BrightEdge’s Winter Release has arrived. Want to know what’s inside? How about a bunch of new features to prep you for SEO in 2014? At BrightEdge, we work hard all year developing innovative technology that empowers you to stay ahead of the changing search landscape. Every five weeks like clockwork, we release new product features, and we’re happy to say, our Winter Release wraps up the tenth release of 2013.
Three months, thousands of customers managing secure search
Less Than 3 Months After the Announcement of Secure Search, Thousands of Customers Have Unwrapped our Technology to Address This Change. How is that possible? At BrightEdge our top value is customer success, and we saw change on the horizon. Over the past two years we have invested and innovated ahead of the curve to ensure that our clients are fully equipped to deal with revolutionary changes (Google’s shift to 100% secure search) in the SEO landscape.
Unwrap more data with page reporting
At Share13, in August, we previewed Page Reporting, and in September introduced this innovative technology to our clients in limited release. Today, we are thrilled to announce that Page Reporting is generally available to all our clients with active Google Analytics integrations! Page Reporting provides you with real (not estimated) business metrics at the page level including traffic, conversions, and revenue. As previously mentioned in a past blog post, we’ve also empowered all our users with a seamless self-service Google Webmaster Tools integration.
ROI shines in the content performance dashboard
If we could sum up digital marketing in 2013 in one word, it would be “content.” Content is at the heart of every digital marketing strategy, and spans channels and mediums. That’s why we’re pleased to introduce a Content Performance Dashboard, which includes Page Reporting powered charts. The Content Performance Dashboard provides a comprehensive overview of how your most important content is performing. Included in the Content Performance Dashboard:
Connect business metrics to SEO
In a world of secure search, without keyword correlated metrics, the only way to measure search performance is by looking at traffic and conversions across pages on your site. With BrightEdge’s unique and proprietary Page Reporting, you have the ability to understand the business performance for your most important pages, and measure the specific metrics that matter most to your business. Page Reporting pulls revenue, conversions, and traffic from your analytics platform at the page level, providing a complete and accurate view of content performance. Page Reporting is available across all search engines reported by your web analytics platform, and across all device types (desktop, smartphone, and tablet). Performance can be rolled up into Page Categories/Business Units (i.e. Men’s Apparel, Women’s Apparel, Baby Apparel, etc.) as well as at a total site level. With Page Reporting you gain insights into business performance changes, understand the root cause, and can take action.
Google Webmaster Tools Integration (GWMT) helps you better understand organic search performance by restoring partial keyword visibility that is no longer available due to secure search. With GWMT integration you gain a granular way to understand demand for your business, and uncover keywords that you may be unaware of. You can view GWMT clicks, impressions, and CTR information side by side with BrightEdge’s keyword, rank, page, and search volume data, providing in-depth keyword insights all in one place. GWMT integration provides detailed analysis of top-clicked keywords and pages, which can be viewed weekly, monthly, or long-term trended over time (BrightEdge stores data beyond the 90 day limit in GWMT).
Take action with page manager
Page Manager provides a comprehensive solution for optimizing your most valuable content. Gain a 360 degree into your page performance including, on-page, backlink, internal links, and social factors. Uncover the successful strategies your competitors are leveraging, and take action. With prescriptive and actionable recommendations, you can discover which of your pages, and site categories have the most opportunity, and determine where to invest resources.
Put a bow on it: your logo on BrightEdge reports
Your brand means everything. And we get that. We want to help you create a more personalized experience when you use BrightEdge S3 by enabling you to co-brand reports with your logo. Now you can upload your logo, for a co-branded experience in the BrightEdge platform header, and within Dashboard PDFs and emails. We hope you enjoy all the goodies in BrightEdge’s Winter Release, and we look forward to being your partner in digital marketing in 2014.