Share13 Speakers

Share13 brings together the world’s leading brands and experts in Search and Digital Marketing. Expect lively and stimulating discussion on current topics and critical issues that are facing the industry today. Network with the highest concentration of SEO executives and practitioners— and swap stories and strategies that will keep you ahead in the rapidly-evolving world of digital marketing.


Share13 Keynote Speakers

Jim Yu CEO, BrightEdge

Jim is the founder and CEO of BrightEdge, the leading enterprise SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at where he led a core part of the platform products team that delivered the industry's first cloud computing platform.


Abe Thomas General Manager, Microsoft

Abe Thomas is the General Manager, one of the top 10 most visited sites in the world with an audience of more than 270+ million unique monthly users. Prior to joining Microsoft, Abe was VP of Online Marketing at MySpace, handled SEO at eBay/PayPal and held business development, product marketing and consulting positions at AltaVista, Palm, IBM Consulting and Motorola.


Brad Mattick VP Marketing & Product, BrightEdge

Brad Mattick is VP of Marketing & Products at BrightEdge. Previously, Brad was Head of WW Product Marketing at SuccessFactors, a leading performance management software company. Brad spent six years at where he ran the Eponymous salesforce automation product line, taking it from $500M to $1B in revenue. Mattick also led corporate product marketing in the creation of Dreamforce and Salesforce messaging.


Dave Tan Head of Performance Media Agency Development, Google

Dave Tan is the head of Performance Media Agency Development at Google, where he leads the agency team focused on developing and liaising with the performance media agencies in North America. As a leading voice in the digital agency community, Dave has an extensive 16-year career specializing in search/interactive marketing, online publishing, product development and general management.


Eric Papczun US President, Performics

Eric Papczun currently oversees the US operation of Performics, a global leader in Performance Marketing, as the US President. specializes in increasing visibility and traffic to large retail, publisher, lead generation, and financial Web sites as the Vice President of Client Services for Performics.


Jim Brigden UK Chief Client and Commercial Officer, iProspect

Jim Brigden joined iProspect as Chief Client & Commercial Officer in August 2012, following its acquisition of I Spy Marketing – where he was CEO. Previously, Jim founded the first UK specialist search agency The Search Works in 2004, growing it to a £100m turnover in just three years. Since then, he’s been director of a breadth of digital media, ecommerce and technology agencies.


Christian Nimsky VP, Digital Interactive Products & Services, Consumer Reports

Currently Vice President, Digital Interactive Products and Services at Consumer Reports, Christian is a seasoned executive with deep background building and running digital businesses for Consumer Reports and brands such as Kelley Blue Book, High Gear Media and His experience also spans post-merger integration consulting, technology program management and market research in the healthcare industry.


Alan Osetek President, Resolution Media

Alan Osetek is the President of Resolution Media and oversees the growth and expansion of the brand in the U.S. A digital industry veteran, prior to joining Resolution Media, Osetek was the Managing Director for iProspect’s Boston office, responsible for overseeing all activities for iProspect's east coast operations.


Jeremy Sanchez CEO, Global Strategies

Jeremy came to Ogilvy via the acquisition of Global Strategies International in 2007 where he was a founding partner. Jeremy is a passionate leader in the area of innovation and change management. With over 15 years of working solely in Search Engine Marketing and Search Engine Optimization (SEO), Jeremy has deep experience understanding the opportunities in and challenges of marketing in today’s digital world.


Todd Wilms Head of Social Business Strategy, SAP

Todd Wilms is the Head of Social Business Strategy at SAP. A 20 year marketer, he has held executive product and marketing leadership roles with some of the world's best known brands like eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. He is an avid writer, frequently blogging on Forbes.



Share13 Speakers

Patrick Brown Principal of Marketing Analytics, Marketing Insights and Operations (MIO), Adobe

Patrick is a Principal of Marketing Analytics in the Marketing Insights and Operations (MIO) function at Adobe. This team is charged with providing analytical support across the Adobe businesses to help improve marketing effectiveness across customer touchpoints. His focus since joining Adobe has been on cross-channel marketing attribution. This included finalizing the development and release of a new cross-channel attribution modeling capability, and integrating the subsequent insights into Marketing planning process. Prior to Adobe, Pat spent 3 years working in the Marketing Transformation practice of PwC, focused on helping companies improve the investment of marketing resources through the application of practical models/metrics. Previous to that he worked in the CPG industry at General Mills developing software to model and track brand performance / trade spend.


Mel Carson Search Ambassador, Majestic SEO

Mel Carson is a Social Media Consultant, Digital PR & Personal Branding Strategist, Keynote Speaker and Blogger & Author. After a 7 year role as Digital Marketing Evangelist at Microsoft Advertising Carson has started his own company - Delightful Communications LLC.


Holland Dauterive SEO Specialist, ModCloth

Holland Dauterive is currently the SEO specialist at ModCloth. She specializes in SEO, digital marketing, sales management, assortment selection, buying, advertising coordination, and margin and markdown management.


Robin Francis Senior Manager, Search and Web, Autodesk

Robin Francis currently works as the Senior Manager and Search & Web Content at Autodesk. Francis specializes in search strategy, search analytics, SEO copywriting, SEO for content, technical SEO, linking, training, site audits, at-scale SEO tool creation, and managing teams, vendors and freelancers.


Todd Friesen Director of SEO,

Todd Friesen is the Director of SEO for Previously, he was Director of SEO at Performics and VP of Search at Position Technologies. An expert in search engine marketing, he is a former administrator at and a former moderator of the Search Engine Watch Forums.


Julia Gause Director of Search Marketing, Scripps Networks Interactive

Julia Gause serves as Director of Search Marketing for Scripps Networks Interactive. She is the strategist and steward of Search Engine Optimization (SEO), focusing on Scripps’ Home category sites. Julia oversees development and execution of SEO strategy including analyses of site content, site architecture and strategic plans resulting in top exposure in major search engine results.


Mike Grehan Publisher, Search Engine Watch and ClickZ

Mike Grehan is the Publisher of Search Engine Watch and ClickZ, and Producer of the SES international conference series. Formerly, Mike worked as a search marketing consultant with a number of international agencies. Recognized as a leading search marketing expert, Mike is the author of numerous books and white papers on the subject and is currently writing his new book "From Search To Social: Marketing To The Connected Consumer".


Anthony Ha Writer, TechCrunch

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and other startups. Previously, he worked as a staff tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.


Leo Haryono VP, Acquisition Marketing, Macy's

Currently the Director of SEO for, Leo Haryono now oversees the development and execution of leading-edge web business strategies for one of the largest national brands on the retail industry landscape. Recently, Leo served as a senior SEO/SEM advisor to many internationally respected online retail, travel, news and entertainment sites.


Simon Heseltine Director of Audience Development, AOL

Simon Heseltine is currently the Director of Audience Development for Huffington Post Media Group within AOL Inc. In this position Simon and his team are responsible for planning and implementing SEO projects and trainings for many well known sites across the HPMG / AOL brand portfolio. Simon is a frequent public speaker at conferences around the US, and the UK on all manner of topics related to online marketing.


Cédric Hüsler Product Manager, WEM / CQ, Adobe

Cédric Hüsler is the Senior Product Manager driving product direction for Adobe's Content Management offering Web Experience Management(WEM), formerly known as CQ5. Cédric experience includes content authoring, mobile experiences and marketing campaign management at Adobe, Day Software, OpenText and WMC Willy Markowitsch AG.


Michael Kirchhoff Director SEO & Product Support, PennWell Publishing

Michael Kirchhoff is currently the Director SEO and Product Support at PennWell Media. He previously worked as the Search Engine Optimization & Search Marketing Manager at PennWell and was responsible for organic search strategies for PennWell publication and event websites.


Kirill Kronrod SEO Manager, Adobe

Kirill Kronrod is an SEO manager at Adobe Systems, driving natural search strategy for Enterprise segment products and technical SEO for Adobe web properties globally. As part of the Global Demand Generation team, Kirill delivers KPI-driven results including worldwide visits, trials, units sold, and revenue. Kirill has an extensive experience with Adobe’s SiteCatalyst and Discover platforms.


Steve Krull CEO, beFoundOnline

Steve Krull founded The Krull Group in 2006 after several years of managing web sites and search marketing campaigns for and Today at Be Found Online, Steve and the team manage search marketing, SEO and reputation management programs for a variety of business to business (B2B) and business-to-consumer (B2C) clients.


Chuo-Han Lee Senior Manager, Global Search Marketing, Symantec

Chuo-Han Lee is Senior Manager, Global Search Marketing at Symantec, where he runs the global SEO program and manages a distributed SEO team. In addition to online marketing, Chuo-Han has extensive experience in business intelligence, international, and online gaming. Prior to Symantec, Chuo-Han worked at several internet and software companies including Yahoo!, Outspark, eLance, and MicroStrategy.


David Lloyd Sr. Manager, Global Search Marketing, Adobe

Dave Lloyd is Senior Manager of Global Search Marketing at Adobe Systems where he leads a global team delivering organic & site search strategy and aligns closely with all other digital & media channels. As part of the Global Demand Generation organization, his team delivers on KPI-driven results including worldwide software trials, sales leads, and revenue-based metrics. In his prior role at Cisco, he oversaw Global SEO Strategy for all Enterprise products. He is Google-certified, with 14 years in Digital Marketing, and a Business degree from U.C. Davis. He’s spoken at AdTech, SMX, Adobe Summit, BrightEdge Share, and DMA events and is also an active blogger at the Adobe Blog .


Dave McAnally Director, Content Solutions, Resolution Media

Dave McAnally is an Associate Director of Content Solutions at Resolution Media, an Omnicom Media Group Company. In this capacity, he oversees the development and training for SEO in the company, as well as working directly with Fortune 500 brands like Lowe’s, Electrolux, and Citibank to execute SEO strategies. Prior to Resolution Media, Dave was the SEO Practice Leader at Fathom Online.


Jay Middleton Director of Global Search Marketing, Adobe

Jay Middleton brings with him a wealth of search and digital online marketing experience, both on the agency and client sides. At Adobe, Jay has been tasked with building a world-class global search marketing program and infrastructure from the ground up, including centralizing operations to one WW search agency partner through a global RFP in 2008 and then bringing all Global Search in-house in 2011 (Paid, SEO and Site). Award-winning search campaigns under his management at Adobe received the top SEM honors from both OMMA and IAB/MIXX in 2010, and also made a clean sweep of the major search awards in 2009, earning gold medals from AdTech, Search Engine Strategies (SES) and IAB/MIXX. Jay has a B.A from Stanford University and in his spare time is a professional singer/songwriter who lives in the San Francisco Bay Area with his wife and two children.


Marty Muse VP, Client Solutions & Success, Relevance

Marty Muse is currently the Vice President, Client Solutions & Success at Relevance. Also known as "Muse Sauce" to clients with more than 10 years of experience in digital marketing, search and display ads, conversion optimization, web analytics, online lead gen, PPC, SEO, social media and inbound marketing.


Elisabeth Osmeloski Director of Audience Development, Search Engine Land

Elisabeth Osmeloski is Director of Audience Development for Search Engine Land and Marketing Land, and assists in programming sessions at Third Door Media's Search Marketing Expo conference series. Elisabeth is also co-founder and President of - Utah's professional association for online marketers, educating marketers on best practices for SEO, SEM, social media marketing, and related disciplines.


John Schulenberg Director of SEO, Electronic Arts

John Schulenburg works as the Director of SEO at Electronic Arts. Previously, he spent time as the Director of Inbound Marketing at Red Bricks Media. Schulenburg specializes in SEO, user experience (UX), Web Analytics, SEM, Social Media, Web Design, CSS/HTML, Blogging, Wordpress, Project Management, Taxonomy structures, CMS management (Sitecore) and Content development.


Molly Scofield Managing Director, Global, Global Strategies

Molly Scofield has worked as a Marketing and Training Consultant for global brands for the last 14 years with a focus on digital insights and search strategy for the last 5 years. She has led agency relations for her employers for many of the world’s biggest brands in the Packaged Goods and Tech industries including: Nestle, Microsoft, Intel, HP, Procter and Gamble, and Cisco.


Ken Shults Managing Director, Global, Global Strategies

Ken brought more than 15 years of marketing experience to Global Strategies when he joined in 2007. Ken has leveraged his rich experience in mass customization technology platforms, one-to-one marketing programs and predictive modeling algorithms to lead Global Strategies' developments in analytics.


Jason Tabeling Partner, Rosetta

Jason Tabeling is a Partner at Rosetta responsible for all things paid, owned, and earned media. Jason has a deep understanding of digital marketing, including paid search marketing and online display advertising. He has successfully managed dozens paid search campaigns, and has developed integrated strategies across all connected devices for various clients focusing on each core competencies in both the online and offline channels.


Melissa Walner Director of Global SEO, Hilton

Melissa Walner is a strategic marketing professional with 13 years of experience and accomplishments with industry-leading companies. As Director of Global SEO, Melissa is responsibe for driving organic search performance across Hilton's properties worldwide. Melissa's illustrious career spans stellar results at reputed brands like JC Penney & Fossil.


Vincent Wehren Bing Webmaster Tools Senior Program Manager, Microsoft

Vincent Wehren is the Senior Program Manager for Bing Webmaster Tools. Prior to joining Bing, Vincent worked on SEO, site search and navigation for and in various search and engineering roles for Vincent has 10 years of SEO and on-site search experience; Vincent previously worked on, the product site for Windows, Internet Explorer, Hotmail, SkyDrive and more.


David Whitworth SEO Manager, Rackspace

David Whitworth is the SEO manager at Rackspace Hosting. He also founded Small Planet Guide in 2005. Whitworth specializes in Search Engine Optimization (SEO), Search Engine Marketing, Content Strategy, Web Analytics, Product Development, Product Management, Market Research, Online Marketing, Link Building, Opportunity Identification and Usability Driven Design.


Lisa Williams Director, Paid / Owned / Earned Media, Rosetta

Lisa’s past experience includes 17 years as an online marketer with a focus on strategic planning and implementation of Search and Owned Media. Lisa works with Fortune 500 clients to help bridge the gap between content, search and social as well as integrating personas with targeted search marketing outreach. Lisa is on the SEMpdx Advisory Board and President and Founder of SEMCLE.


Ken Yamada Director of Marketing, Gengo

Ken Yamada is the Director of Marketing at Gengo, a crowdsourced translation service powering the world’s top global brands. Until recently, Ken launched and managed all of the organic and paid traffic acquisition programs for Gap and Banana Republic eCommerce websites in Japan, launched in October of 2012. Prior to Gap Inc., Ken has also enjoyed online marketing roles at Eventbrite,, MySpace and iProspect when not moonlighting as the lead vocalist for San Francisco cover band “SF Undercover”.