BrightEdge said on Tuesday it has raised $42.8 million as its focus shifts from search engine optimization to content marketing.

The San Mateo company led by CEO Jim Yu said the round was led by InsightVenture Partners, with new funds from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures, too. The new round brings the total raised to more than $63 million.

BrightEdge Technologies Inc. has raised $42.8 million in response to a growing cadre of advertisers seeking a single tool to help understand the impact of their content.

Insight Venture Partners led the Series D funding, with participation from existing investors Altos Ventures , Battery Ventures , Illuminate Ventures and Intel Capital .

Yet another big data-meets-marketing startup has hauled in a hefty round of funding.

BrightEdge has raised $42.8 million in its fourth round of funding. The company provides an enterprise grade SEO platform that applies big data analytics to marketing efforts.

Founder and CEO Jim Yu said in an interview with VentureBeat that the S3 platform does three core things. It visualizes collected data in customizable dashboards with drag and drop charts. The engine indexes information from websites, search engines, mobile devices, and social media and “glues” it back together for an overall view of relevant activity.

BrightEdge, a company that offers tools for search engine optimization and content marketing, is announcing that it has raised a big $42.8 million Series D.

The round was led by Insight Venture Partners, with participation from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The company has now raised more than $63 million total.

Investment firms Insight Venture Partners, Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures are investing in BrightEdge through the company's Series D funding round.

Founded by Jim Yu and Lemuel Park in 2007, BrightEdge provides search engine optimisation (SEO) services to organisations looking to boost the value of marketing content.

Its S3 platform uses data analytics to understand the revenue impact of earned content and has customers including Microsoft, Nike and Marriott.

BrightEdge, a digital marketing software and services company, has closed $42.8 million in Series D round of funding led by Insight Venture Partners along with prior investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures.

The latest round brings the total raised by the 150- person San Mateo-based company to $65 million since it was founded in 2007.

BrightEdge Secures $42.8 Million Investment to Build Essential Content Marketing Platform for Modern Businesses.

110-Percent Renewal Rate, 300-Percent Brand Growth in Past 12 Months Position BrightEdge to Become Industry Standard in New World of Marketing.