Keynote: Share13 — the Rise of Earned Media

A Powerful Shift is happening for Digital Marketers. Hear how industry leaders are addressing this.

 

Keynote Panel: The Future of Search

Marketing visionaries will share valuable insight into where search is headed, and the transformative change going on in search and user behavior. Understand what the search community must do to harness the value of organic search.

 

Panel: The Digital CMO

The job of the CMO is changing dramatically. For the first time, CMOs are able to deliver and communicate ROI from search and earned media. Hear top brands talk about the unprecedented role organic search is playing in growing the topline and strategies on how to drive real business results.

 

Global and Mobile SEO

How should we be handling global and prioritizing geo location and device in search? Learn how leading brands get results from organic search in the face of the changing global landscape.

 

Quality Content Marketing at Scale

With the increasing imporance of content, how should you develop and distribute quality content consistently and at scale? Hear strategies and tactics that help leading brands win with content in the world of search and social.

 

Search Forecasting and Business Impact

Organic search represents a massive market opportunity when coupled with SEO. Learn how enterprise SEO experts are using search forecasting as a powerful tool and elevating the profile of SEO.

 

Social & Search: Uncover New Truths to Drive Results

The lines between search and social continue to blur. Top enterprise SEO marketers discuss how Twitter listening and the Facebook Graph can help uncover a wealth of user insights to drive ROI from organic search and social.

 

Metrics and Analytics that Matter

Search marketers have access to an unprecedented amount of data on search intent and performance across locations, devices, engines and competitors. Learn how to zoom in on the metrics and make a business case for investments in search.

 

Bringing It All Together — Search and Earned Media

Search, social, PR and blogs have the potential for driving significant business results collectively. Choosing where to allocate marketing dollars and attributing results can be a challenge. Hear from digital marketers on the earned media mix that delivers the maximum return.

 

The Search Engine Opportunity

Search engines continuously strive to improve user experience which results in constant changes for SEO. What are the best practices to drive organic growth in the face of constant change? This panel of SEO marketers discusses the core principles that help them win in such a dynamic space.

 

Aligning Content and SEO

With renewed focus on content quality by search engines and users, content marketing is attracting signficant investment. Learn how to drive greater ROI from content by making search engine friendliness an integral part of the content lifecycle.

 

Web Master Tools and White Hat Practices

How do you maximize value from your Web Master Tools? Learn the tricks of the trade from the masters including the central role of back links in driving your return from earned media, not just from search.