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Proud of his website, Dr. Stella wanted to dramatically increase the volume of new patients at his Long Beach, CA practice. Dr. Stella recognized that parents today primarily use search engines to research and find new doctors. However, after the new website was built in 2014, FUNtasticDental.com was receiving virtually no traffic from search engines. So, Dr. Stella hired AIS Media because they use BrightEdge as an enterprise-level tool to develop a comprehensive SEO plan.
AIS Media Inc. did a thorough audit of FUNtastic’s existing website with Data Cube and identified which pages would be most useful for their defined group of 50 high-converting keywords through Page Reporting. They also utilized Recommendations to spot areas of weak optimization and further enhance FUNtastic’s visibility in page-1 search engine results pages. They implemented the on-page optimizations and utilized the target keywords and backlinks effectively.
Between quarter 2 of 2014 and quarter 1 of 2016, the presence of FUNtastic Dental increased by 175% in page-1 results on Google SERPs for high-converting keywords. They grew from 8 keywords on page 1 and 250 visitors from organic before BrightEdge to 22 keywords on page-1 and over 400 visitors today. This page-1 keyword growth provided FUNtastic Dental an opportunity to expand its practice to include an orthodontics office. The BrightEdge Universal listing report confirms the team secured a Google page-1, blended rank 1 in the prized Google Local 3-Pack position for the highly-desirable target keyword “pediatric dentist,” beating out many established competitors.
BrightEdge makes it easy to optimize client sites to increase results. We are able to provide actionable steps to our team and prove the results to our clients.
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