BrightEdge Accelerates Content Marketing Vision With Breakthrough Tech

Company Unveils Mobile, Page Reporting and Forecasting Solutions to Help Brands Manage and Measure Their Performance

SAN MATEO, CA – August 22, 2013 – Today at BrightEdge Share13, the premier industry event for digital marketers, BrightEdge announced a suite of new product offerings that will further empower brands to seamlessly engage with consumers across all channels. BrightEdge is leading a fundamental shift in how marketing is practiced with its S3 platform, which harnesses big data analytics to help businesses optimize their content and drive revenue from mobile, search and social in a predictable way. The enhanced platform will allow marketers to better manage and measure their content across channels with a new complete mobile solution, advanced page reporting and integrated forecasting capabilities.

"Brands are now recognizing the importance of creating content that resonates with consumers, and it's crucial that they measure the impact of that content to deliver business results that translate directly to ROI," said Jim Yu, CEO and founder of BrightEdge.

Marketers that capitalize on data-driven insights across mobile, social and search are poised to connect with customers in powerful and meaningful ways. BrightEdge builds technology that measures performance based on massive volumes of data, helping brands to develop campaigns that drive traffic, promote engagement and deliver value.

"The scale of this release is unprecedented for an R&D company of our size," said Brad Mattick, VP of Marketing and Products at BrightEdge. "We've been able to deliver an entire mobile solution and build out our complete page reporting technology because we've invested in a scalable platform that supports continued innovation."

Complete Mobile Solution

Mobile is changing the way brands and consumers interact with each other, presenting a challenge for marketers that struggle to convert traffic to revenue. To quantify how mobile generates business impact, BrightEdge recently released the Mobile Share report, tracking thousands of brands and 5 billion web pages. The report highlights a massive and largely untapped opportunity for brands to convert traffic into revenue by optimizing their web properties for mobile. Based on these findings, BrightEdge identified the questions that matter most for mobile marketers and developed an entirely new mobile suite to deliver a comprehensive solution.

• Mobile Share of Voice builds on patented BrightEdge technology to quantify how brands engage with consumers and stack up against their competition. 
• Mobile Site Audit scrutinizes customers' entire websites to determine best practices and identify missed opportunities for mobile optimization, revealing how brands can restructure their mobile sites to drive conversions. 
• Mobile Analytics tools deliver micro- and macro-level insights, providing a detailed yet holistic view of mobile value. 

Page Reporting

Analog marketing is driven by art rather than science, whereas digital marketing is data-driven and inherently measurable. BrightEdge has patented the ability to measure organic search and now looks to the future of content marketing, harnessing the power of big data analytics to give marketers insight into the performance of their content. New page reporting capabilities allow marketers to understand the revenue value of a page, its interactions with social channels, and its search performance.

Search Opportunity Forecasting

Marketers have historically struggled to forecast the future returns of their investments. BrightEdge has extended its patented forecasting capabilities into the S3 platform so that marketers can predict the business impact of campaigns before they take action, allowing them to make informed decisions that drive ROI. With these tools, marketers can forecast outcomes, set goals and hit numbers while measuring the success of their campaigns in real time.

More than 8,400 brands leverage patented BrightEdge technology to drive revenue in a measurable, predictable way. The latest updates to BrightEdge's S3 platform reflect the company's ongoing commitment to helping brands optimize their marketing performance across channels and devices.

About BrightEdge

BrightEdge is the essential content marketing and search platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8400 global brands including 3M, Microsoft, Netflix and Nike leverage BrightEdge technology. The company is based in San Mateo, CA with offices in New York City and London.

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BrightEdge Announces Business Momentum Led by 87% Revenue Growth

Company Unveils Suite of Patents and Expansion of Customer Base

SAN MATEO, CA – August 22, 2013 – BrightEdge, the leading platform for science-driven content marketing, today announced significant company momentum at Share13, the premier industry event for digital marketers. BrightEdge reports 87% revenue growth year over year, with an expanding customer base reaching more than 8,400 brands, up from 3,200 brands in 2012. The company's accelerated growth, paired with five new patents, is the foundation for providing brands with the technology and services they need to deliver impactful marketing results across channels, including social, search and mobile.

"Our business continues to grow at an incredible rate and we're excited about our recent $42.8M Series D funding led by Insight Venture Partners, which is opening up new opportunities for us across the board," said Jim Yu, CEO and founder of BrightEdge. "Our strong capital position enables us to invest aggressively in research and development and corporate growth initiatives, so we can continue to provide customers with outstanding service and unrivaled content marketing technology."

BrightEdge continues to demonstrate its accelerating technology leadership with a substantial and steadily growing IP portfolio. Affirming its position at the forefront of innovation, the company has recently patented several technologies that are core to its robust S3 platform. This patented technology is transforming the way marketers practice their craft by helping them to precisely measure the impact of their marketing activities, predict the ROI of their campaigns and evaluate their competitive position.

Newly issued BrightEdge patents include:

Opportunity Identification and Forecasting for Search Engine Optimization, which covers the technology behind forecasting conversions, revenue and ROI from optimizing pages for search.

Operationalizing Search Engine Optimization, which covers the technology behind measuring share of voice for organic search, social, mobile and video, including competitive analysis of share of voice over time.

"I've never worked with a company that is so committed to our success," said Beth Ramshaw, Digital Strategy and Innovation Asia-Pacific Program Lead at HP. "BrightEdge's work with us has been truly exemplary, both in working hand-in-hand as a partner and in providing us with powerful technology to drive measurable business results."

As the BrightEdge customer base continues to grow, its S3 platform has become recognized as a leading content marketing solution and a global standard. BrightEdge counts more than 20,000 active users across the globe, demonstrating strong industry demand for the technology. BrightEdge increasingly sees job descriptions that call for technical expertise in its S3 platform and has developed the BrightEdge Certified Professional Program to help individuals market their skills while empowering brands to hire the best talent. The program is an involved certification that tests users' S3 know-how, presenting those who pass with a "BrightEdge Certified Professional" LinkedIn badge that can be highlighted on the user's profile. BrightEdge will introduce the program at Share13, where more than 250 attendees have signed up to get certified.

As digital marketing is becoming more complex, marketers need to harness technology that will transform content into conversions that drive revenue in a measurable and predictable way. BrightEdge continues to enhance its S3 marketing solution, reflecting the company's ongoing commitment to help brands optimize their marketing performance across channels and devices.

About BrightEdge

BrightEdge is the essential content marketing and search platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8400 global brands including 3M, Microsoft, Netflix and Nike leverage BrightEdge technology. The company is based in San Mateo, CA with offices in New York City and London.

Visit our website: www.brightedge.com

Read our blog: www.brightedge.com/blog

Like us on Facebook: www.facebook.com/seoplatform

Follow us on Twitter: www.twitter.com/brightedge