Tom is BrightEdge's VP of Business Development. He has over 15 years experience in business development, start-up management, and venture capital creating strategic business relationships. Tom was formerly VP of Business Development, of Corporate Development and GM of Business Development & Sales in Microsoft’s consumer services team in Silicon Valley, Senior Director for mobile & embedded device services in Redmond, and an Xbox Tiger Team member. He is also a former Entrepreneur-in-Residence at Kleiner Perkins Caulfield & Byers, where he co-founded a security technology company serving the US Dept of Defense. Tom has multiple patents pending in the fields of computer architecture, web infrastructure, distributed data systems, and security technology.
Tom has an MBA from the Stanford Business School, an MA from the Kennedy School of Government at Harvard, an undergraduate degree from Brown University, and completed advanced studies in information technology at MIT.
Sammy is the Chief Architect at BrightEdge. He is one of the leading experts in the design and implementation of software architectures for handling massive amounts of data. Prior to joining BrightEdge, he worked at Digg, where he built the search engine platform and introduced the popular concept of "query deserves freshness." Prior to Digg, he worked on large-scale enterprise management software for nine years at Hewlett-Packard.
Sammy holds a Master's degree in Computer Science from the University of Illinois at Urbana-Champaign.
Albert is BrightEdge's VP of Operations. He brings over 20 years of broad technology and senior management experience from Netscape, AOL, Sybase as well as venture backed private companies. At AOL, Albert was Vice President of Web Clients and Services where he led the team responsible for developing and implementing a new strategy for Search for Netscape and CompuServe, which culminated with the game-changing partnership between AOL and Google. Albert was also VP Marketing at Quantivo, Nominum, and Pivia (now F5), and VP Engineering and co-founder at Neuron Data (IPO as Blaze Software).
Albert holds engineering degrees from Ecole Polytechnique, Paris and Ecole des Telecommunications, Paris, and an MBA from Stanford University.
Part One - The New Digital MarketingThe value of SEO
Search Intention
Part Two - Is Google a Black Box?
Part Three - SEO Business GoalsIf content is king is community queens?
Mobile SEO
Part Four - Defining SEO MetricsCross-departmental collaboration & User informed development
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Last Updated: February 9, 2010
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“SEO today is a lot like email marketing was a decade ago,” says BrightEdge cofounder and CEO Jim Yu. “There were consultants and scripts you would use, but it took the introduction of enterprise-class platforms to bring it to the mass market…. The value of the channel is very clear, but the gap is a single platform for companies to leverage. ”
Comparing search engine optimization ROI with pay-per-click? Email marketing? On the same page? That’s pure fantasy!
Well BrightEdge says it’s possible. A month and a half after catapulting its SEO management software into the public realm, BrightEdge has souped up the platform with Connect, which allows clients to integrate web analytic tools.
BrightEdge are on a mission to simplify how chief marketing officer's (CMO) connect with their audiences and make it possible to effectively manage SEO activities based on ROI. This week, BrightEdge launched a new feature called BrightEdge Connect for their platform which enables their SEO platform to plug into enterprise web analytics platforms such as Webtrends Update August 5th, 4:31pm EST: and partially into Adobe/Omniture and Coremetrics).
San Mateo, CA-based BrightEdge is today taking the wraps of its enterprise-class, on-demand SEO platform, after hammering on it for the past couple of years along with some early adopting key customers such as MySpace, Symantec and VMware.
Jim Yu, founder and CEO of enterprise-class SEO platform BrightEdge (which launched as the company emerged from stealth mode last summer) sits down at the discussion table.