<p>For anybody that’s considering BrightEdge, anybody that’s thinking about it, it’s definitely worth the investment… and something that we would recommend.</p>
Content Optimizer allows authors to optimize new content for search rankings, traffic and conversions 'out of the gate' as new content is produced
SAN FRANCISCO, March 6, 2013 -- BrightEdge, the global leader in enterprise SEO, has released its latest innovation, Content Optimizer. This product integration with Adobe helps content authors optimize new content for search rankings, traffic and conversions 'out of the gate' as new content is authored.
Key features of BrightEdge Content Optimizer allow marketers to:
"BrightEdge Content Optimizer will help us achieve key business goals faster and streamline team coordination in a scalable way." Citrix
BrightEdge Content Optimizer offers content authors with recommendations to increase the search performance of their pages for over 4500 brands that leverage the BrightEdge S3 platform for SEO management.
Travelocity Content Optimizer: 67% Boost In SEO Compliance drives traffic & revenue.
Travelocity, http://www.travelocity.com, is one of the largest online travel agencies in the world and a global leader in travel marketing. Within days of deploying the new BrightEdge Content Optimizer, Travelocity was able to immediately fix 67% of SEO errors detected by the new plug-in for CQ to drive more traffic and revenue.
In addition, Travelocity realized significant time savings, greater search and content team alignment, and faster website policy adoption.
David McCarty, Manager of CMS, Travelocity comments "This is big. Now we can optimize 100% of our landing pages for organic search performance and drive more revenue on day one".
Travelocity, http://www.travelocity.com a subsidiary of Sabre Holdings Corporation, is one of the largest online travel agencies in the world and a global leader in travel marketing. Travelocity is committed to being the traveler's champion with its customer-driven focus, backed by 24/7 live phone support, competitive prices, and powerful shopping technology.
BrightEdge is the global leader in enterprise SEO, helping more than 4,500 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. That list includes seven of the ten largest retailers, eight of the ten top digital agencies, hospitality leaders such as Marriott, as well as technology and social titans including Facebook, Twitter, Microsoft, VMWare and Symantec.
For more information, please visit http://www.brightedge.com
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"Real Time Search" Presentation to Discuss Leading Edge SEO Practices
FOSTER CITY, Calif – February 5, 2010 – BrightEdge, the on-demand leader for Search Engine Optimization (SEO) management, today announced that its CEO and Founder Jim Yu will present at the upcoming Silicon Valley Search Roundtable on the topic of real time search. As CEO of BrightEdge, Jim brings in depth experience on a wide variety of search optimization techniques and the best strategies to extract the most out of these techniques from real-world implementations.
Jim's presentation "Real Time Search - and its impact on your SEO program" will discuss the latest findings on how real time search results are being inserted by search engines into search results pages, and how they can be leveraged for increased customer acquisition and branding. Jim's talk is scheduled for 12:30 PM on Friday February 5, 2010. Click on the following link for more information on real time search.
About Silicon Valley Search Roundtable
The Silicon Valley Search Roundtable is the leading organization focused on advancing the state of art of search engine optimization. As participants in the roundtable, a select group of SEO managers from the leading online companies across the United States gather every quarter to discuss the latest techniques for SEO. Participation in the Silicon Valley Search Roundable is "by invitation" only.
BrightEdge is the on-demand leader for Search Engine Optimization (SEO) Management. BrightEdge's technology infrastructure and metrics-driven approach empower marketers to drive impactful SEO results by taking the guesswork out of SEO. With BrightEdge, executive and SEO professionals get detailed visibility into SEO performance, uncover key opportunities to drive natural traffic, and identify SEO actions that deliver business value. Leading companies who think about SEO strategically use BrightEdge's SEO Platform to gain an advantage in the fast changing and competitive world of natural search. For more information, please visit www.brightedge.com.
Battery Ventures Partner and Former Google Manager Leads Latest Round of Financing
SAN MATEO, Calif – March 16, 2010 – BrightEdge, the on-demand leader in Search Engine Optimization (SEO) Management, today announced that it has raised $6.5M in additional funding. The new funding round was led by Battery Ventures, with existing investors Altos Ventures and Illuminate Ventures also participating. BrightEdge will use this investment to accelerate its entry into the market and expand engineering and operations to support a fast growing number of customers on its leading SEO platform.
With this new investment, Battery Ventures Partner and former Google manager Satya Patel will join BrightEdge's Board of Directors. Satya brings deep expertise in the online marketing industry from his recent investments at Battery and at Google where he helped build the AdSense business through various partner development and product management activities.
"BrightEdge has assembled an incredible team that includes the architects of the original Google deployment at AOL, the social search engine at Digg, and the scalable infrastructure at Salesforce.com," said Satya Patel, Partner at Battery Ventures. "With this deep expertise in search and Enterprise SaaS, BrightEdge is uniquely positioned to deliver the leading enterprise-class organic search management solution."
"With this new financing and investor support, BrightEdge is primed to extend its current leadership in the SEO management market," said Jim Yu, CEO of BrightEdge. "This latest round of funding validates investor confidence in our offering as the leading platform for SEO managers, executives, and online agencies."
Since 1983, Battery has been investing in technology and innovation worldwide. The firm partners with entrepreneurs and management teams across technology sectors, geographies and stages of a company's life, from start-up and expansion financing, to growth equity and buyouts.
Battery has supported many breakthrough companies around the world, including: Airespace (acquired by Cisco), Akamai Technologies (NASDAQ: AKAM), BladeLogic (acquired by BMC Software), Netezza (NYSE Arca: NZ), Omniture (NASDAQ: OMTR), and ProfitLogic (acquired by Oracle). Its current portfolio includes such emerging Internet and digital media firms as: Angie's List, Bazaarvoice, BlueKai, Exact Target, FreeWheel Media, LiveIntent and Lotame. Battery currently manages nearly $4B in committed capital.
For more information, visit: www.battery.com.
Leading online companies use BrightEdge's SEO management platform to turn organic search into a strategic asset that drives business performance. BrightEdge's on-demand infrastructure and metrics-driven approach elevates organic search into a first tier marketing channel with clear business value. With BrightEdge, executive and SEO professionals get detailed visibility into SEO performance, uncover key opportunities to drive natural traffic and conversions, and identify SEO actions that matter. The company is privately held, with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information about the BrightEdge SEO Platform, please visit www.brightedge.com
All trademarks and registered trademarks in this document are the properties of their respective owners.
Breakthrough Technology Helping Customers Drive More Than $1 billion in Revenue from Organic Search
SAN MATEO, Calif – June 14, 2010 – BrightEdge, the leader in enterprise-class search engine optimization (SEO) solutions, today announced general availability of the BrightEdge SEO Platform, the industry's first SEO solution designed to increase revenue from organic search in a measurable, predictable way. With BrightEdge, online marketers can finally prioritize SEO projects based on forecasted revenue; identify untapped opportunities to drive traffic and sales; and execute coordinated SEO strategies that span their entire company.
"SEO can completely transform a company's ability to generate leads and increase revenue online," said Jim Yu, founder and CEO, BrightEdge. "What's held SEO back has been the difficulty in proving and measuring its ROI – until now. With today's announcement, BrightEdge offers online marketers the first comprehensive solution that provides clear visibility into the business value of SEO. Now in broad release, our unique SEO Platform is already enabling our customers to drive more than $1 billion in organic search revenue annually," added Yu.
"At VMware, we look strategically to organic search to increase our share of voice around online conversations relevant to the company," said John Forrester, Director of Online Marketing at VMware. "BrightEdge has been instrumental in helping the business better leverage search and define an SEO roadmap driven by business metrics and actual ROI."
"Positioning the MySpace brand at the point of search is key to reaching Internet users," said Abe Thomas, VP of Online Marketing at MySpace. "BrightEdge's SEO platform allows us to effortlessly manage our organic search performance across a large keyword portfolio, at the precision and scale required by a leading online site such as MySpace."
BrightEdge Enables SEO Driven by Business Value
Other solutions for managing SEO on the market today are unable to tie SEO to business metrics. Conversely, BrightEdge provides a comprehensive SEO Platform that delivers ROI-driven insights for all managers involved in organic search.
"BrightEdge has been instrumental in accelerating organic marketing results for Branders," said Jerry McLaughlin, CEO of Branders. "BrightEdge's SEO platform has given us precise visibility into the value of SEO opportunities along with actionable intelligence into the most effective strategies to attack these opportunities – allowing us to grow the organic marketing contribution to our business by more than 60 percent."
Now in general release, BrightEdge is an on-demand solution with no complex set up or integration. To get started, all that's required is a list of competitors and keywords currently being targeted. BrightEdge begins adding value immediately, bringing unmatched capabilities that turn SEO into a competitive advantage.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization (SEO) platform designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information, please visit www.brightedge.com
BrightEdge Enables Marketers to Manage All Online Marketing Programs, including SEO, Based on Consistent ROI Metrics
SAN MATEO, Calif – August 2, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced the availability of BrightEdge Connect, a new solution that seamlessly integrates SEO into existing web analytics, enabling companies to get a consistent view of marketing effectiveness across all their programs based on one set of ROI metrics. With BrightEdge Connect, online marketers can prioritize SEO projects against pay-per-click (PPC), email and other online programs to deliver on their most promising revenue opportunities.
Web analytics provide the trusted metrics of business performance for a website. With SEO growing in importance as a source of revenue, marketing executives need to connect SEO metrics with all their other web analytics, in a single place. BrightEdge Connect allows marketers to easily link SEO performance directly to web analytics data and create complete online dashboards with comprehensive views across all marketing programs, including SEO. This unique capability enables companies to generate more revenue for any given marketing budget.
"First, we brought ROI to SEO to make it as easy to manage as PPC," said Jim Yu, founder and CEO, BrightEdge. "We are now bringing SEO into the chief marketing officer's dashboard. With BrightEdge Connect, organic search is finally a first-class marketing channel that can be accurately measured against all other web programs, allowing companies to focus on those initiatives that deliver the best results."
"As SEO becomes central to many companies' online strategy, executives are demanding instant visibility into this channel's performance," stated James McDermott, Vice President of Business Development at Webtrends. "By leveraging the combination of Webtrends' Open Exchange and BrightEdge Connect, managers at all levels get visibility into SEO operating metrics directly inside Webtrends' dashboards to make optimal decisions on where to focus their marketing resources."
"BrightEdge Connect is transforming how SEO metrics can be integrated with existing web analytics including Omniture," said Peter Brumme, Vice President of online marketing at SolarWinds. "For a company like SolarWinds, where web-based marketing is a key driver of customer acquisition, it is critical to have an end-to-end view of SEO performance that's tied to our business metrics. This visibility helps us make the right trade-offs between SEO and our other channels."
BrightEdge Connect seamlessly combines SEO metrics such as rankings, backlinks, and coverage from the BrightEdge SEO Platform with key business indicators such as purchases, visits and conversions from existing web analytics. BrightEdge Connect is available now and integrates with most major web analytics solutions, including Webtrends, Adobe/Omniture and CoreMetrics. For more information on BrightEdge Connect, please visit: www.brightedge.com/technology/seo-integration/connect-api.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information, please visit www.brightedge.com
BrightEdge Connect Integrates Linkscape's 450 Billion Links to Give Marketers a Competitive Advantage in Organic Search
SAN MATEO, Calif – August 24, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced the integration of SEOmoz's Linkscape index of 450 billion links to provide marketers with the exact backlinks that their competition uses to rank above the fold in organic search results. By tying together SEO and backlink performance information, marketers can now easily identify and focus on proven backlink strategies to improve organic rankings and thus increase the revenue generated by their top keywords.
Search engines rely heavily on backlinks to determine which pages to display first when keywords and phrases are searched for online. Linkscape, which powers popular tools such as SEOmoz's Open Site Explorer, provides data on over 450 billion links from 50 billion pages across 290 million domains and is considered the industry's de facto source for backlinks and anchor text data. This web crawl data from Linkscape now integrates into the BrightEdge SEO Platform seamlessly using BrightEdge Connect. The combined BrightEdge/Linkscape solution provides one-click access to detailed backlink information, allowing marketers to focus on the most promising backlink strategies for driving revenue.
"We are excited to be working with BrightEdge on the close integration of our products," said Rand Fishkin, CEO and co-founder, SEOmoz. "Now Fortune 1000 SEO managers can instantly leverage Linkscape information to improve keyword rankings and drive organic search revenues. This partnership is a testament to the spirit of openness we both share within our industry, and we look forward to strengthening our relationship with BrightEdge in the months to come."
"BrightEdge is continuing to lead the SEO marketplace with innovative initiatives and partnerships," said Jim Yu, CEO, BrightEdge. "First, we made SEO as easy to manage as paid search. Then we brought SEO into the executive suite. Now, we are transforming how marketers can leverage legitimate backlink information to turn organic search into a top revenue-producing marketing channel. We are thrilled to be partnering with SEOmoz on this industry-leading initiative."
Announced in August, BrightEdge Connect seamlessly combines SEO metrics such as rankings, backlinks, and coverage from the BrightEdge SEO Platform with key business indicators such as purchases, visits and conversions from existing web analytics. To find out more about BrightEdge, BrightEdge Connect, and the integration with SEOmoz, or for any questions, please contact BrightEdge at: www.brightedge.com/contact-form.
SEOmoz provides companies and individuals around the world with online tools and tutorials to help with their Internet marketing and search engine optimization needs. Our goal is to provide exceptional software and education to businesses, individuals, non-profits and government organizations so they can best leverage the unique reach of the Internet to increase visibility and achieve success. For more information, please visit www.seomoz.org.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information, please visit www.brightedge.com.
Selection caps detailed evaluation of BrightEdge against other SEO solutions
SAN MATEO, Calif – September 27, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced an agreement with Esurance, the direct-to-consumer personal auto insurance company, that will help customers find the best products for all their insurance needs, including car insurance, motorcycle insurance, home insurance, and much more. Esurance will leverage BrightEdge's unique SEO insights to improve the position of the new Esurance brand in organic search results, increase brand awareness, and ensure that consumers looking for competitive insurance quotes can easily find Esurance offerings.
Esurance is one of the leaders in direct-to-consumer auto insurance, focused on improving the car insurance experience for consumers by offering the best of both worlds: innovative technology coupled with the human touch. In addition to affordable rates, great discounts, and helpful product features like online repair monitoring, Esurance also offers features such as around-the-clock customer and claims service and convenient online policy management tools, all of which make customers' lives easier.
"We are constantly looking for best-in-class solutions to help us drive online marketing results and improve consumer awareness of the Esurance brand," said Tolithia Kornweibel, Director of online marketing, Esurance. "When we decided to invest in organic search, we conducted a thorough evaluation of the vendors. We are excited to have BrightEdge as a trusted partner on this strategic initiative."
"BrightEdge continues to lead the SEO marketplace in number of enterprise customer wins," said Jim Yu, CEO, BrightEdge. "We are delighted that an online leader such as Esurance has selected our SEO platform based on the merit of our technology and ability to sustain product innovation. We look forward to developing a long-term partnership and helping Esurance leverage organic search as a key marketing channel."
Esurance conducted an in-depth hands-on evaluation of SEO vendors before selecting BrightEdge. BrightEdge's selection was based in part on the following unique advantages:
To get more information on BrightEdge's SEO Platform, please visit www.brightedge.com/contact-form.
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
Through Esurance's Web site, www.esurance.com, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their insurance card - all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.
Answer Financial, also a subsidiary of White Mountains, is one of the largest personal insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its Web site, www.answerfinancial.com, and over the phone.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information, please visit www.brightedge.com.
Industry Leading SEO Platform Delivers Immediate Jump in Organic Rank Positions
SAN MATEO, Calif – October 4, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced that Actuate (Nasdaq: ACTU), the people behind BIRT® and the leading open source Business Intelligence (BI) vendor, is using BrightEdge to increase brand awareness and gain a competitive edge through organic search. After implementing BrightEdge's industry leading SEO platform, Actuate saw an immediate jump in its organic rank positions, increasing awareness of the Actuate brand at the point of search and driving registrations on Actuate's web sites.
As a vendor of BI solutions, Actuate sought to gain control over its SEO performance and increase awareness among companies seeking BI solutions. BrightEdge provided valuable intelligence to Actuate including deep insights into competitive keyword strategies and prioritized recommendations for improving rankings. In addition, Actuate has been able to quickly identify high value sources of backlinks that are 100% Google-friendly. As a result, Actuate's keyword portfolio has seen a 33% increase in rankings since implementation.
"Actuate needed a solution that would enable us to take control of our SEO and drive ROI," said Gautam Goswami, Director of Online Business and technology, Actuate. "BrightEdge's SEO platform provides instant access into all of the reporting that we need to execute on our goals. The increase in awareness and the ROI we've realized in just a few months has been exceptional."
"We are extremely pleased that a leader in BI solutions such as Actuate has chosen BrightEdge to help boost their brand awareness and marketing efforts through SEO," said Jim Yu, CEO, BrightEdge. "This is another example of how BrightEdge is the trusted partner for online leaders looking to grow revenue from organic search in a measurable and predictable way."
BrightEdge was selected based on the following unique benefits:
To get more information on BrightEdge's SEO Platform, please visit www.brightedge.com/contact-form.
Actuate founded and co-leads the Eclipse BIRT open source project. ActuateOne is a unified suite of products for rapidly developing and deploying BIRT-based custom Business Intelligence applications and information applications. Applications built with ActuateOne provide one user experience regardless of task or skill level; are supported by one server for any deployment including cloud and are built with one BIRT design that can access and integrate any data source - including high volume print streams. ActuateOne adds rich data visualizations, including interactivity, dashboards, analytics, and deployment options to web and mobile BIRT applications, helping organizations drive revenue through higher customer satisfaction and improved operational performance.
Actuate has over 4,600 customers globally in a diverse range of business areas including financial services and the public sector. Founded in 1993, Actuate is headquartered in San Mateo, California, with offices worldwide. Actuate is listed on NASDAQ under the symbol ACTU. For more information, visit the company's web site at www.actuate.com or visit the BIRT community at www.birt-exchange.com.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information, please visit www.brightedge.com.
SEO Platform Identifies Opportunities Based on ROI
SAN MATEO, Calif – October 12, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced that Eventbrite, the fastest growing event ticketing company, is using BrightEdge to draw new customers to its leading event publishing and promotion platform. With BrightEdge, Eventbrite gets actionable insights into exactly where to focus its SEO efforts for maximum return on investment. In just the first three months, Eventbrite saw a 25 percent increase in acquisitions from organic search.
As a web-based event platform, Eventbrite acquires many customers through organic channels like search engine placement and rankings. Eventbrite needed an SEO solution that would immediately provide insights into the best keywords and pages to boost customer acquisition. After configuration, BrightEdge quickly identified detailed keyword opportunities across the large numbers of keywords and event listings posted on the Eventbrite web site. Eventbrite also integrated web analytics via BrightEdge Connect, which provided visibility into the business impact of each of the SEO projects.
"We selected BrightEdge because it provides a level of insights into SEO strategies that no other solution on the market could provide," said Ken Yamada, head of search strategy, Eventbrite. "SEO is not only an acquisition tool for us, but an effective sales tool for our thousands of event holders that publish events through Eventbrite. BrightEdge allows us to effectively target our SEO strategy to new users and also helps boost ticket sales for our existing customers."
"We are thrilled that a recognized online leader such as Eventbrite selected BrightEdge as its trusted partner for SEO," said Jim Yu, CEO, BrightEdge. "This relationship is additional proof of our market momentum and solidifies our position as the leader in the enterprise SEO market."
Eventbrite chose the BrightEdge SEO platform and BrightEdge Connect based on the following differentiators:
To get more information on BrightEdge's SEO Platform, please visit www.brightedge.com/contact-form.
Eventbrite is the world's largest, fastest growing event ticketing company. We empower anyone to host successful live experiences of any type or size by providing an easy way to manage, promote and sell out the event. Eventbrite brings together transactions with social interactions to allow events to live, flourish and take flight anywhere online. Eventbrite is the engine for a new generation of live experiences. Eventbrite is privately held and backed by Sequoia Capital.
For more information, go to www.Eventbrite.com.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information, please visit www.brightedge.com.