• Perform research on hyperlocal-targeted areas and create scalable content and targeted pages that perform and convert for locality 

If you have any questions about the presentation, please contact your BrightEdge Customer Success Manager directly, or contact BrightEdge Customer Support.

Thank you for attending Share19 and for your interest in the presentation slides from the session Better Together: Voice and Video SEO.

What this session covers:

The changing nature of the SERPs signifies how search is becoming an omnipresent channel that guides consumers to make better informed decisions through engaging experiences. Voice search is opening new ways to engage with brands in conversational mode and provide the ultimate quick answer. Video search in itself is huge with YouTube being the second-largest search engine in the world. Together voice and video search can be formidable SEO allies. 

In this session learn how to take voice and video search to the next level: 

• Leverage machine learning for real-time topic research and conversational keyword ideas 
• Understand YouTube rankings and optimize for video results
• Manage voice and video search together in one platform 

Featured Speakers:

If you have any questions about the presentation, please contact your BrightEdge Customer Success Manager directly, or contact BrightEdge Customer Support.

Thank you for attending Share19 and for your interest in the presentation slides from the session Category & Conversion: SEO for Commerce.

What this presentation covers:

As search evolves it is becoming more fragmented as marketers look to niche vertical search engines where industry-specific consumers are active and can be more transactional in nature. For example, in 2019, over half of U.S. Internet users start their product searches on Amazon. For commerce marketers, it is imperative for brands to have specific and detailed strategies focused on the understanding of niche audiences and demand, internal website architecture, and subsequent conversion. 

In this session learn how to optimize for commerce and radically improve conversions:

• Maximize on-page SEO for e-commerce websites 
• Protect your brand, understand, and report on your Amazon rank across your entire product catalog 
• Improve internal link performance and optimize your most important category pages to prime them for conversion 

Featured Speaker:

If you have any questions about the presentation, please contact your BrightEdge Customer Success Manager directly, or contact BrightEdge Customer Support.