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Venue

The Palace Hotel - A Historic Backdrop

Originally built in 1875, the Palace Hotel was at the time, reportedly the most luxurious hotel in the world. Throughout the years, the Palace Hotel has hosted numerous dignitaries and celebrities alike including several Presidents and movie stars. The Palace Hotel San Francisco with its Beaux Arts features pays homage to the traditional elegance that has made this luxury property a favorite. Located downtown and near cable car access, the award-winning Palace SF is conveniently placed for both the business and pleasure.

Location / Contact

2 New Montgomery Street
San Francisco, CA 94105

ph. (415) 512-1111
www.sfpalace.com

Special Share13 hotel room rate: $289.00.
 

Local Attractions

Find something to suit every aspect of your travel persona in San Francisco – the city by the Bay and home to the America’s Cup races. This exhilarating city offers museums, musicians, painters, poets, dancers and divas combined with world-class food and entertainment. No matter what your taste, San Francisco has a menu to match it. And it is all at your doorstep from the Palace Hotel.

SF MOMA

Founded in 1935, SFMOMA was the first museum on the West Coast devoted to modern contemporary art.

From the outset, the museum has championed the most innovative and challenging art of its time, and it continues to exhibit and collect work by both modern masters and younger, less-established artists. By embracing the challenge of the new and unexpected, San Francisco's MOMA hopes to encourage fresh ways of seeing, thinking, and engaging with the world.

San Francisco Ferry Building

Located within the famous Ferry Building at the foot of Market Street, shops large and small celebrate food in all its forms, offering everything from artisan cheeses and gourmet chocolates to the freshest of local fish. Restaurants and cafés serve cuisine representing the quality and cultural diversity of San Francisco's best chefs.

 

This has been a truly amazing experience, thanks for inviting me.

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Think Outside The Box When Optimizing Real-World And Digital Content Marketing

English, British
News Item Title
Think Outside The Box When Optimizing Real-World And Digital Content Marketing
News Item Author Name
Laurie Sullivan
News Item Published Date
News Item Summary

Some 83% of search marketers will focus more time on content to drive search performance in 2013, according to research released Wednesday.

News Item Link
http://www.mediapost.com/publications/article/194488/think-outside-the-box-when-optimizing-real-world-a.html#axzz2OI5YxFJh

The Sudden Rise of the Digital CMO

English, British
News Item Title
The Sudden Rise of the Digital CMO
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

In the world of corporate marketing the most talked about article in recent weeks has been "The Rise of the Digital CMO" in the Harvard Business Review blog site, by Jake Sorofman, a research director at Gartner. The piece is designed to be provocative -- and it does just that from its very first sentence: "Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one." There's no disputing hard numbers, but you can argue their context. The reality is that, seven and eight figure marketing budgets aren't the appropriate measurement when thinking about digital marketing. Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises, large and small, prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.

Feature Subtitle
The Sudden Rise of the Digital CMO
Feature Thumbnail
News Item Link
http://www.huffingtonpost.com/jim-yu/the-digital-cmo_b_3272228.html

Trended Share of Voice

Innovation Links
Innovation Summary

BrightEdge Share of Voice helps marketers discover competitors in search, understand their SEO strategies and tactics, and take action to improve their search share. Understanding trends in the Share of Voice lets marketers assess the effectiveness of these actions and take corrective measures, if needed. They also allow you to understand the impact of events such as search engine updates and website changes, among others.

Innovation Title
Trended Share of Voice

Optimizing For Facebook Graph Search: SEO Meets Social

English, British
News Item Title
Optimizing For Facebook Graph Search: SEO Meets Social
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results. Today, I would like to focus on how you can utilize SEO and social sharing best practices to both optimize your Facebook page and foster engagement.

Feature Subtitle
Optimizing For Facebook Graph Search: SEO Meets Social
Feature Thumbnail
News Item Link
http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710

Quora Best Practice Tips for Brands

English, British
News Item Title
Quora Best Practice Tips for Brands
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora. Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. For example, in 2012 the most popular question on Quora was, "What are the best stories about people randomly meeting Steve Jobs?" with the answers providing a multitude of insight and shared experiences on the technology pioneer. Now let's look a little deeper at how brands and businesses use Quora.

News Item Link
http://searchenginewatch.com/article/2263536/Quora-Best-Practice-Tips-for-Brands

Pinterest Best Practice Tips for Brands

English, British
News Item Title
Pinterest Best Practice Tips for Brands
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform. However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. Your choice(s) of social media platforms depends on your business model, the profile of target audience, and industry. One social media platform brands should explore is Pinterest. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing platforms.

News Item Link
http://searchenginewatch.com/article/2262942/Pinterest-Best-Practice-Tips-for-Brands

Call for Speakers

You are invited to submit an abstract for Share13 - The Rise of Earned Media. All accepted speakers will receive complimentary admission to the event and their company logo will be displayed on the program. The conference promises to be packed with content from the world's leading brands.

Share your experience on the central, essential and vital role that SEO and earned media will play in the future of marketing.

Tracks and Suggested Topics

SEO - From Rank to Revenue

 
From Rank to ROI - the CMO imperative
 
For the first time, CMOs are able to deliver and communicate ROI and rank, making it critical for continued investments in SEO. Hear top brands talk about the unprecedented role organic search plays in growing the topline and strategies on how to drive real business results in a rapidly changing search landscape.
Integrated SEO strategies for the fragmented SERP
 
The Search Engine Results Page (SERP) is more fragmented than ever. This is due to personalization of results based on user location and device, and the mix of multi-media in the SERP. Learn how leading brands get greater conversions and pay-off from organic search in the face of the changing SERP.
Search Forcasting elevates strategic impact and profile of SEO
 
Organic search represents a massive market opportunity when coupled with SEO. Learn how enterprise SEO experts use search forecasting as a powerful tool to channel resources towards the most impactful organic search projects.
Penguin 2.0 - Opportunities and recovery
 
Penguin 2.0 a.k.a. Penguin 4 promises to be the next generation technology designed to fight spam. Hear experienced SEO practitioners discuss how Penguin 2.0 fights web spam, opportunities for white hat marketers and recovery strategies for sites affected by Penguin.
Web Master Tools and SEO
 
Details coming soon
Search engine compliance - An evolving space
 
The search landscape is continuously being enhanced as search engines strive to improve user experience. How should marketers adapt to this evolving search space? What are the best practices for complying with search engine quality guidelines? See this interactive panel of SEO marketers discuss the core principles that help them win in a rapidly evolving industry.

Earned Media - Maximize your Impact

 
Marketer's Holy Grail - quality content marketing at scale
 
The new era of digital marketing, especially earned, gives marketers an opportunity to create insightful and experience-based content rather than enticing customers through broadcasting and advertising. This deeper level of content combined with organic search presents a new challenge – how to develop and distribute relevant and unique content consistently and at scale? Hear strategies and tactics that help leading brands win with content in the world of search and social.
Managing Facebook Graph Search - Social sharing meets SEO
 
The Facebook Graph Search embodies both search and social. With more than a billon users, ranking in a Facebook Graph Search is a substantial opportunity for marketers to tap into the power of social networks. While this might seem like a daunting task, marketers can lean on proven SEO practices to win in Facebook Graph Search - Facebook and top brands show you how in this session.
Twitter listening - Good for search, social, and customers
 
The Tweet stream provides marketers a rare opportunity to learn what matters to their customers and address their needs, in the moment of need. Top enterprise SEO marketers show how Twitter listening helped uncover a wealth of user insights and how they used these insights to direct social sharing and drove direct ROI from social and organic search.
Authorship - the new trust factor
 
Search engines seek to reward expertise, credibility and track record of creating unique content. Demonstrating authorship helps authors of original content get credit for their works. Hear industry thought leaders deconstruct the rel='Author' tag and explain how it provides authors and brands a powerful tool to create trust, drive rank and improve click-through rates.
Bringing it all together - the right earned media mix
 
Search, social, PR and blogs have tremendous potential for driving business results collectively. Choosing where to allocate marketing dollars and attributing results can be a challenge even to the most sophisticated marketers. In this interactive panel discussion, the best global digital marketers share their approach to choosing the earned media mix that delivers the maximum total return.


For Consideration:

Please submit your proposal to Share13@brightedge.com by July 8th, 2013 with the following information:

  • Name and Title of Presenter
  • Title and brief description of talk (250 words)
  • Brief bio of Presenter (150 words)
  • High Resolution photo of Presenter


Past Speakers

 

This has been a truly amazing experience, thanks for inviting me.

quote

Keynote: Share13 — the Rise of Earned Media

A Powerful Shift is happening for Digital Marketers. Hear how industry leaders are addressing this.

 

Keynote Panel: The Future of Search

Marketing visionaries will share valuable insight into where search is headed, and the transformative change going on in search and user behavior. Understand what the search community must do to harness the value of organic search.

 

Panel: The Digital CMO

The job of the CMO is changing dramatically. For the first time, CMOs are able to deliver and communicate ROI from search and earned media. Hear top brands talk about the unprecedented role organic search is playing in growing the topline and strategies on how to drive real business results.

 

Global and Mobile SEO

How should we be handling global and prioritizing geo location and device in search? Learn how leading brands get results from organic search in the face of the changing global landscape.

 

Quality Content Marketing at Scale

With the increasing importance of content, how should you develop and distribute quality content consistently and at scale? Hear strategies and tactics that help leading brands win with content in the world of search and social.

 

Search Forecasting and Business Impact

Organic search represents a massive market opportunity when coupled with SEO. Learn how enterprise SEO experts are using search forecasting as a powerful tool and elevating the profile of SEO.

 

Social & Search: Uncover New Truths to Drive Results

The lines between search and social continue to blur. Top enterprise SEO marketers discuss how Twitter listening and the Facebook Graph can help uncover a wealth of user insights to drive ROI from organic search and social.

 

Metrics and Analytics that Matter

Search marketers have access to an unprecedented amount of data on search intent and performance across locations, devices, engines and competitors. Learn how to zoom in on the metrics and make a business case for investments in search.

 

Bringing It All Together — Search and Earned Media

Search, social, PR and blogs have the potential for driving significant business results collectively. Choosing where to allocate marketing dollars and attributing results can be a challenge. Hear from digital marketers on the earned media mix that delivers the maximum return.

 

The Search Engine Opportunity

Search engines continuously strive to improve user experience which results in constant changes for SEO. What are the best practices to drive organic growth in the face of constant change? This panel of SEO marketers discusses the core principles that help them win in such a dynamic space.

 

Aligning Content and SEO

With renewed focus on content quality by search engines and users, content marketing is attracting significant investment. Learn how to drive greater ROI from content by making search engine friendliness an integral part of the content lifecycle.

 

Web Master Tools and White Hat Practices

How do you maximize value from your Web Master Tools? Learn the tricks of the trade from the masters including the central role of back links in driving your return from earned media, not just from search.


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