Data, deep learning, and automation propel today's digital disruption
Digital is disrupting every aspect of how we live. Smart devices collect data to improve how we manage our health and reside in our homes. Deep learning, for example as seen in chatbots and digital assistants, is revolutionizing how we communicate, transact, and even how we make decisions. And automation, exemplified by driverless cars and unmanned aerial vehicles, helps us quickly complete necessary tasks with little effort on our part. This interplay between data, deep learning, and automation has disrupted nearly everything that we experience in our physical lives.
Digital isruption has redefined the customer journey
As digital marketers, you’ve experienced firsthand a similar digital disruption. The customer journey as we’ve known it no longer exists. It’s not structured, orderly or predictable. Instead, the customer journey is “now fractured into hundreds of new ‘micro’ touchpoints where customers seek real-time content, reviews, shared experiences and guidance online,” according to Altimeter Group. These micro touchpoints represent critical opportunities to understand what our customers are looking for and to deliver the answers that shape their decisions and preferences.
... The customer journey is “now fractured into hundreds of new ‘micro’ touchpoints where customers seek real-time content, reviews, shared experiences and guidance online,” according to Altimeter Group.
The word “disrupt” implies disorder and turmoil. In the wake of great, paradigm-shifting change, confusion ensues as we try to make sense of the loss of structure, order, and predictability that had previously existed. However, digital disruption presents an opportunity - perhaps even an obligation - for transformation. In the wake of disruption, marketers must look for signals, patterns, and other important clues, and quickly put together strategies to pull ahead of the competition. Successful marketers use disruption as a springboard for incredible success.
New digital capabilities are key to winning the moments that matter
This is where organic search is key. Organic is your market-wide voice of the customer, telling you what customers want at scale. Nearly 90 percent of consumers turn to search engines for purchase decisions. And 82 percent of smartphone users consult their phone when making an in-store purchase. We need to seek out these micro touchpoints and then create the experiences and relevant content that attracts and engages customers in these critical moments. To do so, digital marketers must understand the three pillars of digital disruption - data, deep learning, and automation - and must adopt new capabilities to stay ahead and win the moments that matter.
Data is the new currency.Customers seek customized experiences that fulfill what they want, when they want it, and that require little to no effort on their part. In exchange, they leave behind a wealth of personal data - giving companies the information to continue delivering enjoyable experiences. Organic search is your lifeline to understanding what your customers are looking for. Intent data offers in-the-moment context on where customers want to go and what they want to know, do, or buy. Organic search data is the critical raw material that helps you discover consumer patterns, new market opportunities, and competitive threats.
Connect the dots with deep learning. While data is critical, it can be overwhelming and ineffectual unless you have a means of quickly transforming it into actionable insights. Without an army of data scientists at your beck and call, deep learning presents the best means of analyzing huge, complex, and dynamic data sets to determine patterns and derive the insights you need. Deep learning is particularly important in search, where data is copious and incredibly dynamic. Identifying patterns in data in real-time makes deep learning your best first defense in understanding customer, competitor, or market changes - so that you can immediately turn these insights into a plan to win.
Accelerating with automation.Speed in execution is just as important as speed in data analysis. Once armed with insights, immediate action must be the next step.Automation helps you do more with less and execute more quickly. It allows you to manage routine tasks with little effort, so that you focus on high-impact activities and accomplish business goals at scale.
BrightEdge announces innovations at Share16 to help marketers win the moments that Matter
Pairing deep learning and rich insights with search automation, BrightEdge today announced three product innovations to help marketers win the moments that matter.
BrightEdge Data Mind: Every marketer has their own data scientistTo deliver highly-customized experiences, digital marketers must first understand what customers care about and need. Knowing this, the BrightEdge data team set out to extract additional meaning from the more than 50 petabytes of data and the billions of pieces of content collected from Data Cube, the industry’s largest content repository, over a more than 7-year period. The result is BrightEdge DataMind, a powerful intelligence layer that instantly identifies consumer trends, competitive threats, and market shifts in real time. Powering the BrightEdge SEO platform, DataMind provides marketers with fresh, accurate and actionable insights to drive successful content strategies. Learn more about Data Mind here.
BrightEdge Content: Enabling any marketer to create the right content fasterWith limited time and resources, digital marketers struggle to quickly create content on the topics that their customers care about. And without SEO expertise, they cannot ensure that web pages show up in search to actually reach target audiences.BrightEdge introduces BrightEdge Content, the smart content marketing solution that instantly performs both the analysis and optimization. Powered by BrightEdge Data Mind, BrightEdge Content uses deep learning to automatically identify high-value topics. Any marketer is able to quickly produce content that matches what their customers are looking for. And instant updates ensure that published pages are automatically optimized for search.Using BrightEdge Content, marketers are able to:
Target demand: Select from high-value topics identified through deep learning
Create smart content: Easy-to-use UI instantly links to existing content
Publish fast: Deploy with one-click content that is optimized for search
Stay optimized: Maintain SEO-friendliness of published content without additional effort
BrightEdge ContentIQ: Pinpointing and resolving site issues that matter the most to your businessIn fast-paced, agile environments, multiple teams across an organization are responsible for creating content to engage customers. With so many moving parts, technical errors and unplanned site changes can occur - severely impacting organic search performance and resulting in decreased traffic, conversions and revenue. BrightEdge ContentIQ is the only enterprise-grade solution that helps you pinpoint and fix the critical site errors that drive the greatest benefits to your bottom line. Powered by BrightEdge DataMind, ContentIQ seamlessly incorporates your website data, tying site errors to estimated marketing impact so that you prioritize fixes for maximum results. Using ContentIQ, marketers are able to:
Assess: Detect critical site errors with best-in-class crawl technology
Prioritize and take action: Fix errors that drive the greatest impact - within a single workflow
Measure and monitor: Demonstrate improvements in traffic and revenue as errors are resolved
If you’re attending Share, please stop by the BrightEdge booth to see demos of our latest product innovations. You can also make plans to join us for Share17, taking place November 13-15th, 2017 in San Francisco, CA.
BrightEdge Empowers Marketers to Win the Moments that Matter
Expanded platform brings together deep learning and search automation to create the right content faster and keep websites optimized
SAN FRANCISCO, CA - SHARE16 - October 24, 2016 - BrightEdge, the global leader in enterprise SEO and content performance, today announced three new products pairing deep learning and rich insights with search automation to help marketers win the moments that matter.
Innovations to be unveiled during the Keynote presentation at Share16, BrightEdge’s industry-leading event designed by digital marketers for digital marketers, include:
BrightEdge DataMind: built into the BrightEdge Platform and trained on over 50 petabytes of data, this deep learning engine identifies and maps the moments that matter to businesses.
BrightEdge Intelligent Experiences: an easy-to-use application built on the BrightEdge platform enabling any marketer to quickly create and publish the right content, pre-optimized for search.
BrightEdge Content IQ: an intelligent site audit solution built on the BrightEdge platform that crawls over 100M pages, prioritizes fixes based on business benefit, measures the impact and monitors site health to protect revenue.
Digital is disrupting everything that we know
Digital disruption now impacts nearly all aspects of customers’ lives. Technologies -- such as smart devices kept in homes and worn on bodies, chatbots participating in conversational commerce, and driverless cars -- synthesize customers’ wants, needs and preferences into customized experiences and recommendations.
This disruption also presents marketers with opportunities to better understand customers and connect with them in more meaningful ways. Leveraging big data, machine learning and automation is key to providing customers with highly personalized experiences at scale, in order to win the moments that matter.
BrightEdge DataMind: Giving every marketer their own data scientist
Over a more than 7 year period, the BrightEdge data team set out to extract additional meaning from the more than 50 petabytes of data and the billions of pieces of content collected from BrightEdge Data Cube, the industry’s largest content repository.
“Simply put, our mission is to empower digital marketers to do great marketing,” said BrightEdge CEO Jim Yu.“Constant innovation is critical to driving the next level of digital marketing excellence -- in our products and for our customers. Our data offered the best training ground for the BrightEdge team to test and iterate. In doing so, we developed the best deep learning engine to power the BrightEdge Platform, the market’s first complete solution for helping marketers win the moments that matter.”
The result is BrightEdge DataMind, a powerful deep learning engine that instantly identifies important search trends, competitive threats and market shifts in real-time. By powering products including newly-announced BrightEdge Intelligent Experiences and BrightEdge Content IQ, DataMind provides marketers with fresh, accurate and actionable insights to drive successful content strategies.
As the new deep learning layer powering the BrightEdge enterprise SEO and content performance platform, DataMind enables marketers to:
Stay ahead of market changes: Understand search trends, competitive threats and market updates
Know which moments matter: Act on the biggest opportunities to drive business growth
Outpace the competition: Take a data-driven approach to content strategies to increase traffic, conversions and revenue to win the moments that matter
BrightEdge Intelligent Experiences: Enabling any marketer to create the right content faster
With limited time and resources, digital marketers struggle to quickly create content on the topics that their customers care about. And without SEO expertise, they cannot ensure that web pages show up in search, to actually reach target audiences.
BrightEdge introduces BrightEdge Intelligent Experiences, the smart content marketing solution that helps content creators develop and publish the right content faster.
Powered by BrightEdge DataMind, Intelligent Experiences uses deep learning to identify the moments that matter to target audiences, enables marketers to quickly produce content that matches what these audiences are looking for in these moments, and automatically ensures published pages stay optimized.
Using Intelligent Experiences, marketers are able to:
Target demand: Select from high value topics identified through deep learning
Create smart content: Easy-to-use user interface instantly links to existing content
Publish fast: Deploy with one-click content that is optimized for search
Stay optimized: Maintain SEO-friendliness of published content without additional effort
“We love Intelligent Experiences. It’s been a bonus to our content strategy, and does the heavy-lifting for us,” said BrightEdge customer Avi Bhatnagar, Director of Web Marketing and Strategy at WhiteHat Security. “In just 3 months, the content created and published has already outperformed our prior blog content by 170%. Intelligent Experiences has now become a critical component of our core marketing processes, where each new integrated marketing campaign now leverages IX.”
BrightEdge Content IQ: A smarter way to pinpoint and resolve site issues that matter most to businesses
In fast-paced, agile environments, multiple teams are responsible for creating content to engage customers. Unplanned site changes and technical errors can severely impact organic search performance and lead to decreased traffic, conversions and revenue.
BrightEdge introduces BrightEdge Content IQ. Powered by BrightEdge DataMind, Content IQ is the only intelligent site audit solution that helps marketers pinpoint, fix and monitor the critical site errors that have the greatest impact to the bottom line.
Using Content IQ, marketers are able to:
Assess: Detect critical site errors with best-in-class crawl technology--crawling more than 100 million web pages, including mobile-friendly sites built with java script and progressive web apps
Prioritize and take action: Target and fix errors that drive the greatest impact -- all within a single workflow
Measure and monitor: Demonstrate improvements in traffic and revenue as errors are resolved, while staying alerted to new issues before they drive down business results
“Content IQ empowers us to detect, prioritize and monitor for new issues before they impact our revenue,” said BrightEdge customer Jason Stevens, Director of SEO and Program Management at Food Network. “As an integral part of the BrightEdge platform, it’s a best-in-class enterprise solution, giving us peace of mind while allowing us to focus on growth.”
About BrightEdge
BrightEdge, the global leader in enterprise SEO and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s 1,300+ customers include global brands such as 3M, Microsoft and Nike, as well as 55 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California.
Google はペンギンアップデートを新たに実施したことを発表しました。このアップデートはWeb サイトの運営者ならだれもが熟知すべき内容です。今回のアップデートでは、ペンギンアップデートがアルゴリズムに組み込まれていることや、今回のアップデートがどのようにサイトに影響を与えるのかなどに関して新しく変更点があります。
初めて Google がペンギンアップデートを実施したのは2012年でした。2016年9月23日に実施された今回のアップデートは、前回実施された2014年のアップデートに続き4回目です。今までに実施されたアップデートは全体の検索結果の1～3%に影響します。
Google によると、ペンギンアップデートはアルゴリズムの中心的な役割を果たし、リアルタイムで継続的に処理を続けます。また Google はこれまでのアップデート実施後に受けたWebマスターからの希望を考慮に入れ、ペナルティーに関してよりきめ細やかな対応をすることを発表しました。ペンギンアップデートについて理解しておく必要がある項目を以下にまとめました。
We love hearing from clients using the BrightEdge platform to learn how it helps them drive success and how we can support them in their endeavors.
Share16 is now just days away. We are excitedly wrapping up the final details as we get ready to meet with some of the world's best marketers to discuss the latest trends and best practices.We spoke with the SEO team from Be Found Online, an agency based in Chicago, who is also one of our co-marketing partners. They will join us at Share, and we wanted to chat about how they use our platform in their work and how it influences their progress. It was a great conversation, so we wanted to share some highlights with you.
BrightEdge: What problems does using the BrightEdge platform help you solve?
BFO Team: "It is often difficult to find holistic, competitive data," begins SEO Analyst, Adam Woodburn. "The Share of Voice feature in conjunction with Data Cube has been quite helpful in tackling client requests and in-depth competitive analyses."Adds Dianna Kersey, the Account Director, "BrightEdge offers us valuable insight into keyword ranking opportunities, gaps in content, local 3-pack performance, data analysis, and competitive insights. Of course, we also cannot forget the importance of the smartphone search engine performance analysis as an ever increasing number of consumers use mobile."
BE: What platform functionality do you use the most?
BFO: Dianna Kersey begins, "I find myself regularly using the gap analysis, page reporting features, Share of Voice, StoryBuilder, and Recommendations. I also regularly adjust my settings to dive into the mobile and local insights so that I can see specifically how we are performing in those channels."Dalton Finney, an SEO Analyst adds, "Besides using the reporting and campaign features for regular client updates, I am also a big user of the Share of Voice capabilities to help assess competitive threats. Site audit also helps me ensure that our clients' site fundamentals are solid and the backlink reporting uncovers new potential backlink opportunities.
How does using the BrightEdge platform impact your content marketing and your editorial calendar?
BFO: Dianna Kersey explains the impact of BrightEdge: By using the Data Cube analyzer, I can compare a client’s website and review where we rank for Universal performances for more than just keywords. I can review images, videos, Quick Answers, and the local 3-pack. I can also run the GAP analysis between a client and their top competitors to determine which keywords are missing. This helps me build out a content strategy for new material and page optimization.“I have also seen some great successes over this past year. For example, I was analyzing Local 3-pack data regarding how performance changed from a Google national desktop search engine to a Google local smartphone search engine. The changes in ranking, traffic, and revenue were significantly different from the ‘near me’ local 3-pack target campaigns.”
BE: Tell us a little about your experience with the BrightEdge setup and how the platform impacts SEO support in your company.
BFO: Dianna Kersey says, “We received excellent training and technical team support that made the platform easy to setup and use.“We also use the platform for page reporting and understanding conversions at the page level. This helps us to analyze against our competitors and inform us of new optimization opportunities. The automated reports sent each week are also a huge time saver.”
BE: How useful is the industry content and resources that BrightEdge puts out?
BFO: Dalton Finney says, “I look forward to the white papers and the POVs that BrightEdge releases about changes in the SEO landscape. As opposed to many SEO blogs, BrightEdge resources focus squarely on how these changes impact our jobs and our clients and what we can do to take action today. This is very helpful.”
BE: What functions does using the BrightEdge platform uniquely enable you to tackle?
BFO: Dianna Kersey replied, “I am able to make real decisions for content, competitor optimizations, and to accurately determine and measure the impact of my prior changes. I love being able to track more than one search engine for a keyword group to truly gauge national, local, and hyperlocal rankings and performance.”
BE: What are the benefits of a fully-integrated tool versus a standalone solution?
BFO: Ben Hocking, the SEO Director for the agency, fielded this question. “A fully integrated tool becomes more and more essential the larger your company gets. Oftentimes, the biggest hurdle to SEO success in enterprise organizations is getting everyone on the same page as far as performance goes and what the next step will be to beat your competitors in organic search.”
We always enjoy getting perspective from our clients on how they use our platform and how BrightEdge helps them reach their SEO goals. We look forward to chatting more with the BFO team at Share in just a few days and we hope you will join us. Steve Krull, the co-founder of BFO will be speaking on October 25 about the content management cycle, so come listen in!We look forward to seeing everyone at Share next week.
Learn how to use BrightEdge Opportunity Forecasting to convert executives into SEO supporters
It’s true. A study polling 1200 large corporation and SMB decision-makers revealed that 80% of CEOs do not trust and value the opinions of their CMOs.
And it’s no surprise, especially when marketers make these common mistakes:
Failure to align strategy with business objectives
Failure to understand ROI
Failure to predict, forecast, and fully own outcomes
In this webinar led by Scott McAndrew, Chief Digital Officer at LaneTerralever, you will learn:
How to become adept at BrightEdge Opportunity Forecast to build a winning plan for executives
What it takes to earn the respect that SEO deserves in the C-suite and beyond
How to deliver a convincing plan that will turn any skeptical CEO into an SEO believer excited to boost the SEO budget
This webinar will give you the framework you need to receive high-level support for your SEO initiative. You’ll learn how to set the foundation necessary to attain the results you already know are possible, so that no matter what level you are in your marketing organization, you’ll look like a hero.
Download webinar assets now.
This is a joint webinar by LaneTerralever and BrightEdge. By downloading assets you are giving consent for your contact information to be shared with both companies.
Recognized by Forbes and Inc.com as a must-attend conference – next week on October 24th -26th - Share16 plays host to a unique mixture of leading brands, search and content marketing practitioners and digital marketing influencers. Featuring over 70+ speakers from leading brands and technology titans, such as Google, YouTube, Microsoft, Facebook, Oracle, Salesforce, and Adobe…
Share16 will be the ONLY place to be in San Francisco. This year, my 5th year as the Content and Speaker Chair, Share16 is also bringing together the highest concentration of brand marketers, thought-leaders, and technology executives in this industry and is the only event in the industry that focuses 100 percent on peer-to-peer learning and collaboration.
At Share16 we are delighted to host leading brand speakers from; REI, Marriott, Wiley, GroupOn, PennWell, Citrix, Centrify, VMWare, TimeInc, The Food Network, Forrester, OpenTable, Comcast, HP, Hallmark, Staples, The Denver Post and many, many more!
Sharing Share Insights – Speaker Snippets
Share’s program content is developed in conjunction with our partners, client brands, and industry thought-leaders. The focus is not only delivering inspiring content, but also ensuring that every session is jam-packed with information, case studies, best practice guidance, and actionable takeaways for peers. This year Share16 will have the following tracks:
Search Advancement – The latest from the top performers in the industry, including some advanced sessions for those who are ready to go deep.
Content Optimization and Digital Integration – How experienced marketers from learning companies are creating, optimizing, marketing, measuring, scaling, and collaborating across their organizations.
Business and Career Elevation – An exciting new track that focuses on how to grow digital marketing and its impact across your company and how you can use that to advance your career.
Below are just a few ‘content snippets’ from some of the speakers coming your way at Share16. Note: final session titles subject to change at the discretion of the speaker
Industry Keynotes
Oracle, Joyce Boland, VP, Global Applications Marketing Oracle, Kelvin Gee, Senior Director, Global Marketing Transformation How Oracle has transformed from product-centric to customer-centric org Facebook, Rachna Sethi, North America Performance Marketing Lead How Facebook is making the world more open and connected 97th Floor, Chris Bennett, CEO and Founder Search Intent, Content and Micro-Moments Google, Thao Tran, Global Product Partnerships Lead The future of the mobile web – AMP and the Progressive Web
Search Advancement Track
Algorithmic change and response: SERP positioning and SEM alignment Exclusive, Nik Rajpal, VP of Marketing Sciences 15 Ways to Lose Your SEO Rankings Wellbiz Brands, Danielle Yuthas, Sr. Digital Media & Marketing Specialist The changing SERP - Making the most of 2016 and preparing for 2017 Performics, Ryan Sullivan, SVP, Performance Services The Future of Optimization, Voice and Machine Learning Learn more about this session here
Advanced Mobile Optimization: Accelerated Mobile Performance Google, Maile Ohye, Developer Programs Tech Lead Google and Mobile SEO - How things are changing Time Inc, Binti Pawa, Head of SEO, Director Food, Lifestyle & Luxury (FLL) Accelerated Mobile Pages – Are you AMPlified? Food Network, Jason Stevens, SEO Director Cooking with AMP Learn more about this session here
Data Sources and Data Sets: Mastering Analytics and Integrations Google, Adam Singer, Analytics Advocate Taking Your Analytics Practice to The Next Level – What’s new with GA Marriott Digital, Freddie Blicher, Senior Manager, Corporate SEO How to Think Like an Analyst, Measuring Page Performance Majestic, Dixon Jones, Marketing Director How to Evaluate the Whole Web – A View from Space Learn more about this session here
Technical Site Configuration: SEO Friendly Design, Build & Infrastructure Wiley, Austin Kane, Sr. Manager of Search Marketing Don’t Underestimate the Power of Technical SEO The Pampered Chef, Jacqueline Urick, Head of SEO (SEO Manager) How to Win Devs and Influence Sprints SEORadar, Mark Munroe, Founder and CEO Protecting your SEO from Technical Mishaps Learn more about this session here
Global, Local and Mobile Search: SEO, PPC and Social Synergy Forrester Research, Collin Colburn, Researcher Marketing in the Post-Digital World Noble Studios, Chad Hallert, Director of Digital Strategy The Power of an Integrated Search Strategy Learn more about this session here
Insights from In-house experts: Technical Tactics, Conversion Strategies Salesforce, Alex Bullo, Digital Marketing Mgr. SEO Audience & Acquisition Comcast, Sean Kainec, Director of SEO Adobe, Kirill Kronrod, Manager, Global SEO & Search Analytics Learn more about this session here
Competitive Benchmarking and Building Your Ultimate CMO Dashboard Overdrive Interactive, Harry Gold, CEO BrightEdge, Brian Moore, Director, Client Services Learn more about this session here
Content Optimization and Digital Integration Track
Intelligent Content for the Customer Journey: Engagement & Experiences Microsoft, Alex Volk, Director of Traffic and Content Strategy Leveraging External Signals to Drive Content and SEO Effectiveness YouTube, Jonathan Schmucler, Global Expert, Branded Content Strategy Creating for Impact on YouTube Learn more about this session here.
The Content Management Cycle: Optimizing Content for Scale & Efficiency BFO, Steve Krull, CEO Sustainable Content Marketing Cycles Consumer Reports, Steven Saltzman, Managing Editor Building Content with a Plan: Content with a Purpose Groupon, David Langrock, Sr. Director, Marketing Services How Content & Ecommerce Work Together Learn more about this session here.
Content Metrics That Matter: Traffic, Engagement, Conversion & Revenue PennWell, Eric Baudais, SEO Campaign Analyst Gaining Insights, Building Metrics from Combined Data Citrix Systems, Jaimee Stauffer, SEO and Content Marketing Strategist From Insight to Action: Using data to drive results Resolution Media, Dan Toplitt, Associate Director, SEO Cross-Channel Content Metrics that Matter Learn more about this session here.
The Search, Social and Content Marketing Trifecta: Digital Branding & PR Search Laboratory, Chris Attewell, SVP Americas From SEO to Online PR – how we evolved our organization Croud, Clark Boyd, VP, Strategy Form and Factor - The Path to Meaningful Content Measurement Centrify, Rachel Freeman, Director of Integrated Marketing, Digital The Influence of PR on SEO: An In-house perspective Learn more about this session here.
Managing Multiple Digital Channels: Finding the Perfect Mix Emarsys, Allen Nance, CMO Machine Learning + AI Scaling Digital with True Personalization VMware, Cindy Phan, Sr. Manager, Digital Demand Strategy Building and Integrated Digital Frameworks Performics, Paul Williams, VP Director Understanding Intent for Cross-Channel Experience Creation Learn more about this session here.
Business and Career Elevation Track
The Digital Marketing Maturity Model: People, Process & Technology Kelly Rivard, SEO Strategist, Hallmark Cards 100 Years of History, 1 Year of SEO: Hallmark in the digital space HPE, Vicque Chan, Senior Digital Marketing Manager Build and Maturing Process to Effectively Drive Overall Performance Learn more about this session here.
Creative Storytelling & Evangelizing Success: Selling Ideas, Building Cases Staples, Michel Kant, SEO Manager, Staples Europe Scaling In-House SEO by Integrating in the Org One Small Step at a Time HP, Amy Shipman, Global Digital Go-to-Market Strategist Problems, Solutions and Influence The Denver Post, Dan Petty, Senior Editor Evangelizing and Publishing Success Learn more about this session here.
Digital Career Success Stories: Practitioner to Organizational Leader Open Table, Scott Lavelle, Director, Global SEO Marketing Career Development – How to break through internal and external barriers Mylan, Jolene Pierangeli, Associate Director, Digital Marketing Zero to Hero: How the Vivarin Site was Revived – A personal story Red Hat, Jairus Mitchell, Program Manager, Search Engine Optimization Corralling Chaos, The Open-Source Way Learn more about this session here.
The Digital Marketing Mind: The Psychology of Self Development Adobe, Dave Lloyd, Principal Consultant, Optimization and Personalization The 4 Areas of Self-Directed Career Growth Mel Carson, US Brand Ambassador, Majestic, Delightful Communications 7 Practical Tips on Personal Branding Success Merkle, Adam Audette, SVP of SEO How to Develop Hybrid Digital Marketing Skills Learn more about this session here.
Organizational Design: Building Digital Centers of Excellence Garrett Mehrguth, CEO, Directive Consulting Managing and Organizing Marketing Teams by Their Inputs REI, Eric Hess, Senior Program Manager, Content and SEO REI, Ryan Ricketts, Senior Program Manager, SEO & UGC Learnings from REI on a Split SEO Program Learn more about this session here.
Panel Discussion on Building an Extended Team: Working with Agencies and Contractors EXCLUSIVE, Nik Rajpal, VP of Marketing Sciences Performics, Ryan Sullivan, SVP, Performance Services 97th Floor, Wayne Sleight, COO Noble Studios, Michael Thomas, Chief Marketing Officer and Partner Learn more about this session here Thats a lot of content !! We look forward to sharing more insights and hosting you all at Share16. Click here to Register for Share16 Venue Details October 24 to 26, 2016 Westin St. Francis, Union Square, San Francisco.
前回の記事 でもご紹介した通り、Google はペンギンアップデート4.0を実施しました。ペンギンアップデート4.0は今や Google の中心的なアルゴリズムの一環となり、上位ランキングにランクインすることだけを目的としたキーワード スタッフィングやスパム リンクの使用などの「ブラックハット」的な戦略を対象とします。今回のアップデートや以前のアップデートを考慮すると、これらのアップデートで重視されているポイントは Google が常々強調していたポイントと一致していることが分かります。つまり、ユーザーエクスペリエンスを高め、顧客が再びコンテンツを求めてリピーターとなるような優れたコンテンツの作成を目指すべきなのです。
the world's best marketers to discuss the latest trends and best practices.
This year, my 5th year as the Content and Speaker Chair, Share16 is also bringing together the highest concentration of brand marketers, thought-leaders, and technology executives in this industry and is the only event in the industry that focuses 100 percent on peer-to-peer learning and collaboration.
Oracle, Joyce Boland, VP, Global Applications Marketing Oracle, Kelvin Gee, Senior Director, Global Marketing Transformation How Oracle has transformed from product-centric to customer-centric org Facebook, Rachna Sethi, North America Performance Marketing Lead How Facebook is making the world more open and connected 
97th Floor, Chris Bennett, CEO and Founder Search Intent, Content and Micro-Moments Google, Thao Tran, Global Product Partnerships Lead The future of the mobile web – AMP and the Progressive Web
